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Addressing the Changing Perceptions of Higher Education: The Challenges in Public Perception and Exploring Solutions to Ensure Sustainability

The Change Leader, Inc.

The actual cost of a degree has not increased significantly since 2010; however, the majority of the cost has shifted from the state to the attendee. Republicans prioritize business and job-ready graduates, seeing higher education as an investment in human capital. Now, the average state picks up only 12% of that degree.