Teaching Marketing Students to Create GenAI-driven Social Media Content
Faculty Focus
OCTOBER 8, 2024
The assignment created a bridge between academia and business (Rohm, 2019), and emphasized active learning by requiring students to develop a style guide (“Sprout Social”, 2024) and use GenAi tools such as ChatGPT, an AI tool owned by Open AI, to generate social media content for a real business. I overestimated their GenAI knowledge base.
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