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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing?
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This season presents opportunities to share gratitude for the Institute for Higher Education Policys hard-working team and engaged partners, celebrate our impact, and set sights on the year ahead. We will continue to bring rigorous research to bear on pressing issues within higher education. Its also a time for reflection.
But regardless of who moves into the Oval Office in January, we know this much: America will need more from our colleges and universities in 2025, not less, and we need to plan for that. In those and countless other areas, solutions are being incubated right now on America’s college campuses. We simply must commit to use them.
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The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American higher education, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education.
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