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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing?
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. Technology and automation are reshaping the job market; skills creation is battling to keep up and universities are exploring ways to equip their students for the workplace.
Coming off one of the most challenging years for the higher education business in recent memory, it would be easy to carry a glass-half-empty outlook into 2025. From technological advancements to shifting demographics, the landscape is evolving rapidly.
2024 was the year Australia doubled down on its ambition to create a stronger, fairer, and more future-ready higher education system as it works to implement recommendations laid out in the Universities Accord. By 2050, universities must double the number of domestic students they educate annually from 900,000 today to 1.8
Reading Time: 9 minutes Its 2025! This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. This guide will walk you through actionable steps to rethink your approach and leverage the tools that will define success in 2025.
Higher education is undergoing a profound transformation, with online learning shifting from a temporary solution during the pandemic to a core component of many institutions long-term strategies. More from UB: Three ways colleges can re-engage adult learners Goal setting can help develop meaningful goals for online education.
Almost 300 professionals from 25 countries around the world gathered in Malta to discuss the pressing issues shaping language education today. The importance of AI literacy among educators was stressed, with discussions focusing on how teachers can harness AI effectively rather than fearing its impact on traditional teaching methods.
Seventeen years ago, the United States economy hit a rough patch and, for that reason and many others, Americans stopped having as many kids. The phenomenon became known as the birth dearth, and in the years that followed, the economy rebounded but birth rates did not.
By Jeff Maggioncalda, Coursera CEO Today, the World Economic Forum published the Future of Jobs Report 2025, revealing that shifts in technology, the economy, demographics, and the green transition will dramatically reshape labor markets worldwide. million AI enrollments on the platform in 2024, over 3.2
But regardless of who moves into the Oval Office in January, we know this much: America will need more from our colleges and universities in 2025, not less, and we need to plan for that. We get it: Higher education must do better. No one knows which jobs will be aided—or destroyed—by AI and other technological innovations.
Fast forward to today, and technological progress continues to accelerate. The impact of technological advancements and industrialisation is especially evident in the field of international student mobility. Take ChatGPT, for example: it debuted in 2022, quickly amassing 100 million users within just two months, and peaked at 1.8
In response to recent data showing a worrying financial outlook for higher education institutions, Professor David Maguire, Vice-Chancellor at the University of East Anglia (UEA), and Dr Alex Bols, Chief of Staff at UEA, argue more Government action is needed to make the sector financially sustainable.
When Al Tarzi founded Nexford University in 2019, he was an entrepreneur in an unfamiliar sector with a vision of making international higher education more affordable, more accessible and more aligned with the workplace. Today, it offers US-accredited online degrees to over 5,000 students in more than 100 countries.
Thats what Prena, a student from Surat, told me during a consultation at Yami Education. She wasnt just looking for a world-class education; she was searching for transformationa journey that would broaden her horizons, challenge her beliefs, and open doors to opportunities she had only dreamed of.
Rathna Ramanathan’s keynote presentation at the 2025 CHEAD conference was a exploration of the intersections between design, education, and societal change. Adapting Design Education to a Changing World One of the central themes of her presentation was the need for design education to adapt to the changing world.
With attendees representing a wide variety of roles and backgrounds in higher education, the session offered a fresh look at strategic enrollment planning in the face of unprecedented challenges, such as the looming enrollment cliff, COVID-19s impact, and shifting student demographics.
Neil Selwyn , a Professor at Monash University, Melbourne has invited researchers from around the world to organise and run local academic meetings around the common theme: Problematising education and digital technology . All these events will take place during the same week (between February 17th and 21st, 2025).
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
Together, they review McNaughton's higher education predictions for 2024 and share his insights into the challenges and opportunities awaiting higher education in 2025. Technology & AI: Discover the critical divide in AI adoption and how leading institutions are leveraging it to enhance student outcomes.
by Amir Shahsavari and Mohammad Eslahi This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) Dynamics of Imbalanced Higher Education Development: Analysing Factors and Policy Implications in Policy Reviews in Higher Education.
by Lei Fang and Xue Zhou This blog is based on our recent publication: Zhou, X, Fang, L, & Rajaram, K (2025) Exploring the digital divide among students of diverse demographic backgrounds: a survey of UK undergraduates Journal of Applied Learning and Teaching , 8(1). The core issue lies not in the absence of support, but in its uptake.
These programs, designed to increase accessibility and affordability, extend the reach of financial aid and reflect broader efforts to address the rising cost of higher education. Carnegie Mellon University plans to launch the CMU Pathway Program in the 2025-26 academic year.
The 2025 EDUCAUSE Top 10 describes how higher educationtechnology and data leaders and professionals can help restore trust in the sector by building competent and caring institutions and, through radical collaboration, leverage the fulcrum of leadership to maintain balance between the two.
The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American higher education, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education.
Speaking at The PIE Live Europe 2025, Stuart Smith, CEO of pathway provider NCUK , said Pakistans position as a growing yet price-sensitive market opens exciting opportunities for students to earn their qualifications before transitioning to a high-quality university in the UK or elsewhere.
If you joined us at this years WCET virtual summit, The Elements of Humanizing EdTech in Higher Education thank you. We appreciate the chance to learn and discuss the essential elements of digital education today with you all. In the past, weve discussed AI Policy, higher education business models, quality digital learning, and more.
In a joint statement, the Regional Universities Network (RUN), Innovative Research Universities (IRU) and Australian Technology Network of Universities (ATN) affirmed their commitment to working collaboratively with government on all sides of politics, and proposed a three-step approach to improve Australia’s international education system.
Set to launch in 2025, IAIER reflects a forward-thinking approach to leadership in one of todays most dynamic fields, ensuring that underrepresented voices play a central role in shaping AIs development. The initiative builds on NCCUs strong ties to North Carolinas Research Triangle Park a premier center for technology and innovation.
In 2025, the trends shaping higher education reflect a continuous transformation of the higher education landscape to meet the changing needs of students and staff, while maintaining sustainable and cost-effective institutional practices.
Both programs, which are major pathways to permanent residency and used by international students, were suspended last month by the Quebec government and are due to resume no later than June 30, 2025. The new language requirements that recently came into effect were initially approved in November 2023.
Strong leadership is needed now more than ever as higher education faces numerous challenges in 2025, from funding and technology to the changing perceptions of DEI and the continual difficulties of articulating the value proposition of a post-secondary degree. In this informational Q&A, Senior Lecturer on Education James P.
Here's a breakdown of the key characteristics of robocolleges: Technology-Driven: Robocolleges heavily utilize online platforms, pre-recorded lectures, automated grading systems, and limited human interaction. Focus on Profit: These institutions often prioritize generating revenue over providing a high-quality educational experience.
The ASEAN Universities Exhibition and Forum 2025 (AEF2025), held in Kuala Lumpur, brought together regional stakeholders to enhance higher education collaboration and foster meaningful partnerships. “Over the past decades, ASEAN universities have gained global recognition.
How will the technology landscape in higher education change in the coming year? We're inviting our readership to weigh in with their predictions, wishes, or worries for 2025.
Australias higher education sector took a hammering in 2024 but our universities as they have throughout history and in spite of political machinations continued to deliver a high-quality education to both domestic and international students and undertake research to find solutions to our biggest challenges.
The minister signalled the changes to come during a speech made at the University of Technology Malaysia located in Skudai, and reinforced the ministry’s priority to ensure that all international students coming to Malaysia hold legitimate qualifications, verified by the ministry.
The DETermined Scholarship applications will open on the Manthan portal in June 2025, with the recipient set to be announced in September 2025. The philosophy behind the DETermined Scholarship is rooted in Duolingos mission to make education accessible to all.
She is also a professor of Mechanical Engineering, and she serves on the Board of Directors for Carpenter Technology Corporation and the Board of Trustees for the Four Little Girls Memorial Fund. She begins her 3-year term in the TMS Presidential Rotation as Incoming Vice President in 2025.
Bumphus CEO of the American Association of Community Colleges (AACC) at the end of 2025, capping a remarkable 15-year tenure that helped reshape higher education access nationwide. He understood that community colleges needed to be at the table for every major conversation about America's future workforce and educational opportunities."
With Mark Carney sworn in as Canadas new Prime Minister, major education groups have urged the incoming cabinet to recognise international students’ vital role in the countrys economy.
Nonetheless, largely driven by the furious pace of technological advancements, and the slower shifts in social behaviours, we have seen several trends in 2024. Everyone is fighting for brand recognition more than ever, so it is not surprising that we see several educational institutions, at all levels, exploring new branding avenues.
Women Educating and Inspiring Generations. And we cant think of a better way to celebrate than by paying tribute to the remarkable women educators who are doing just that. Your commitment to educating and inspiring students doesnt go unnoticed. Before embarking on her decades-long career in higher education, she received her B.A
In some cases, there may be better options, to include higher-paying union jobs and vocational education in lucrative fields. Whether college works for you depends on a number of factors: choosing the right major at the right time, a willingness to work long hours, and meeting the right people at school and in your internships.
“The University of Surrey campus at GIFT City will be a shining example of British education excellence and impact, contributing to transnational education in a more globalised world,” said Lu Max, president and vice-chancellor of the University of Surrey.
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