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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing?
One example of a recent killer fact is the Office for Students announcement in November 2024 that nearly three quarters (72 per cent) of higher education providers could be in deficit by 2025-26 (1) , which has certainly concentrated minds. But the fact is, aside from a letter from the Secretary of State for Education, the Rt Hon.
As the pace of change accelerates in education and the workforce, staying ahead requires insight into what’s shaping these worlds. In business education, we’re seeing shifts driven by artificial intelligence, evolving learner needs, and a demand for greater flexibility and accessibility. billion in 2017 to $8.3
The life-changing consequences for many current and prospective international students are very real, as is what will be a narrowing of options and access to post-secondary education for many Canadian students, said Bezo. Domestically, our focus will be on highlighting the invaluable contributions of Canadas official languages educators.
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. Technology and automation are reshaping the job market; skills creation is battling to keep up and universities are exploring ways to equip their students for the workplace.
Coming off one of the most challenging years for the higher education business in recent memory, it would be easy to carry a glass-half-empty outlook into 2025. Here are five key trends shaping higher education this year, offering a roadmap for resilience as only higher education can do.
Reading Time: 9 minutes Its 2025! This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. This guide will walk you through actionable steps to rethink your approach and leverage the tools that will define success in 2025.
The Australian reported this week that a number of top Australian universities will increase tuition fees for international students – twice as fast inflation. The main job of our universities is to educate Aussies, to make sure that more Australians get a crack at going to university. That’s my focus.”
The region has now become a hotspot for student recruitment and transnational educational opportunities for prominent international universities. For 2025, we anticipate a surge in US-bound student numbers, driven by its robust STEM offerings, while Europe is likely to grow in popularity. million by 2025, up from 1.3
Higher education has seen the largest recovery rate, where international student enrolments are at 86% of 2019 levels. Schools have achieved 60% recovery, with English-language, private training establishments (PTEs) and Te Pukenga (vocational education) reaching 33%, 58% and 52% respectively. billion by 2027.
Higher education is undergoing a profound transformation, with online learning shifting from a temporary solution during the pandemic to a core component of many institutions long-term strategies. More from UB: Three ways colleges can re-engage adult learners Goal setting can help develop meaningful goals for online education.
The new year may bring a host of virtual assistants and administrative staff to higher education. The anticipated enrollment cliff, reductions in federal and state funding, increased inflation, and dwindling public support for tuition increases will combine to put even greater pressure on university budgets.
Colleges and universities are rolling out a wave of new programs in 2025, aligning with workforce demands and shifting student interests. From expanding healthcare and mental health offerings to bolstering business, engineering, and technical education, institutions are evolving to meet the needs of todays learners.
The pandemic opened the door to HyFlex learning out of necessity and now, in 2025, colleges and universities as well as individual educators are continuing to provide students with the flexibility to choose how they want to learn.
Thats a very unique thing about the conference this year, Venky Shankararaman, APAIE president and vice provost (education), Singapore Management University , told The PIE News. Jindal Global University , the host institution for this years conference, addressed the importance of expanding opportunities on a global scale.
24) College closings are expected to uptick over the next five years due to the demographic cliff, and Northland College may be the first of 2025. This page will be continuously updated as University Business monitors the changing landscape of college closings, as well as mergers and acquisitions, in the coming year and beyond.
UNCF will host its annual UNITE Summit July 20-24, 2025, in Atlanta, marking a historic first by offering five complimentary registrations to every historically Black Dr. Michael L. Lomax college and university (HBCU) and Predominantly Black Institution (PBI) nationwide. territory, and Washington, D.C.
Cheryl Holcomb-McCoy A coalition of 104 education organizations has called on Congress to immediately reverse the Department of Education's recent cancellation of several major teacher preparation grant programs, a move that has disrupted educator pipelines across the country and threatens to worsen the national teacher shortage crisis.
Traditional study destinations like the UK, USA, Canada or Australia are still in demand, but increasingly, students are looking beyond reputation to assess what a university can really offer them and looking to alternative destinations, like mainland Europe, especially at the postgraduate level.
In response to recent data showing a worrying financial outlook for higher education institutions, Professor David Maguire, Vice-Chancellor at the University of East Anglia (UEA), and Dr Alex Bols, Chief of Staff at UEA, argue more Government action is needed to make the sector financially sustainable.
OfS forecasts present a stark warning for England’s higher education institutions, urging them to take immediate action and abandon reliance on overly optimistic projections. It is predicted that 72% of higher education providers in England could be in deficit by 2025-26, and 40% would have fewer than 30 days’ liquidity.
Four prominent universities announced new or expanded tuition-free programs for low- and middle-income students this week. These programs, designed to increase accessibility and affordability, extend the reach of financial aid and reflect broader efforts to address the rising cost of higher education.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. This is why an active social media presence is a key part of today’s educational marketing campaigns.
Are you a scholar interested in drawing attention to important issues in higher education? Following the success of the inaugural LSE Higher Education Blog Fellowship programme last year , we are delighted to announce the next round of the fellowship. The fellowship programme will run from March December 2025.
Higher education regulator says sector needs to take ‘take bold action’ and consider mergers or cost sharing England’s universities face financial turmoil with nearly three in four expected to be in the red next year, according to gloomy forecasts from the higher education regulator. Continue reading.
When Al Tarzi founded Nexford University in 2019, he was an entrepreneur in an unfamiliar sector with a vision of making international higher education more affordable, more accessible and more aligned with the workplace. Today, it offers US-accredited online degrees to over 5,000 students in more than 100 countries.
The New Zealand government has announced that 119 recipients have been awarded as part of the Prime Minister’s Scholarship scheme for 2025. They also showcase the strength of our education system on the world stage,” said Simmonds. The benefits of these scholarships to the recipients go beyond the quality of their education.
Universities UK International ( UUKi ) has released partial findings from its International Student Recruitment Survey 2025, which garnered responses from 54 universities. The survey gathered data on actual and forecasted international student enrolments from September 2023 through to January 2026. The survey showed that 79.6%
Kala Burrell-Craft Grambling State University has announced the appointment of Dr. Kala Burrell-Craft as the new Dean of the College of Education, marking a poignant homecoming for the scholar whose family legacy is deeply intertwined with the Louisiana HBCU. She holds advanced certifications in English and special education.
Department of Education announced this week that its Office of Federal Student Aid (FSA) will resume collections on defaulted federal student loans beginning Monday, May 5, 2025, ending a pause that has been in effect since March 2020. Secretary of Education Linda McMahon in the announcement.
Australias higher education sector took a hammering in 2024 but our universities as they have throughout history and in spite of political machinations continued to deliver a high-quality education to both domestic and international students and undertake research to find solutions to our biggest challenges.
Seventeen years ago, the United States economy hit a rough patch and, for that reason and many others, Americans stopped having as many kids. The phenomenon became known as the birth dearth, and in the years that followed, the economy rebounded but birth rates did not.
The four Fellows will be drawing attention to important issues in higher education from diverse perspectives through creating and curating content on a theme relating to their expertise and special interests. Jason Hung Jason recently passed his PhD in Sociology at the University of Cambridge, UK.
Thats what Prena, a student from Surat, told me during a consultation at Yami Education. She wasnt just looking for a world-class education; she was searching for transformationa journey that would broaden her horizons, challenge her beliefs, and open doors to opportunities she had only dreamed of.
But regardless of who moves into the Oval Office in January, we know this much: America will need more from our colleges and universities in 2025, not less, and we need to plan for that. We get it: Higher education must do better. Enormous questions confront America in this historic presidential year.
The institution will be the first foreign university to receive a Saudi Investment License under the country’s 2030 vision, opening its Saudi Arabia campus in Riyadh in the second half of 2025. The university will begin by offering English language courses, followed by undergraduate degrees in 2027.
With India expected to continue leading the way as an international student source destination, over 100 universities from the US, UK, Australia, Canada, Ireland, and the UAE visited the country to connect with prospective students. Whilst it is still early in the cycle, we have seen some encouraging early signs for the 2025 recruitment year.
“The University of Surrey campus at GIFT City will be a shining example of British education excellence and impact, contributing to transnational education in a more globalised world,” said Lu Max, president and vice-chancellor of the University of Surrey.
Latino students are making pragmatic financial choices to pay for their education, and institutions are increasingly responding with tailored support, according to a comprehensive new report released today by Excelencia in Education. Brown, President of Excelencia in Education, in the report's foreword.
The ASEAN Universities Exhibition and Forum 2025 (AEF2025), held in Kuala Lumpur, brought together regional stakeholders to enhance higher education collaboration and foster meaningful partnerships. “Over the past decades, ASEAN universities have gained global recognition.
The PIE Live Europe, held between March 11-12 in central London, brought together leading figures in the international education sector. As the conference drew to a close, the winner of the event’s lifetime achievement award was revealed to be Nunzio Quacquarelli, who founded the global higher education and insights company QS in 1990.
This question drives our efforts to prepare proactively for the future, ensuring we continue to provide value and relevance to students, parents, universities, and stakeholders alike. At UAPP, we are dedicated to ensuring that our AI-powered solutions are inclusive, accessible, and scalable across different educational systems.
The University of Wolverhampton International Study Centre, to be based at the universitys City Campus, will open its doors to students in September 2025. The university is partnering with Malvern International , the leading global education provider that recently celebrated its 25th anniversary.
Harvard University announced on Monday that Harvard will now be free for students from families with annual incomes of $100,000 or less and tuition-free for students from families with annual incomes of $200,000 or less, according to the Harvard Gazette. Garber, president of Harvard University.
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