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Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing?
2024 was the year Australia doubled down on its ambition to create a stronger, fairer, and more future-ready higher education system as it works to implement recommendations laid out in the Universities Accord. “Rebuilding this sector must be a priority,” said Luke Sheehy, CEO of peak body Universities Australia.
As the pace of change accelerates in education and the workforce, staying ahead requires insight into what’s shaping these worlds. In business education, we’re seeing shifts driven by artificial intelligence, evolving learner needs, and a demand for greater flexibility and accessibility. billion in 2017 to $8.3
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. Technology and automation are reshaping the job market; skills creation is battling to keep up and universities are exploring ways to equip their students for the workplace.
Coming off one of the most challenging years for the higher education business in recent memory, it would be easy to carry a glass-half-empty outlook into 2025. Here are five key trends shaping higher education this year, offering a roadmap for resilience as only higher education can do.
The new year may bring a host of virtual assistants and administrative staff to higher education. The anticipated enrollment cliff, reductions in federal and state funding, increased inflation, and dwindling public support for tuition increases will combine to put even greater pressure on university budgets.
Reading Time: 9 minutes Its 2025! This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. This guide will walk you through actionable steps to rethink your approach and leverage the tools that will define success in 2025.
The Australian reported this week that a number of top Australian universities will increase tuition fees for international students – twice as fast inflation. The main job of our universities is to educate Aussies, to make sure that more Australians get a crack at going to university. That’s my focus.”
Higher education is undergoing a profound transformation, with online learning shifting from a temporary solution during the pandemic to a core component of many institutions long-term strategies. More from UB: Three ways colleges can re-engage adult learners Goal setting can help develop meaningful goals for online education.
Colleges and universities are rolling out a wave of new programs in 2025, aligning with workforce demands and shifting student interests. From expanding healthcare and mental health offerings to bolstering business, engineering, and technical education, institutions are evolving to meet the needs of todays learners.
Thats a very unique thing about the conference this year, Venky Shankararaman, APAIE president and vice provost (education), Singapore Management University , told The PIE News. Jindal Global University , the host institution for this years conference, addressed the importance of expanding opportunities on a global scale.
24) College closings are expected to uptick over the next five years due to the demographic cliff, and Northland College may be the first of 2025. This page will be continuously updated as University Business monitors the changing landscape of college closings, as well as mergers and acquisitions, in the coming year and beyond.
UNCF will host its annual UNITE Summit July 20-24, 2025, in Atlanta, marking a historic first by offering five complimentary registrations to every historically Black Dr. Michael L. Lomax college and university (HBCU) and Predominantly Black Institution (PBI) nationwide. territory, and Washington, D.C.
OfS forecasts present a stark warning for England’s higher education institutions, urging them to take immediate action and abandon reliance on overly optimistic projections. It is predicted that 72% of higher education providers in England could be in deficit by 2025-26, and 40% would have fewer than 30 days’ liquidity.
Four prominent universities announced new or expanded tuition-free programs for low- and middle-income students this week. These programs, designed to increase accessibility and affordability, extend the reach of financial aid and reflect broader efforts to address the rising cost of higher education.
Cheryl Holcomb-McCoy A coalition of 104 education organizations has called on Congress to immediately reverse the Department of Education's recent cancellation of several major teacher preparation grant programs, a move that has disrupted educator pipelines across the country and threatens to worsen the national teacher shortage crisis.
In response to recent data showing a worrying financial outlook for higher education institutions, Professor David Maguire, Vice-Chancellor at the University of East Anglia (UEA), and Dr Alex Bols, Chief of Staff at UEA, argue more Government action is needed to make the sector financially sustainable.
Are you a scholar interested in drawing attention to important issues in higher education? Following the success of the inaugural LSE Higher Education Blog Fellowship programme last year , we are delighted to announce the next round of the fellowship. The fellowship programme will run from March December 2025.
The New Zealand government has announced that 119 recipients have been awarded as part of the Prime Minister’s Scholarship scheme for 2025. They also showcase the strength of our education system on the world stage,” said Simmonds. The benefits of these scholarships to the recipients go beyond the quality of their education.
When Al Tarzi founded Nexford University in 2019, he was an entrepreneur in an unfamiliar sector with a vision of making international higher education more affordable, more accessible and more aligned with the workplace. Today, it offers US-accredited online degrees to over 5,000 students in more than 100 countries.
The PIE Live Europe, held between March 11-12 in central London, brought together leading figures in the international education sector. As the conference drew to a close, the winner of the event’s lifetime achievement award was revealed to be Nunzio Quacquarelli, who founded the global higher education and insights company QS in 1990.
The ASEAN Universities Exhibition and Forum 2025 (AEF2025), held in Kuala Lumpur, brought together regional stakeholders to enhance higher education collaboration and foster meaningful partnerships. “Over the past decades, ASEAN universities have gained global recognition.
Harvard University announced on Monday that Harvard will now be free for students from families with annual incomes of $100,000 or less and tuition-free for students from families with annual incomes of $200,000 or less, according to the Harvard Gazette. Garber, president of Harvard University.
Australias higher education sector took a hammering in 2024 but our universities as they have throughout history and in spite of political machinations continued to deliver a high-quality education to both domestic and international students and undertake research to find solutions to our biggest challenges.
Speaking to a diverse group of stakeholders including university representatives, policymakers, agents, and service providers students shared candid insights into their experiences: what worked, what didnt, and what needs to change to improve the journey for future cohorts.
Seventeen years ago, the United States economy hit a rough patch and, for that reason and many others, Americans stopped having as many kids. The phenomenon became known as the birth dearth, and in the years that followed, the economy rebounded but birth rates did not.
Rathna Ramanathan’s keynote presentation at the 2025 CHEAD conference was a exploration of the intersections between design, education, and societal change. Adapting Design Education to a Changing World One of the central themes of her presentation was the need for design education to adapt to the changing world.
Higher education regulator says sector needs to take ‘take bold action’ and consider mergers or cost sharing England’s universities face financial turmoil with nearly three in four expected to be in the red next year, according to gloomy forecasts from the higher education regulator. Continue reading.
But regardless of who moves into the Oval Office in January, we know this much: America will need more from our colleges and universities in 2025, not less, and we need to plan for that. We get it: Higher education must do better. Enormous questions confront America in this historic presidential year.
“The University of Surrey campus at GIFT City will be a shining example of British education excellence and impact, contributing to transnational education in a more globalised world,” said Lu Max, president and vice-chancellor of the University of Surrey.
Thats what Prena, a student from Surat, told me during a consultation at Yami Education. She wasnt just looking for a world-class education; she was searching for transformationa journey that would broaden her horizons, challenge her beliefs, and open doors to opportunities she had only dreamed of.
Latino students are making pragmatic financial choices to pay for their education, and institutions are increasingly responding with tailored support, according to a comprehensive new report released today by Excelencia in Education. Brown, President of Excelencia in Education, in the report's foreword.
The University of Wolverhampton International Study Centre, to be based at the universitys City Campus, will open its doors to students in September 2025. The university is partnering with Malvern International , the leading global education provider that recently celebrated its 25th anniversary.
With attendees representing a wide variety of roles and backgrounds in higher education, the session offered a fresh look at strategic enrollment planning in the face of unprecedented challenges, such as the looming enrollment cliff, COVID-19s impact, and shifting student demographics.
This question drives our efforts to prepare proactively for the future, ensuring we continue to provide value and relevance to students, parents, universities, and stakeholders alike. At UAPP, we are dedicated to ensuring that our AI-powered solutions are inclusive, accessible, and scalable across different educational systems.
The business model of English higher education is broken. We are not sure that this simple fact is sufficiently understood by all stakeholders in higher education. Do not mistake us: we all recognise the serious financial crises that most English universities are confronting. It does not suggest much about how to address it.
The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) Board voted over the weekend to remove Saint Augustines University (SAU) from membership, following its annual meeting in Austin, Texas. The private historically Black university in Raleigh, N.C., vowed to appeal the decision.
Acoff is Dean of the School of Engineering at the University of Mississippi. Acoff served for 28 years at the University of Alabamas College of Engineering as a professor and then Associate Dean for Undergraduate and Graduate Programs. She begins her 3-year term in the TMS Presidential Rotation as Incoming Vice President in 2025.
While Indian universities use a wide range of exams such as JEE, CUET, NEET, and more, in accordance with the courses they have to offer, many private institutions are increasingly favouring the SAT. According to Sheth, the College Board is looking to broaden the scholarship program by 2025. “We
Bob Jackson Murray State University, located in Kentucky, has appointed Dr. Ron K. Patterson, who currently serves as president of Chadron State College in Nebraska, will assume his new role on July 1, 2025, succeeding retiring President Dr. Bob Jackson. Patterson as its 15th president.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
The new campus will be located at Ain Shams University (ASU) in Cairo, offering accredited undergraduate and postgraduate degrees from the University of Exeter. It is one of Egypt’s top public universities, ranked 592 in QS’s World University Rankings 2025.
2024-2025 CGDSD Award Recipients Congratulations to all 2024-2025 CGDSD Award Recipients! Outstanding International Education Initiative This award recognizes programs and other educational initiatives that support international educatio n and the global dimensions of student development.
Desmond Lee Endowed Professor of Urban Education at the University of MissouriSt. Louis, has been elected as the next president of the American Educational Research Association (AERA). Morris will serve as president-elect for the 2025-2026 term before assuming the presidency following the association's 2026 Annual Meeting.
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