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Start the New Year Right: A Step-By-Step Guide to Refreshing Your Education Marketing Plan for 2025

HEM (Higher Education Marketing)

Reading Time: 9 minutes Its 2025! This guide will walk you through actionable steps to rethink your approach and leverage the tools that will define success in 2025. Evaluating 2024’s Performance to Shape 2025 Goals How do you create a marketing plan for education? But the key to standing out in 2025 will be authenticity.

Education 104
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2025 Social Media Playbook for Education Marketers

HEM (Higher Education Marketing)

Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. Source: HMC Social Media as Search Engines: Optimizing for Discoverability Today, social media platforms are increasingly taking on the role of search engines for young people.

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The Evolution of College Recruitment: What’s Working in 2025

Helix Education

The latest data from RNL’s 2025 Marketing and Recruitment Practices For Undergraduate Students report reveals fascinating shifts in how different institutions connect with prospective students in this challenging landscape. Want to dive deeper?

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Deepfaking emerges as “small but growing” trend in student interviews

The PIE News

The company reported zero cases of deepfaking flagged in interviews during the UK’s September 2025 intake, but saw multiple attempts in January 2025. Out of approximately 20,000 interviews in the 2025 January intake, 1.3% cases used “third party support”, 0.6%

Students 101
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GenAI, Cybersecurity, and Data Ethics: The World’s fastest-growing job skills for 2025

Coursera blog

By Jeff Maggioncalda, CEO, Coursera Im excited to share Courseras fourth annual Job Skills Report , which highlights the critical skills that individuals and institutions are prioritizing for 2025. In 2025, we expect the global race toward AI literacy will further accelerate. Download the 2025 Job Skills Report here.

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Curtin University officially launches branch campus in Sri Lanka

The PIE News

Curtin University currently has 700 students enrolled in its programs in Sri Lanka, and applications are now open for Semester 1, 2025 at the new Curtin Colombo campus. SLIIT, one of the few private universities from Sri Lanka to feature in global rankings, specialises in fields like technology and management.

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Will College Pay Off in 2025?

Higher Education Inquirer

Winning Majors (For Now) STEM (science, technology, engineering, and mathematics), health, and business majors are the highest paying, leading to average annual wages of $37,000 or more at the entry level and an average of $65,000 or more annually over the course of a recipient’s career.