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2025 Trends in Marketing and Communications

Dr. Simon Paul Atkinson

Given my first job out of university was with Vichy L’Oreal where I served briefly as a junior product manager ( because I was worth it ) I tend to keep an eye of marketing and communication trends, always a moving target. As we look forward to 2025, we can already identify several new trends emerging in marketing and communications.

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Data, AI Lead Educause Top 10 List for 2025

Campus Technology

Educause recently released its annual Top 10 list of the most important technology issues facing colleges and universities in the coming year, with a familiar trio leading the bunch: data, analytics, and AI. But the report presents these critical technologies through a new lens: restoring trust in higher education.

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How Project 2025’s War on Higher Education Diversity Threatens Our Global Competitiveness

Diverse: Issues in Higher Education

The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American higher education, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. Toldson is a professor of counseling psychology at Howard University and editor-in-chief of The Journal of Negro Education.

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Unpacking the data: Australia’s public university caps

The PIE News

Collectively, public universities will be able to enrol up to a maximum of 145,200 commencing onshore international students in 2025. The following graph shows the public institutions with the highest percentage decrease from 2023 international student numbers to proposed international student numbers under the 2025 cap allocations.

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Can Technology Help Community Colleges Avoid the Enrollment Cliff?

EdTech Magazine - Higher Education

What awaits college and university leaders is the long-predicted enrollment cliff, the period around 2025 or 2026 when the effects of the Great Recession on this country’s birth rate will be realized as dramatically fewer high school seniors reach graduation.

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New Jersey Institute of Technology Outreach Efforts Earn It Hispanic-Serving Status

Diverse: Issues in Higher Education

New Jersey Institute of Technology has earned the federal distinction of being a Hispanic-Serving Institution (HSI). The goal is outlined in NJIT’s 2025 strategic plan that aims, in part, to better served its home city of Newark, New Jersey, and the nation.

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More Indian universities accept SAT as College Board expands

The PIE News

While Indian universities use a wide range of exams such as JEE, CUET, NEET, and more, in accordance with the courses they have to offer, many private institutions are increasingly favouring the SAT. According to Sheth, the College Board is looking to broaden the scholarship program by 2025. “We

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