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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

Navigating the Crossroads of Tradition and Modern Market Dynamics Colleges and universities have a long history of helping students transform their lives. Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm. Contact us today to discuss how we can usher your institution into the modern age.

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Addressing the Changing Perceptions of Higher Education: The Challenges in Public Perception and Exploring Solutions to Ensure Sustainability

The Change Leader, Inc.

Coupled with this, the college-age generation is far more “debt adverse” than previous generations, and, despite the evidence which shows that a college degree results in significantly more income over a lifetime, they question the cost of a degree and that it outweighs its benefits.

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The Changing Role of Faculty in Higher Education Part 2: The Changing Face of Higher Ed Part 8

The Change Leader, Inc.

Faculty now are faced with students who attend college primarily for professional advancement; they want to know if what they are learning in the classroom is applicable in the real world, instead of the all-around aspects associated with traditional education.

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