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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm. In our digital age, every click, every web page, and every program review matters in buyer psychology. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.

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Addressing the Changing Perceptions of Higher Education: The Challenges in Public Perception and Exploring Solutions to Ensure Sustainability

The Change Leader, Inc.

Moreover, the slow pace of change within higher education , coupled with a lack of input from businesses and hiring entities, further exacerbates the perceived gap between academia and the real world. Programs periodically undergo a systemic review of the program outcomes (program assessment annually and program review every five years).

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The Changing Role of Faculty in Higher Education Part 2: The Changing Face of Higher Ed Part 8

The Change Leader, Inc.

In traditional academia, faculty take the lead and are responsible for curricula development, teaching, and updating, and the majority of the updating has been based on academic research. However, there is no silver bullet in this, and each institution must figure out what works best to keep the curricula current.

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