Remove Academia Remove Program Review Remove Technology
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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

Thinking of students as “buyers” or “consumers” is a concept that might make academia squirm. In our digital age, every click, every web page, and every program review matters in buyer psychology. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.

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The Changing Role of Faculty in Higher Education Part 2: The Changing Face of Higher Ed Part 8

The Change Leader, Inc.

The understanding that students will be able to use technology easily and comprehensively and can participate in a knowledge/data/information-based economy. In traditional academia, faculty take the lead and are responsible for curricula development, teaching, and updating, and the majority of the updating has been based on academic research.

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