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Avoiding Marketing Pitfalls Pt. 2—Putting Performance Over Preference 

Liaison International

Optimize Digital with Agile Budget Allocation In digital media, agility is key to staying relevant. If you’re still working within a set budget allocation that treats each channel equally, it’s time to adopt an agile budget approach. Jess now serves as a Director of Digital Strategy at Liaison and we are very lucky to have her!

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Optimizing SEO for Private Schools: Best Practices to Increase Online Visibility

HEM (Higher Education Marketing)

Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Contact HEM today! Source: HEM 3.

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India explores initiatives to promote special visas for int’l students

The PIE News

Although Bachelor of Technology and Bachelor of Engineering remain two of the most popular courses among international students in India, there is a growing demand for programs like Bachelor of Business Administration and Bachelor of Commerce. While the number of Indian students abroad is expected to reach between 1.5

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2025 Social Media Playbook for Education Marketers

HEM (Higher Education Marketing)

These glimpses into real student life help prospective students envision themselves at your institution in ways that traditional marketing cannot achieve. Source: HMC Social Media as Search Engines: Optimizing for Discoverability Today, social media platforms are increasingly taking on the role of search engines for young people.

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Proposed Legislation Would Create Program to Support Students’ Basic Needs

Diverse: Issues in Higher Education

The legislators said that the legislation would combat the basic needs crisis by allocating funding to help students access nutritious food, safe and secure housing, mental and physical health care, high-quality and affordable childcare, technology, transportation, personal hygiene, and other necessities. “We

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Program Viability Assessment: Playing Chess Instead of Checkers

HEMJ (Higher Ed Marketing Journal)

Through the assessment process, an institution can identify its risks and opportunities, allowing it to make informed decisions about its resource and investment allocations and strategic direction. A Program Viability Assessment can be used for both current and potential new programs. Heres why program viability matters.

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Top 10 Best Summer Camp Marketing Strategies

HEM (Higher Education Marketing)

Optimize Your Website for Search Engines If your website isnt optimized for search engines, youre missing a significant number of potential campers. Search Engine Optimization (SEO) ensures that your summer camp appears when families search for programs online. Source: Visual Arts Mississauga | TikTok 2. Contact HEM today!