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Meet Your New Graduate and Adult Learner

EAB

EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your next generation of adult learners.

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We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared.

EAB

Read on to see what your current and future adult learners shared about these topics. Download the full survey findings Student interest in online programs varies significantly by segment During the earlier part of COVID-19, we saw an extreme shift toward online as institutions were forced to move programming online.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

Explore more findings from our student survey At the same time, we’re seeing a growing number of students rely on recruitment emails from colleges and universities to learn more about going back to school. As those students matriculate into our graduate and adult education programs, we will need resources in place to support them.

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Struggling to set graduate enrollment goals? Here’s our step-by-step guide.

EAB

At the grad level, enrollment goals could be set at the college, department, or even program level. In our survey of grad enrollment leaders earlier this year, 46% of respondents said their college or university is increasingly relying on NTR from graduate programs to offset undergrad enrollment deficits. Faculty Influence.

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5 career services to support your professional and adult learners

EAB

Download our latest report to understand evolving student behaviors—and what they mean for your enrollment strategy. The more you can highlight not only the availability of these services but also the impact they have had on current students and alumni , the better positioned you’ll be at standing out in this crowded market.