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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

EAB

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Survey Methodology.

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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

EAB

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Key takeaways from our new survey of university leaders. An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Download the white paper.

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Meet Your New Graduate and Adult Learner

EAB

EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your next generation of adult learners.

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4 takeaways from marketing to graduate students in 2023—and predictions for 2024

EAB

As a former university CMO, I always come away from this convening of higher ed marketers energized about the future of marketing and what it means to engage evolving adult learner audiences in the coming year. So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024?

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Here’s how to engage your alumni and facilitate lifelong learning

EAB

And, according to a 2016 Pew Research Center report , 73% of American adults consider themselves to be lifelong learners. 8 Benefits and Tactics for Long-term Alumni Engagement Educational Benefits Most relevant to graduates’ initial relationship to the university are educational benefits.

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5 career services to support your professional and adult learners

EAB

The University of Texas at Austin advertises career transition guides designed to help graduate and post-doctoral students learn more about potential careers. The University’s guides can be divided and filtered by discipline, industry, and top skills, allowing students to learn about career options easily and in one place.

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Struggling to set graduate enrollment goals? Here’s our step-by-step guide.

EAB

This makes it difficult to create university-wide objectives for graduate programs. For example, students may be enrolled part-time, work as university employees or at a corporate partner, or completing a 4+1 program. Download our new playbook for more tactics to set realistic grad goals. Faculty Influence.