This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The 4 biggest challenges facing graduate and adulteducation programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Survey Methodology.
Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
Harrison served as director of undergraduate recruitment and admissions. He earned a bachelor’s degree in communication studies from the University of North Carolina at Greensboro and master’s in adulteducation specializing in higher education from A&T.
How to recruit specialized business students and grow non-MBA enrollment. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona. Finding and attracting career switchers.
The pandemic changed the landscape for many industries, and higher education was no exception. Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise.
The pandemic changed the landscape for many industries, and higher education was no exception. Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise.
If there is another 0.25% increase in the base rate, as is widely anticipated, this will place government and university finances under further pressure over the next few years with significant negative implications for HE students, the UK Government’s education budget in general and the further education college budget in particular.
Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Research from the United States Department of Education shows 1.2 UTD is one of two University of Texas System institutions without an existing continuing and professional education unit.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruitingadult student populations, including graduate students, subscribe to the Professional and AdultEducation Blog.
The education ministry, which initially proposed the policy earlier this year, predicted that the move could result in a 43% drop in the number of students coming from outside the EU. Our main core value is free education for all,” said Yuri Birjulin, international affairs and EU advocacy advisor at SYL.
The 4 biggest challenges facing graduate and adulteducation programs, according to presidents and provosts. 2 emerging law school recruitment challenges – and how to address them. Use this diagnostic to assess your program planning practices and to identify areas to evaluate in support of growth goals. Learn more.
2 emerging law school recruitment challenges – and how to address them. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy. Which program type is best for your adult degree completers? What the CHIPS and Science Act means for higher education.
Plato around a seminar table this ain’t Wildavsky usefully nails the idea that higher education is contrary to skills-based learning, noting that even the ‘land-grant institutions’ founded in the US over a century ago provide practical experience. The fact it is meshed together has just made it confusing, messy and unhelpful.’ Many (most?)
The survey collects over 80 different data points from nearly 300 institutions on academic governance, portfolio composition, and revenue outcomes for professional, continuing, and online education divisions. Key considerations Only a small proportion of units have the ability to launch and confer online degrees.
The survey collects over 80 different data points from nearly 300 institutions on academic governance, portfolio composition, and revenue outcomes for professional, continuing, and online education divisions. Key considerations Only a small proportion of units have the ability to launch and confer online degrees.
At a time when the Latino population in the United States is growing and students are still facing daunting obstacles, Excelencia in Education is recognizing nine institutions for their clear and decisive commitment to Latino student success with the Seal of Excelencia. It enrolls roughly 43% first-generation Latino students.
An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. In our new survey , 100% of university presidents and provosts identified grad and adult learner enrollment as a high or moderate priority. 2 emerging law school recruitment challenges – and how to address them.
One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.
Tips to guide your professional and adulteducation unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. Blogs Prospects are tired of your advertisements.
While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adulteducation programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.
UC Davis’s recruitment campaign will target 3,862 students in good standing academically who stopped out from 2009 to 2018 and have completed at least 60 credits. “But high college costs, inaccessibility, and the currently strong labor market have kept low-skilled workers out of higher education,” the report says.
Our Professional and AdultEducation Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. This option utilizes competency-based education (CBE) to prioritize flexibility and individualization. Considerations for a successful cybersecurity program.
Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners. EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors.
Building an Effective Graduate Enrollment Management Plan Today’s GEM plan must adapt to the changing landscape of higher education, such as demographic shifts, technology, delivery modalities, student perceptions of education, rising costs, and increased student debt.
Here's how to improve student success at the graduate level We know that most adult learners balance work and family commitments while enrolled—and that these competing responsibilities can delay or inhibit some prospective students from pursuing additional education. For adult learners with ADHD and other learning disabilities (e.g.,
You may be wondering how likely this is to happen to your institution’s graduate or adult student leads. According to a Barracuda Networks report , activity by “bad” bots makes up 39% of all internet traffic. Watch our webinar to learn more about how high-intent sources can benefit your lead generation strategy. Here’s our step-by-step guide.
Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.
Adult Learner Marketing Get the latest insights in adulteducation. The 50 most in-demand skills for graduates of your master’s programs While this type of finding might come as a surprise, there are explanations for why the labor market analysis might not showcase the demand your team was expecting to see. Subscribe 1.
Business students are pragmatic and eager for information, but they are often balancing additional responsibilities like a full-time job or a family that make information-seeking a burden.
Predictions for 2024, Based on Changes in 2023 2023 Change 2024 Implication Newly centralized graduate, adult, and continuing education divisions became more commonplace—and sometimes include undergraduate enrollment consolidated within this structure. by growing lifelong learning offerings. across a much longer decision timeline.
Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.
Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. But no two adult learners are the same.
Blogs We asked 3,800+ graduate and adult students about their program preferences. While students across all student segments most often indicated preference for all weekday classes, students under age 26, those who are not currently employed, and prospects interested in legal education disproportionately prefer all weekday courses.
John Cope, Independent Strategic Advisor, & Senior Counsel (Education & Skills), PLMR. We also made clear that in all likelihood there is a plateau and potential drop in higher education numbers after 2030. Adult learners become the norm. Many adults are already engaged in learning. million by 2020.
Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. These narratives only bolster the skepticism a majority of young adults without degrees already report feeling toward higher education.
The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex. Apply consumer analytics to your marketing and recruitment strategy.
This week’s guest on The World of Higher Education Podcast is Juan Carlos Navarro, international expert in higher education, innovation and digital talent; senior advisor to several international institutions and universities; and Member of the international faculty of the Instituto de Estudios Superiores de Administración , in Caracas, Venezuela.
While conferences, education fairs, and recruitment seminars can be effective in sourcing leads, it’s challenging to generate the number and variety of leads necessary to fill a class from these events alone. There are limited lead sources, and many leads must be obtained in-person.
Twenty-two percent of adult learners we surveyed said internships, co-ops, and other active-learning experiences help convey the value of education when they are selecting a graduate or adult-serving programs. Learn more Discover more ways to help your graduate and adult-serving programs stand out.
For example, you may be focusing only on recruiting current seniors or alumni. Consider the following when evaluating your nurture strategy: Build student personas: Does your team have a clear sense of the kinds of students they hope to and will most likely recruit? What factors most often motivate your students to go back to school?
Blogs EAB Strategic Advisory Services Extends Breadth and Depth of Coverage The challenges facing higher education have become increasingly complex and interconnected over the past 15 years and in many cases require the collective action of multiple cabinet leaders and divisions to make progress.
In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals. Thirty-four percent of domestic students surveyed in our most recent Adult Learner Survey said they used institutions’.edu
With limited staff and resources, they struggled to conduct recruitment campaigns at scale, leaving key sources of prospective students untapped. More than ever, stretched resources can negatively impact institutions’ abilities to recruit and enroll students efficiently and effectively.
In light of these challenges, here are a few solutions and strategies to better support parenting students in their educational journey. Amid this concerning landscape, there are encouraging signs of progress towards ensuring equitable access to education. Are You Treating Student-Parents as a Liability or Asset?
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content