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Strategy #1: Robust and exhaustive lead generation A recent EAB survey revealed that 80% of graduate and adult learners research institutions, compare programs, and make decisions before engaging with an institution directly. Like many institutions, they used drip campaign s to reach prospects.
This week’s guest on The World of Higher Education Podcast is Juan Carlos Navarro, international expert in higher education, innovation and digital talent; senior advisor to several international institutions and universities; and Member of the international faculty of the Instituto de Estudios Superiores de Administración , in Caracas, Venezuela.
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