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The 4 biggest challenges facing graduate and adulteducation programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Survey Methodology.
Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.
How to recruit specialized business students and grow non-MBA enrollment. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona. Finding and attracting career switchers. Watch the webinar.
Harrison served as director of undergraduate recruitment and admissions. He earned a bachelor’s degree in communication studies from the University of North Carolina at Greensboro and master’s in adulteducation specializing in higher education from A&T.
Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.
Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruitingadult student populations, including graduate students, subscribe to the Professional and AdultEducation Blog.
The 4 biggest challenges facing graduate and adulteducation programs, according to presidents and provosts. 2 emerging law school recruitment challenges – and how to address them. Use this diagnostic to assess your program planning practices and to identify areas to evaluate in support of growth goals. Learn more.
2 emerging law school recruitment challenges – and how to address them. Here are two emerging law school recruitment challenges, and how to address them with a consistent, long-term strategy. Which program type is best for your adult degree completers? What the CHIPS and Science Act means for higher education.
Meanwhile student groups criticised cuts in housing support and to adulteducation funding. “A sustainable future cannot be built on student debt,” Joonas Soukkio, president of SAMOK, said in a statement. Norway has recently announced it will introduce fees for non-EU students.
Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adulteducation leaders often need to educate stakeholders on campus about the need for flexible program options.
Build consensus and support for adult serving programs Online degrees Survey question: Do you have the authority to confer graduate or undergraduate degrees online? To build support around online degree conferral, adulteducation leaders often need to educate stakeholders on campus about the need for flexible program options.
The challenges presented by potential increases in interest payments will be exacerbated over the next two years by the continued decline in the real value of student tuition fees, limitations on the recruitment of overseas students with dependants and a decline in the proportion of students applying to low and mid-tariff universities.
Where do they think some of the best vocational education occurs if not on degree programmes in higher education institutions – whether that is a university, FE college or independent provider? The book also usefully reminds us that commitments by employers to end graduate-only recruitment are often not meaningful.
In our new survey , 100% of university presidents and provosts identified grad and adult learner enrollment as a high or moderate priority. More than half of survey respondents said enrollment targets for their graduate and adult-serving programs have increased since the start of the pandemic. Survey Methodology. Learn more.
While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adulteducation programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.
One of the reasons I love working with our partners to grow their graduate, online, and adult enrollment is because their programs are the center of higher ed’s mission and margin. Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families.
Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners. EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors.
Our Professional and AdultEducation Forum researchers also analyzed top programs' structure and curriculum to identify what you would need to offer to compete. How to recruit specialized business students and grow non-MBA enrollment. 2 emerging law school recruitment challenges – and how to address them.
Tips to guide your professional and adulteducation unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. Blogs Prospects are tired of your advertisements.
ASU has added several Spanish language marketing materials, including an En Espanol section on the university’s website, a comprehensive admissions piece, Spanish campus tours, and multiple recruitment pieces for academic programs. CSUN has put an infrastructure in place for faculty and staff recruitment, including equity review officers.
Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.
Adult Learner Marketing Get the latest insights in adulteducation. The 50 most in-demand skills for graduates of your master’s programs While this type of finding might come as a surprise, there are explanations for why the labor market analysis might not showcase the demand your team was expecting to see. Subscribe 1.
Business students are pragmatic and eager for information, but they are often balancing additional responsibilities like a full-time job or a family that make information-seeking a burden.
To meet student preferences and demands, colleges are more actively pursuing diversity and access, in addition to flexible offerings, as part of their recruitment efforts. In addition, the effects of the pandemic continue to reverberate across institutions and have shifted enrollment objectives.
UC Davis’s recruitment campaign will target 3,862 students in good standing academically who stopped out from 2009 to 2018 and have completed at least 60 credits. Underrepresented students make up 76 percent of that group, and 48 percent are first-generation.
Learn more Get more insights Understanding the basics of bot-generated leads January 19, 2023 Why growing demand doesn’t guarantee success for cybersecurity programs January 17, 2023 How to recruit specialized business students and grow non-MBA enrollment December 20, 2022 How UCF is Expanding Opportunities for Hispanic Adult Learners December 13, (..)
PCO units’ innovations in online learning and digital marketing and recruitment were adopted across institutions because of newly centralized structures. As those students matriculate into our graduate and adulteducation programs, we will need resources in place to support them. across a much longer decision timeline.
Read more Explore EAB research EAB’s Flexible Work Collaborative for Hybrid and Remote Employees July 18, 2023 Create a Higher Ed Workplace Culture where Faculty and Staff Want to Stay July 14, 2023 Climate Feedback Gathering and Action Planning Toolkit for Higher Ed July 12, 2023 Respectful Workplace Policy Builder for Higher Ed July 10, 2023 (..)
Blogs We asked 3,800+ graduate and adult students about their program preferences. Here’s what they shared. Students 26 to 35 and those interested in business programs are among the prospects most likely to express interest in a different credential. Thinking of launching a certificate program?
For example, you may be focusing only on recruiting current seniors or alumni. Consider the following when evaluating your nurture strategy: Build student personas: Does your team have a clear sense of the kinds of students they hope to and will most likely recruit? What factors most often motivate your students to go back to school?
Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.
Blogs Adult learners’ application behavior is changing—here’s how Insights from our new survey of 3,800+ graduate and adult learners As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors. Here’s what we learned.
While conferences, education fairs, and recruitment seminars can be effective in sourcing leads, it’s challenging to generate the number and variety of leads necessary to fill a class from these events alone. There are limited lead sources, and many leads must be obtained in-person.
The good news for schools looking to improve their graduate and adult learner marketing is that big consumer brands are setting an example for higher ed—especially at a time when finding and recruiting prospects is increasingly complex. Apply consumer analytics to your marketing and recruitment strategy.
February Department of Education (ED) Dear Colleague Letter massively increases ED oversight (for now) In the last year, the federal government has taken several key actions that sowed confusion among Professional, Continuing, and Online (PCO) leaders, made worse by the February 2023 ED Dear Colleague Letter.
As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies within their control. While modernizing recruitment practices is critical, these strategies are only effective if the college has a strong strategy to engage prospective students. SAT/ACT lists.
With limited staff and resources, they struggled to conduct recruitment campaigns at scale, leaving key sources of prospective students untapped. More than ever, stretched resources can negatively impact institutions’ abilities to recruit and enroll students efficiently and effectively.
Twenty-two percent of adult learners we surveyed said internships, co-ops, and other active-learning experiences help convey the value of education when they are selecting a graduate or adult-serving programs. Learn more Discover more ways to help your graduate and adult-serving programs stand out.
In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals. But why does it seem so hard to find them? Stealth shopping behaviors increased 300% from 2012 to 2022.
Institutions like the Open University, Birkbeck, FE colleges and training firms across the country offer a wealth of opportunities to adult learners – often those most in need of a leg-up or a second chance. However, it can hardly be called ‘the norm’, sadly, with adulteducation still overlooked in the policy debate.
Professional and AdultEducationAdult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.
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