article thumbnail

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

EAB

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. As undergraduate enrollment and net tuition revenue continue to fall, university leaders are doubling down on graduate and other adult-serving programs as a source of enrollment and revenue. Survey Methodology.

article thumbnail

4 tactics to reach, recruit, and enroll “stealth shoppers”

EAB

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

university leaders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to recruit specialized business students and grow non-MBA enrollment

EAB

How to recruit specialized business students and grow non-MBA enrollment. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona. Finding and attracting career switchers. Watch the webinar.

article thumbnail

DOMINIQUE HARRISON

Diverse: Issues in Higher Education

Harrison served as director of undergraduate recruitment and admissions. He earned a bachelor’s degree in communication studies from the University of North Carolina at Greensboro and master’s in adult education specializing in higher education from A&T.

article thumbnail

Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

article thumbnail

Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

article thumbnail

Adult learners: Who they are & what they want from college

EAB

Hear EAB’s latest research on the characteristics of the adult learner market We’ve rounded up a few quick facts about adult learners—check them out below. Get more information For more on recruiting adult student populations, including graduate students, subscribe to the Professional and Adult Education Blog.

College 105