EAB

SEPTEMBER 20, 2023

Blogs Adult learners: who they are and what they want from college Across the last few years, colleges and universities have increasingly prioritized adult learner enrollment to offset declining undergraduate enrollment and diversify revenue streams.

College 105

College Recruitment Scholarship Adult Education 105

The PIE News

JUNE 20, 2023

Finland’s universities may begin to increase tuition fees for international students under policies announced by the country’s new government. The education ministry, which initially proposed the policy earlier this year, predicted that the move could result in a 43% drop in the number of students coming from outside the EU.

Students 98

Students Adult Education Policy Recruitment 98

EAB

AUGUST 9, 2023

Blogs Design strategy for continuing and professional education at the University of Texas at Dallas August 9, 2023 Lance K. Research from the United States Department of Education shows 1.2 The University of Texas at Dallas (UTD) is in a unique position. Action Step: Build UTD’s online education presence.

Education 98

Education University Higher Education Guidance 98

EAB

DECEMBER 7, 2022

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Key takeaways from our new survey of university leaders. An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Survey Methodology.

Provost 52

Provost University President Adult Education University 52

HEPI

DECEMBER 20, 2023

Plato around a seminar table this ain’t Wildavsky usefully nails the idea that higher education is contrary to skills-based learning, noting that even the ‘land-grant institutions’ founded in the US over a century ago provide practical experience. The fact it is meshed together has just made it confusing, messy and unhelpful.’

Disadvantaged 126

Disadvantaged Students Arts And Sciences Degree 126

Diverse: Issues in Higher Education

OCTOBER 9, 2023

Angelo State University in San Angelo, Texas, partners with over 62 high schools across the state, facilitating college access for Latino, rural, and other marginalized communities. A data literacy workshop series offered each semester helps to foster a data-driven decision-making culture across the university.

Retention 134

Retention Faculty Community College Recruitment 134

EAB

JUNE 12, 2023

Blogs What universities should do now in the uncertain OPM landscape Recent releases from the Department of Education have put Online Program Managers (OPMs) front and center of the news cycle. These narratives only bolster the skepticism a majority of young adults without degrees already report feeling toward higher education.

University 52

University Recruitment Guidance Retention 52

Inside Higher Ed

AUGUST 23, 2022

Image: The University of California system wants to grow its enrollment by at least 23,000 in-state students—the equivalent of an additional campus—over the next eight years. To help reach that goal, the system is looking to adult learners with some college but no degree. ” Addressing Barriers.

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Advise Degree Deans Adult Education 98

EAB

APRIL 24, 2023

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.

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Recruitment Adult Education Faculty Institution 52

EAB

JANUARY 17, 2023

While many university leaders express interest in launching cybersecurity master’s degrees , increasing competition and market concentration threaten all new programs’ ability to capture student attention. Purdue University Global’s Master of Science in Cybersecurity Management offers an accelerated program track (ExcelTrack ).

Adult Education 52

Adult Education Provost Recruitment Computer Science 52

EAB

JUNE 27, 2023

Graduate and adult-serving programs provide the career-changing opportunities that can improve the lives of entire families. Graduate and adult education programs also diversify university revenue , at a time when institutions need the additional revenue to best execute on their missions.

Recruitment 52

Recruitment Adult Education Faculty Deans 52

EAB

DECEMBER 1, 2023

Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners. EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors.

Adult Education 52

Adult Education Recruitment Community College University President 52

EAB

JULY 31, 2023

Tips to guide your professional and adult education unit through developing social media content for today's market Digital marketing, despite its potential to reach more customers than any other type of marketing, is seen by most consumers as distracting, intrusive, and inauthentic. See an example from Western Governors University.

Organization 52

Organization Adult Education Guidance Institution 52

EAB

APRIL 13, 2023

Because of this shift in revenue, universities are continuing to turn to graduate programs to fill the budget gap left by decreasing undergraduate program funding. To meet student preferences and demands, colleges are more actively pursuing diversity and access, in addition to flexible offerings, as part of their recruitment efforts.

Adult Education 52

Adult Education Recruitment Provost Achievement 52

EAB

JANUARY 30, 2023

Blogs Two ways to improve support services for adult learners with learning disabilities In our new survey , 100% of university presidents and provosts identified graduate and adult learner enrollment as a priority. With this increased focus on adult learner enrollment should come a growing emphasis on adult learner success.

Provost 52

Provost Adult Education Model Postsecondary Education 52

EAB

FEBRUARY 10, 2023

Tips to optimize your organic website lead generation for adult learners Stealth shoppers, or students who research extensively on their own before “raising their hand” to express interest in your program, have grown to a whopping 80% of adult learner applicants, up from 20% just a few years ago, according to EAB’s latest research.

Organization 52

Organization Adult Education Recruitment Provost 52

EAB

MARCH 31, 2023

Business students are pragmatic and eager for information, but they are often balancing additional responsibilities like a full-time job or a family that make information-seeking a burden.

Adult Education 52

Adult Education Provost Recruitment Engineering 52

EAB

JANUARY 19, 2023

Here’s our step-by-step guide.

Adult Education 52

Adult Education Provost Recruitment Law School 52

EAB

DECEMBER 27, 2023

As a former university CMO, I always come away from this convening of higher ed marketers energized about the future of marketing and what it means to engage evolving adult learner audiences in the coming year. So, what are the implications of these changes—and how will they impact marketing to graduate and adult students in 2024?

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Students Recruitment Adult Education Continuing Education 59

WCET Frontiers

JULY 27, 2023

Higher education institutions are responding to the ensuing financial instability in ways that are both predictable and creative. A surprising selection of colleges and universities are thriving despite the culling of institutions and programs happening around them. Below are some of the most common responses to declining enrollments.

Arts And Sciences 52

Arts And Sciences Liberal Arts College University 52

WCET Frontiers

JULY 28, 2023

**Editors note: A previous version of this post included a section with references to a news release and two news articles, on the University System of New Hampshire and a previously proposed plan to combine with additional institutions. The university said 27% of the faculty and staff positions were already vacant.”

Arts And Sciences 52

Arts And Sciences Liberal Arts College University 52

EAB

OCTOBER 19, 2023

Blogs Here’s how to engage your alumni and facilitate lifelong learning 8 tactics to benefit your alumni—and recruit more adult leaners Professional, continuing, and online leaders too often overlook one of the most fruitful recruitment pools: alumni, many of whom are excellent candidates as adult learners.

Recruitment 52

Recruitment Law School Schooling Advise 52

EAB

JULY 18, 2023

4 ways to revitalize your graduate and adult learner marketing strategy, from a former university CMO If your institution fell short of its graduate enrollment and net tuition revenue targets last fiscal year, you’re not alone. For example, you may be focusing only on recruiting current seniors or alumni. Ready to find out more?

Recruitment 52

Recruitment Deans Allocate Advise 52

HEPI

OCTOBER 24, 2024

This considered the demographic realities of applications to university, college, and apprenticeships – and what it meant for the system and our economy. Many adults are already engaged in learning. However, it can hardly be called ‘the norm’, sadly, with adult education still overlooked in the policy debate.

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Further Education Students Degree Model 75

EAB

NOVEMBER 10, 2023

Sycamore University* , a large public university in the Mid-Atlantic, fell victim to this trend as they saw a decrease in their law school enrollments. With limited staff and resources, they struggled to conduct recruitment campaigns at scale, leaving key sources of prospective students untapped.

Law School 52

Law School Recruitment Schooling Institutional Direction 52

EAB

NOVEMBER 6, 2023

Learn more Discover more ways to help your graduate and adult-serving programs stand out. Adult learner recruitment 2. The University of Texas at Austin advertises career transition guides designed to help graduate and post-doctoral students learn more about potential careers.

Professional Development 52

Professional Development Arts And Sciences Recruitment Further Education 52

EAB

SEPTEMBER 22, 2023

In this environment, it’s important for institutions to adapt their strategy to recruit more domestic students to attempt to fill their online programs and meet enrollment goals. But why does it seem so hard to find them? Stealth shopping behaviors increased 300% from 2012 to 2022.

Recruitment 52

Recruitment Institution Environment Schooling 52

EAB

JULY 28, 2023

But limited data on student-parents means that colleges and universities often overlook this population. Here Are Four Tips April 17, 2023 The post How can you better support adult learners who are parents or guardians? By Valerie Gipson About 3.8 Try these 4 strategies.

Recruitment 52

Recruitment Schooling Policy Degree 52

EAB

AUGUST 1, 2023

At the same time, one hundred percent of surveyed university presidents and provosts identified graduate and adult learner enrollment as a strong or moderate priority. To navigate these headwinds and meet graduate enrollment goals, I encourage university leaders to create and implement a graduate enrollment management (GEM) plan.

Allocate 52

Allocate Recruitment Provost Empower 52

EAB

NOVEMBER 14, 2022

While my outlook on these questions has certainly changed year-to-year (hello, demographic cliffs, recessions, and global pandemics), one challenge I faced every year is setting enrollment goals that are both realistic and aligned to our university’s strategic plan and revenue needs. Faculty Influence.

Law School 52

Law School Retention Recruitment Faculty 52

EAB

AUGUST 7, 2023

Professional and Adult Education Adult learners are a unique audience whether they are served through traditional graduate programs, non-credit offerings, degree completion programs, or short-format credentials across on-campus, online, and hybrid modalities.

Adult Education 52

Adult Education Model Leadership Organization 52

EAB

OCTOBER 14, 2022

These scans typically address questions related to recruitment , retention, and revenue. Marketing and Recruitment. University leaders can’t assume that graduate students successfully navigated their undergraduate journey and therefore have all the strategies figured out to be successful in their graduate program.

Achievement 52

Achievement Retention Recruitment Law School 52

EAB

OCTOBER 10, 2023

Blogs Our New Staffing Model Playbook for Higher Ed CMOs Insights from a former higher ed CMO on how to adapt staffing models to meet market realities Many higher ed marketing and enrollment teams are not equipped to keep up with today’s changing recruitment expectations in the race to attract and enroll prospective students.

Model 52

Model Recruitment Institution Achievement 52

EAB

JULY 28, 2023

But limited data on student-parents means that colleges and universities often overlook this population. Here Are Four Tips April 17, 2023 The post How can you better support adult learners who are parents or guardians? By Valerie Gipson About 3.8 Try these 4 strategies.

Recruitment 52

Recruitment Schooling Policy Degree 52

EAB

APRIL 17, 2023

Petersburg College and Monroe College ) reporting bachelor’s-level completions under the CIP code 52.2211 (“Health Services Administration”) and three reporting completions under 52.0701 (“Health Care/Health Management Administration”): Purdue University Global , Florida International University , and University of Central Florida.

Administration 52

Administration Recruitment Provost Further Education 52

EAB

JANUARY 1, 2024

As a former VPEM, and now in my role supporting university partners, I’ve seen just how tense conversations about sunsetting an academic program can become. As any faculty member or administrator will tell you, growing new programs is a lot easier than changing—or sunsetting—existing program offerings.

Provost 52

Provost Faculty Policy Recruitment 52

EAB

AUGUST 15, 2023

Seventy-two percent of the adult learners EAB surveyed said they will abandon university webpages that aren’t user-friendly. The Do’s and Don’ts of Using TikTok for Recruitment Marketing Your future adult learners are digitally fluent, cost-aware, and brand-focused.

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Scholarship Recruitment Schooling Institution 52