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The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

EAB

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts. Findings from EAB’s new survey of presidents, provosts, and VPEMs. Here are the top four challenges university leaders identified. Adult learners’ mindset, priorities, and needs differ significantly.

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The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

EAB

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments. Key takeaways from our new survey of university leaders. An unfavorable labor market, the rise of distance education, and, of course, a global pandemic, spurred much of this growth. Survey Methodology.

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university leaders

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Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

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Why two thirds of graduate enrollment leaders may leave their jobs

EAB

Adult Learner Recruitment Outsourcing marketing functions that require a high degree of expertise, specialization, or time can simultaneously reduce your staff’s workload while also expanding capabilities and expertise. Here are three key conclusions we observed—and what institutions can do to combat these issues.

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How to recruit specialized business students and grow non-MBA enrollment

EAB

How to recruit specialized business students and grow non-MBA enrollment. Unfortunately, finding and recruiting this audience of non-MBA graduate business students is not easy – there’s no college fair that you can attend to find them, and they don’t fit into a single persona. Finding and attracting career switchers. Watch the webinar.

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Meet Your New Graduate and Adult Learner

EAB

Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners. EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors.

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Are you losing grad and adult enrollments at the last minute? Try these 4 strategies.

EAB

While many institutions follow a robust yield playbook for their undergraduate programs , I’ve found this isn’t always the case for graduate and adult education programs. Here’s how one university generated a 71% admit to enrollment rate Adults need reminders, too. Try these 4 strategies.