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Weekend Reading: Imperfect information in higher education

HEPI

In this weekend long read, he discusses the history of marketisation in higher education and considers whether applicants have enough information to make informed judgements about where and what they study. Joseph Morrison-Howe is an undergraduate Economics student at the University of Nottingham.

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How Rutgers University-Newark moved marketing beyond ‘apply here’

University Business

With that focus, Rutgers University-Newark is thriving at a time when higher education institutions struggle with enrollment and a dramatically changed business environment. And, in the first year of the campaign in 2024, we enrolled the largest incoming class in the universitys history. New market reality.

university leaders

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Can higher education in Pennsylvania be saved?

University Business

Pennsylvania is facing a double-edged sword in funding its higher education system next year, so much so that Gov. Josh Shapiro proclaimed his state’s public higher education system “isn’t working. Last year, the state increased its budget for PASSHE by 15% , the largest in the system’s history.

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Juneteenth, Higher Education, and Advancing Educational Equity

WCET Frontiers

Juneteenth, celebrated annually on June 19th, marks a pivotal moment in American history—the day in 1865 when enslaved African Americans in Galveston, Texas, were informed of their freedom, years after the Emancipation Proclamation was signed. This acknowledgment is crucial for fostering understanding, healing, and progress.

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4 Innovative Higher Education Marketing Trends in 2024

HEM (Higher Education Marketing)

Reading Time: 12 minutes As we navigate through 2024, the landscape of higher education marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions. Contact HEM today!

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AI is the future: stop acting like it’s just another buzzword

The PIE News

Higher education is at an inflection point. AI-driven predictive tools help universities identify high-yield regions, anticipate visa trends, and allocate resources more effectively in real time. Over the past decade, economic and demographic pressures have driven waves of consolidation across our sector.

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Next-Level Strategies in CRM for Higher Education: Advanced Data Integration and Engagement Analytics

HEM (Higher Education Marketing)

Reading Time: 9 minutes The rapid advancement of higher education marketing strategies indicates that institutions are continually seeking innovative strategies to enhance student engagement and streamline administrative processes. Understanding CRM in Higher Education What is CRM in higher education?