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How Industry Micro-Credentials Are Transforming Higher Education 

Coursera blog

Scott Shireman, Global Head of Coursera for Campus Career outcomes are a top decision-making factor for students selecting their higher education institution. Enhancing curricula to better align with in-demand skills used by today’s employers is therefore a top priority for higher education institutions.

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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

Navigating Conversion Tracking and Attribution in Your School’s CRMs Schools using a CRM built for educational institutions are already ahead, able to use their CRM software to gain key conversion data. Four types of actions can be tracked in Google Analytics 4 (GA4).