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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

To get started, you’ll need to navigate to “Conversions” under the “Tools and Settings” menu of your campaigns, found here: Then, you can start tracking conversions by selecting “Website” as the source and editing your settings, including your attribution in marketing model. Four types of actions can be tracked in Google Analytics 4 (GA4).