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How Your School Can Use Conversion Tracking and Attribution in Marketing to Gain Key Insights and Drive Results

HEM (Higher Education Marketing)

Measuring Student Acquisition ROI in Your Diverse Recruitment Pipeline Your school’s recruitment pipeline is likely complex, involving admissions campaigns, recruiters, social media, online ads, events, and so much more. This is where your lead database comes in to help you stay organized and track incoming leads.

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How Industry Micro-Credentials Are Transforming Higher Education 

Coursera blog

Faculty also have access, which has helped recruit internal champions for the program. Oulu University of Applied Sciences (OAMK) in Finland began offering Professional Certificates from Coursera as part of a program revamp for career-oriented learning.