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Yet, as highereducation is increasingly reshaped by market logics, can open universities still claim to be engines of social progress, or have they become institutions that now reproduce the very inequalities they sought to dismantle? This struggle over education is central to the survival of democracy.
In the context of highereducation, modern learners are a quick Google search away from answers to their most pressing questions. The secret lies in a not-so-secret acronym: SEO, or search engine optimization. What Are HigherEducation Keywords ? Why Is SEO Important in Higher Ed Marketing?
As we look to the future of highereducation, blended learning might be the model students need as they navigate an ever-changing and ever-challenging world. But, what does the strategic combination of online and in-person instruction really look like in highereducation? 2019; Vallée et al.,
While women have achieved parity in some STEM fields, such as biological sciences, they remain underrepresented in high-paying and high-demand areas like engineering and computer science. To ensure equity in STEM education, colleges and universities must take proactive steps to recruit, support, retain, and graduate minority students.
10 Ways to Enhance Online Reputation Using HigherEducation Management Software Portal admin Thu, 07/18/2024 - 01:54 Institutions of higher learning may improve their online presence to better represent their values, mission, and culture. 10 Ways Higher Ed Management Software Boosts Your Institution's Online Reputation 1.
In fact, according to RNL’s 2023 E-Expectations Trend Report , college and university websites are the single most utilized resource for students—and 58 percent of undergraduate students use search engines to find a college’s website. For all of these reasons, quality web content should be a priority for any higher ed marketing team.
This is the case in politics, but it’s also true in highereducation. Shifts in demography, the economy and cultural values have far greater influence than the stories that dot the higher ed press. What were the most important events in highereducation in 2022? How about the defunding of highereducation?
As we look to the future of highereducation, blended learning might be the model students need as they navigate an ever-changing and ever-challenging world. But, what does the strategic combination of online and in-person instruction really look like in highereducation? 2019; Vallée et al.,
Yesterday’s balanced article (‘ Tenure or Bust ‘) by Colleen Flaherty , in Inside Higher Ed , is but the latest of a series of nuanced pieces Ms. Flaherty has produced this year about the unfolding of highereducation debates in this Midwest U.S. state of 5.75 million people. more broadly? Kris Olds.
In advance of Kortext Live , we spoke to Andrew Bates (Chief Product Officer at Kortext) about the use of artificial intelligence (AI) in highereducation, and how it can enhance the student learning experience. We take AI tools for granted every day – from search engines to digital voice assistants to facial recognition on our phones.
To the contrary, the Committee were unequivocal that “the current model for funding highereducation is unsustainable”. In a recent piece on this site , Dr Mark Corver presented an alternative model for funding highereducation. This sort of thinking is vital for the future sustainability of the highereducation sector.
A brand-new video series that highlights the diverse experiences of Black boys and men in the science, technology, engineering and mathematic (STEM) fields, has launched under the direction of a prominent researcher at the University of Wisconsin-Madison. Dr. Brian A. Dr. Brian A.
If you want to know more about the impact of AI on highereducation, Kortext Live , a free in-person event at Imperial College London, is taking place on 25 April 2023. Does that mean AI is a negative development for highereducation? What is artificial intelligence? Is AI bad for learning? Not from Kortext’s perspective.
Crumpton-Young has had a long and storied highereducation career. She was the first African American woman to earn a doctorate from the Texas A&M University College of Engineering and is among the first African American women to become a full professor of engineering.
Strategies for Each Stage of the Enrollment Journey Highereducation institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the HigherEducation Marketing Journal.
Instead of or in addition to minors, highereducation stakeholders may want to consider partnering with employers—both public and private—to create pathways toward certifications specifically designed to help students enter the workforce with higher-paying jobs. Yes In-Article Careers: 6
Although I read numerous articles and watched hours of YouTube videos, I was still confused as to how generative AI worked. I enjoyed the course and found the lesson on prompt engineering to be the most intriguing. Prompt engineering is strategizing your generative AI input to obtain your desired output.
Inbound Strategies for HigherEducation in the Face of Yahoo and Google Mail Updates In the always-evolving digital landscape, schools reaching out to potential students will face fresh challenges with upcoming changes in popular email platforms like Yahoo and Google Mail.
One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Optimize Your Website for Search Engines If your website isnt optimized for search engines, youre missing a significant number of potential campers. Contact HEM today!
Boost Your Enrollment Cycle With These Higher Ed SEO Strategies Billions of queries occur daily through global search engines on desktop, mobile, and voice devices. For this student, you can craft a post about stress management for engineering students.
6 HigherEducation SEO Strategies for 2022. Boost Your Enrollment Cycle With These SEO Strategies for HigherEducation . Billions of searches occur daily across global search engines through desktop, mobile, and voice search devices.
Inside Higher Ed recently asked Ives and Seymour about why analyzing return on investment is uncomfortable for many in highereducation, the gap between students’ and college leaders’ understanding of return on investment, and how ed-tech companies are bringing the notion of return on investment into focus for college leaders.
Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.
Quality SEO Must Go Deeper Than Keyword Rankings Think of a piece of content you’ve engaged with lately, whether it’s a book, movie, or news article. That way, whenever they think of highereducation, they think of you. Empathy in SEO Content Writing Today’s search engines are smart.
In doing so, Israel’s highereducation system joined the unprecedented stand confronting the threats to the foundations of our nation’s democracy—and many might say that, in light of the government delaying its judicial overhaul legislation , our actions actually worked. Yes In-Article Careers: 3
Image: More than one million secondary and postsecondary credentials are offered across the country, according to a new report released today by Credential Engine, a nonprofit dedicated to charting the credentialing landscape. “The diversity of the marketplace is both a good thing and a challenge. Is this Career Advice newsletter?:
Lang wrote many articles in The Chronicle of HigherEducation on how to sustain the attention of students for a longer time. Naga Vishnu Vardhan, PhD, is a professor of electronics and communication engineering at BVRIT HYDERABAD College of Engineering for Women. References: Lang, James J.
million freshmen who enrolled in 2019, “this is a very promising sign for highereducation,” said Doug Shapiro, the research center’s executive director. Still, it’s not entirely clear why students are returning to highereducation now—or whether the trend is likely to continue into this fall.
Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. Knowing how to leverage the search engine for schools through optimization is also key in 2023.
Stuart Anderson makes a compelling argument in this Forbes article, proposing changes to US immigration policies that could generate billions of dollars to boost our economy. Our nation would do well to ensure those educated by our institutions can stay and contribute their knowledge and skills to our economy. Learn more.
A well-crafted SEO strategy that includes on-page SEO techniques can significantly boost the visibility of your school’s web content, allowing you to be seen by your target audience on the search engine results page. This, in turn, can help you connect with prospects who your content may further draw in.
The graduate school has offered two-year master’s degrees through CMU’s renowned college of engineering since 2011. million investment in the institution, and in highereducation development across Africa. As of now there are seven universities participating in the program; CMU hopes to grow that to 10.
To solve this, Eidos works to connect stakeholders across all areas of health care delivery, from inside and outside highereducation. Leaders at Eidos have also assisted Julia Votto, a graduate student in UPenn’s School of Engineering and Applied Science, with a thesis project aimed at finding solutions to LGBTQ+ health disparities.
million through the Driving Change initiative , a project that supports building more inclusive learning environments in the subjects of science, technology, engineering, and mathematics (STEM) in highereducation. This article was published in our January/February 2023 issue. Six universities will each receive $2.5
The University of Wyoming (UW) and five community colleges in the state are building a faculty network to share best practices and make science, technology, engineering, and mathematics (STEM) education more inclusive. This article was published in our March 2023 issue.
Creating equity in the classroom requires that educators anticipate individual student needs, consider the delivery and presentation of their content, assign coursework that has real-world meaning, and prioritize skills development — efforts that result in greater student success, according to experts and research.
by Oudai Tazan HE and inequality The debate over whether highereducation (HE) serves as a vehicle for social mobility that nurtures meritocracy or as a mechanism for social reproduction that reinforces and exacerbates inequalities in society has persisted for some time. link] [link]
Reading Time: 10 minutes Competition can get tough as more schools embrace SEO, making it increasingly difficult for your school to stand out in the search engine results page (SERP). Various SEO strategies for highereducation can help boost your search ranking, but long-form content holds notable promise.
Reading Time: 11 minutes What search engine does China use ? As an educational institution trying to reach the Chinese market, the answer to this question is vital to your marketing strategy. In the realm of search engines, Baidu reigns supreme in China, commanding over 70% of the market share. Having a Chinese domain (.cn)
Image: A new National Academies of Sciences, Engineering and Medicine report notes some improvement in minority representation in highereducation related to science, technology, engineering, math and medicine (STEMM)—but not enough to match those groups’ share in the overall population.
As a first year Academic Librarian, I have become immersed in a project at Cal State University, Northridge (CSUN) with Lisa Cheby, the Education Librarian, Yi Ding, the Online Instruction Coordinator & Director of Affordable Learning Solutions, and Christina Mayberry, the Science & Engineering Librarian.
SEO is all about boosting your school’s awareness and online search visibility—two things that are essential as parents turn to online search engines for information about prospective schools. Behind the Scenes of a Search Engine Query in SEO for Private Schools . Every search engine query begins with a keyword.
Reading Time: 11 minutes Search engine optimization (SEO) has become an indispensable tool for universities and colleges looking to enhance their online presence and attract prospective students. What is SEO in education? This approach boosts SEO by demonstrating to search engines the breadth and depth of content on specific subjects.
The criteria, which were expected to be finalized later this month following consultation, clarify the rules for international universities setting up Indian campuses, a shift first announced in the 2020 National Education Policy (NEP). They come amid soaring demand for highereducation in the world’s fastest growing major economy.
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