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Better Conversations and Faster Decisions: Understanding Buyer Psychology

HEMJ (Higher Ed Marketing Journal)

But tradition shouldn’t lead to stagnation — especially as the value of higher education is increasingly scrutinized and online search engines offer more insight into competitive programs than ever before. Prospective students now approach higher education opportunities with the savvy and skepticism of seasoned buyers.

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Improving Higher Education Governance: The Changing Face of Higher Ed Part 3

The Change Leader, Inc.

Part 3: Improving Higher Education Governance Improve your Higher Education Governance to lift your university or college up to higher levels of success. Higher education continues to be in the hot seat. New regulations are creating new opportunities.

university leaders

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Addressing the Changing Perceptions of Higher Education: The Challenges in Public Perception and Exploring Solutions to Ensure Sustainability

The Change Leader, Inc.

Higher education has long been regarded as a pathway to success and the “middle class,” promising personal and professional growth opportunities. Clark Kerr’s California Experiment exacerbated this in the 1960s, transforming higher education in California and the United States.

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Critical Role of Classified Professionals with Amparo Medina

Continuous Learning Institute

Another one is program review systems. We do program reviews on the operational side. About Amparo Medina Amparo has been in higher education and Classified Senate since 2015 when she started her career at Oxnard College. It's identifying how can classified be involved in the decision making process.".

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Social Media Listening Tips to Guide Your School Towards Success

HEM (Higher Education Marketing)

Reading Time: 9 minutes As social media evolves, how students, parents, and the community communicate and share feedback about educational experiences is also changing. This year, for example, we will see a growing reliance on social media platforms for customer service and as valuable sources for school and program reviews.

Schooling 105
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Acting in the Best Interest of the Institution

UIA (University Innovation Alliance)

Hard Times in Higher Education We sometimes ask our guests about the hardest leadership challenge of their career and President Welch related this painful story: “In 2019, I got a call from the governor's office that Henderson State was facing serious financial challenges, and could the system step in an informal role?

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4 reasons your team won’t use data—even if they want to

EAB

This is especially common in higher education, where many consumers’ jobs involve questioning assumptions. Keep the conversation going This article covered some of the most frequent reasons teams don’t use data, but we know that there are many, many more. This leads to skepticism of the end results. Here’s what we learned.