HEM (Higher Education Marketing)

OCTOBER 30, 2024

Idea 4: Search Engine Marketing (SEM) with a Focus on Long-Tail Keywords Search engine marketing (SEM) is another essential strategy when advertising for schools. Example: In the metadata of Randolph-Macon Academy’s blog, the title and meta description have been optimized using the long-tail keyword ‘military boarding school’.

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Schooling Engineering Liberal Arts Organization 105

HEM (Higher Education Marketing)

JANUARY 8, 2025

As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. Navigating Changing Search Landscapes The rise of AI-powered search engines like Google Gemini and ChatGPT is reshaping how users seek information.

Education 105

Education Technology Schooling Engineering 105

Liaison International

JANUARY 31, 2025

AI not only enhances how a college oruniversity understands prospective students but also how it interacts with them at every stage of the enrollment journey. Enhancing the Student Journey with AI AI in the Exploration Phase Most prospective students begin their college search online, making search engines a critical touchpoint.

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Recruitment Humanities Technology Engineering 71

HEM (Higher Education Marketing)

APRIL 9, 2025

User-generated content refers to any content, such as testimonials, social media posts, blogs, and videos, created by students , alumni, faculty, or other stakeholders rather than your institution itself. Content created by students, such as Instagram stories, TikTok videos, or blog posts, generates far higher engagement than traditional ads.

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Education Arts And Sciences Schooling Humanities 64

HEPI

MARCH 6, 2025

TASO is partnering with The Policy Institute at King’s College London and Exogeneity to support a new initiative to scale behavioural insights , building on a previous study to turn evidence into action. For example, say we trial an intervention with Engineering students before rolling it out across the institution.

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Engineering Higher Education Academia Guidance 73

HEM (Higher Education Marketing)

MAY 22, 2024

Reading Time: 11 minutes Search engine optimization (SEO) has become an indispensable tool for universities and colleges looking to enhance their online presence and attract prospective students. Why is SEO important for colleges? What is SEO in education? Let’s dive in! Explore our tailored digital marketing services here !

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Engineering University College Arts And Sciences 95

HEPI

FEBRUARY 12, 2025

Today on the HEPI blog, you can read about how University Alliance members are using healthcare degree apprenticeships to address workforce shortages: click here to read. Get our updates via email Enter your email address to subscribe to this blog and receive notifications of new posts by email. It’s National Apprenticeship Week.

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Higher Education Education Engineering Empower 62

Coursera blog

JANUARY 8, 2025

Individual learners on Coursera focused on foundational skills and conceptual topics, such as prompt engineering , trustworthy AI practices , and strategic decision-making around AI. million AI enrollments on the platform in 2024, over 3.2 India and the United States led enrollment numbers.

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HEPI

JANUARY 27, 2025

This blog is by Jo Johnson, Executive Chairman of FutureLearn, a Member of the Council of the Dyson Institute of Engineering and Technology and a Visiting Professor of Kings College London. He served as Universities and Science Minister under David Cameron, Theresa May and Boris Johnson.

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Engineering Students Higher Education Technology 70

HEM (Higher Education Marketing)

AUGUST 17, 2022

Reading Time: 8 minutes Despite being popular for years, blogs continue to dominate as a powerful method of attracting and engaging prospective students. By choosing the right blog topics for education , your school can create content that captivates prospects and encourages them to explore what more your school has to offer. .

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Education Schooling Engineering Scholarship 52

Coursera blog

JANUARY 25, 2023

When he decided to enroll in the Strategic Leadership and Management Specialization from Gies College of Business at the University of Illinois Urbana-Champaign (UIUC), he set himself on a path towards acceptance into the Master of Business Administration (iMBA) program. The first degree I ever earned is in civil engineering.

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College Leadership Degree Organization 105

HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

In a 2024 Lumina Foundation/Gallup survey on the state of higher education, prospective adult students cited cost, work conflicts, emotional stress, and lack of remote learning opportunities as their top barriers to enrolling in a college program. Tactics include career-focused blog articles, informational webinars, and customized emails.

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Students Higher Education Degree Schooling 59

Creatrix Campus

MAY 22, 2023

Advancing Engineering excellence in Ireland: The role of Engineers Ireland (EI) editor Mon, 05/22/2023 - 06:36 Engineering is a vital industry in Ireland, contributing significantly to the country's economic growth and development. Engineers Ireland plays a crucial role in promoting engineering excellence in Ireland.

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Engineering Professional Development Organization Achievement 52

Coursera blog

SEPTEMBER 6, 2024

In the online Master of Science in Information Systems (MSIS) program from Northeastern, Daiyin is developing the job-ready skills she needs for a career as a software engineer. Through Northeastern University’s College of Engineering, ranked No. I am passionate about high-tech fields and find them incredibly cool.

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Engineering Degree Achievement Organization 52

Inside Higher Ed

JANUARY 9, 2023

Blog: Higher Ed Gamma I live my life according to a series of mantras. The first, which initially arose in Italy and elsewhere on the European continent a millennium ago, offered professional training in law, medicine, and the church and later in such fields as architecture, business, engineering, and the sciences. Priorities conflict.

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Today's Learner

JANUARY 7, 2025

However, we need to stop using it like we would Google or other traditional search engines. Why prompt engineering matters Generative AI tools rely on user-provided input to generate meaningful output. Prompt engineering, the skill of designing inputs for AI, has quickly become essential for navigating our AI-enhanced world.

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HEM (Higher Education Marketing)

DECEMBER 13, 2023

A well-crafted SEO strategy that includes on-page SEO techniques can significantly boost the visibility of your school’s web content, allowing you to be seen by your target audience on the search engine results page. This, in turn, can help you connect with prospects who your content may further draw in.

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Engineering Schooling Higher Education Education 105

Inside Higher Ed

NOVEMBER 29, 2022

Blog: Higher Ed Gamma. Brian Rosenberg, president emeritus of Macalester College and a visiting professor in the Harvard Graduate School of Education, has written the best article that I’ve read on the recent decision by leading law schools to boycott the US News ratings. College ratings take various forms.

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College Law School Engineering Faculty 104

HEM (Higher Education Marketing)

MARCH 5, 2025

The search engine as you know it is changing and adapting to these changes, with old methods and processes giving way to newer, more effective ones. While traditional Search Engine Optimization (SEO) remains essential, Generative Engine Optimization (GEO) is emerging as a complementary strategy for AI-driven search experiences.

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Engineering Education Model Organization 60

Liaison International

JANUARY 2, 2025

Liaisons tools empower colleges to use predictive analytics, real-time engagement, and tailored outreach to attract and retain students who are well-suited to their programs. Colleges and universities must instead adopt data-informed, personalized strategies that focus on quality over quantity.

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HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.

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Schooling Engineering Higher Education Recruitment 98

Coursera blog

SEPTEMBER 17, 2024

We are honored to welcome prestigious universities such as Saïd Business School – University of Oxford , Dubai College of Tourism , IMD Business School , and Real Madrid Graduate School Universidad Europea , along with industry leaders like Airbus Beyond , Amazon , Johns Hopkins Medicine , Liberty Mutual , and Xbox to our partner community.

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Degree Computer Science Engineering Empower 116

Coursera blog

JULY 16, 2024

Hubert Abiera is currently pursuing his Master of Engineering in Engineering Management from the University of Colorado Boulder on Coursera. The post Leadership for engineers: How one manager is investing in himself and his team appeared first on Coursera Blog. Next time, we’ll return to a skills-centric topic.

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Engineering Leadership Degree Policy 52

Coursera blog

FEBRUARY 28, 2025

Most recently, he completed the Master of Computer Science in Data Science (MCS-DS) online from the Grainger College of Engineering and is now doubling down on his studies in pursuit of the Master of Science in Technology Management (MSTM) from Gies College of Business on campus.

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Computer Science Degree University Leadership 52

HEM (Higher Education Marketing)

MAY 10, 2023

Reading Time: 10 minutes Like search engine algorithms, SEO trends are constantly changing. This pushes schools to apply SEO best practices to cultivate a competitive edge and improve their organic performance on search engines. High-fidelity content can also help you accomplish this goal.

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Inside Higher Ed

JANUARY 8, 2023

Blog: Learning Innovation In a recent Bloomberg column, Tyler Cowen offers his diagnosis of what ails higher education. As important discoveries in CS or engineering are likely to come from companies rather than universities, higher education may be in danger of losing its recognized role as the engine of knowledge creation.

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Liaison International

NOVEMBER 14, 2024

This blog will provide a comprehensive guide to embracing a new vision of strategic enrollment management by exploring key strategies for identifying the right students at the right time and with the right message. For instance, sending a student interested in engineering a general overview of all programs will likely result in disengagement.

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Model Recruitment Retention Institution 88

HEM (Higher Education Marketing)

APRIL 17, 2024

Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. Search Engine Optimization remains a critical component of effective educational marketing, aiming to optimize a website for higher rankings in search engine results. Get in touch with us to learn more about our services.

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HEPI

MARCH 30, 2025

For example, an undergraduate degree course in Occupational Therapy must meet the requirements of the OfS, the Health and Care Professions Council (HCPC) and the Royal College of Occupational Therapists (RCOT). Get our updates via email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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Higher Education Degree Engineering Education 65

HEM (Higher Education Marketing)

MARCH 8, 2023

Reading Time: 10 minutes Competition can get tough as more schools embrace SEO, making it increasingly difficult for your school to stand out in the search engine results page (SERP). Schools wondering how to improve website SEO can use long-form content to better connect with their prospects and rise in search engine results.

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Schooling Engineering Organization Higher Education 97

Coursera blog

AUGUST 29, 2023

This online degree from UC Berkeley’s College of Engineering will upskill engineers and expand access to world-class education. Working professionals need a flexible, industry-responsive program that reflects the interdisciplinary nature of modern engineering. engineering jobs* that require or prefer a master’s degree.

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Engineering Degree Deans Professional Development 52

Helix Education

APRIL 27, 2025

Discovering what truly works (together) Through survey responses, we found some powerful strategies that are working for colleges right now. Search engine optimization (SEO) stood out as a leading strategy with 75% of institutions pursuing this and 100% of institutions rating it as effective. SEO is not a one-and-done process!

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Recruitment Engineering Institution Environment 52

WCET Frontiers

APRIL 24, 2025

The first four winners of the WOW Awards were: Colorado Community Colleges Online for its Online E-learning Quality Assurance Manual, a comprehensive guide for developing and evaluating courses, programs, and faculty training to ensure continuous improvement in distance education.

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Technology Community College History Engineering 52

Liaison International

JANUARY 30, 2024

The Challenge for Higher Education Institutions For universities and colleges relying on outbound marketing strategies, the upcoming changes may result in their emails facing increased scrutiny or even being filtered out. Quality links from reputable sources signal to search engines that the content is trustworthy and valuable.

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Engineering Higher Education Organization Institution 104

HEPI

FEBRUARY 10, 2025

Expert commentators grappling with some of the current challenges for American universities and colleges offer a hypothesis, positing that losing the diversity of mission and distinctiveness, objectives and audiences has been key to its diminishing public support.

Higher Education 65

Higher Education Arts And Sciences Education Technology 65

HEPI

APRIL 1, 2024

This HEPI blog was kindly authored by Tim Blackman, Vice Chancellor of the Open University. More recently, however, the target has been heavily criticised, including Rishi Sunak calling it a ‘false dream’ for young school and college leavers when too many degree courses did not lead to decently paid graduate careers.

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Higher Education Achievement Degree Educational Systems 138

HEM (Higher Education Marketing)

JULY 31, 2024

Implementing effective search engine optimization (SEO) strategies ensures that the website ranks well on search engines, making it easier for interested families to find the school. This can include blog posts about educational trends, school events, student success stories, and guides for parents on choosing the right school.

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Schooling Education Engineering Achievement 105