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Engineering is a UK powerhouse sector, growing in all UK regions and impacting all economic sectors. Engineers design, build and maintain the infrastructure, products and services that our economy and society depend on, provide life-saving medical devices, and are the drivers in our transition to a more sustainable world.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. If youre new to educational marketing or administration, you may benefit from a working definition of the topic were exploring. What is education marketing? Lets explore! Struggling with enrollment? Contact HEM today!
Professor Elena Rodriguez-Falcon FREng PFHEA is the Provost and Chief Academic Officer of international education provider Study Group. I’ve also received awards for my work on education innovation, as an advocate for women in STEM and as a proudly LGBTQ+ leader in education. I’ve travelled a long way.
After all, they might argue, businesses dont exist to do the governments job of workforce planning or social engineering. At over 45%, the drop-out rates from apprenticeships are at a level that would make higher education blush and the system is beset by widespread and deep-rooted quality issues.
The higher education sector places the highest importance on creating, collecting, and applying knowledge. The advent of search engines has made acquiring knowledge more accessible, while generative AI has automated the communication of knowledge. When and why can something be considered the truth? appeared first on HEPI.
One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.
Professor Lisa-Dionne Morris is Professor of Public & Industry Understanding of Capability Driven Design in the School of Mechanical Engineering, and the Engagement Champion for the EPSRC EDI Hub+, at the University of Leeds. In the US, Black women account for just 2% of science and engineering roles.
Reading Time: 2 minutes The new first edition of Discovering Engineering Design in the 21st Century: An Activities-Based Approach is a practical and applied introduction to the engineering needs of todays world. The author focuses on applying engineering principles to real-world design and problem analysis.
John Murphy and Felix Hong have traversed unique yet parallel journeys, from serving their country to pursuing advanced degrees through Dartmouths online Master of Engineering in Computer Engineering (MEng). I needed more formal education, John said. For John, the online format was non-negotiable. The flexibility was critical.
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By Darryll Bravenboer, Director of Apprenticeships and Professor of Higher Education and Skills, Middlesex University. Several UA members* have formed the Health Education Consortium to coordinate and expand healthcare degree apprenticeships to meet the NHS Long Term Workforce Plan goals.
of Iowa research engineer, and two Iowa state senators, Dan Zumbach (left) and Tom Shipley (right) A recent saga illustrates how tough the climate for environmental researchers can be in a state dominated by the agriculture industry.
This HEPI blog was kindly authored by colleagues at the German Embassy in London and the German Academic Exchange Service (DAAD). The case for German is even stronger, as it is the most sought-after foreign language among UK employers and a key language in fields such as science, engineering, finance, and international relations.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
As a marketing agency with over 15 years of experience in educational marketing, we at HEM understand that school administrators and marketers face unique challenges when promoting their institutions. What is the role of advertisement in education? Reading Time: 10 minutes Do you need more school advertising ideas?
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More than eleven years later, we revisit his lecture to consider what lessons it holds for today’s higher education sector. John Denham, March 2025 RSA Lecture The Cost of Higher Education Good evening. But if I dont challenge at least some current assumptions about how we fund and deliver higher education I shall have failed.
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At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.
John List To tackle inequality in higher education, we need scalable interventions. Interventions in higher education are frequently designed at either the module or school level, with the intention to eventually scale up. For example, say we trial an intervention with Engineering students before rolling it out across the institution.
Last Thursday 6 th March, TASO shared its report on Pathways into and through higher education for young people with experience of childrens social care. What do the data say about their experiences in higher education? The post How do care-experienced students view their time in higher education? appeared first on HEPI.
Search Engine Optimization remains critical for reaching potential students, faculty, and researchers. This comprehensive guide delves into the most effective university SEO strategies, exploring the nuances of effective educational marketing in the digital landscape. Get in touch with us to learn more about our services.
As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. Jess Lanning began her career in higher education at a private university where she served as director of enrollment marketing on a record enrollment team.
Below, as the government considers higher education reform, Dr Brooke Storer-Church and Dr Kate Wicklow make the case for specialist higher education institutions and warn against the dangers of homogenisation. ’ In November, the Secretary of State wrote to the higher education sector outlining five areas for reform.
This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Struggling with enrollment? This helps engage prospective attendees and parents.
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This HEPI blog was kindly authored by Simona Bizzozero, Chair, QS Reimagine Education Awards & Conference. The rapid advancement of generative AI is reshaping higher education, offering immense potential while also presenting complex challenges. This shift reflects the rising appeal of AI-related fields.
With the growing complexity of search engine algorithms and the introduction of features like rich results and AI-driven content, it can be challenging for institutions to keep up. To stay competitive during these developments, educational institutions must evolve how they create and share content online.
Finally, IBM is supporting learners career growth by launching a new entry-level Generative AI Engineering Professional Certificate and updating its advanced engineering certificate to help established engineers enhance GenAI skills. IBM IBM Generative AI Engineering Professional Certificate Updated! Enroll here!
January 27, 2025 It has been two years since I last wrote a blog post for the Edu Alliance Journal. At 74, I still have ideas to share and contributions to make in the field of higher education. It taught me adaptability and the goodness in people, which led me to the field I lovehigher education. Hoke has a B.A.
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This blog was kindly authored for HEPI by Annabelle Earps , Digital PR Manager at The Workplace Depot. This raises an important question: should higher education courses in marketing and PR adapt to this digital era to better prepare students for the specific demands of this industry?
University Alliance, and I suspect most of the higher education sector, has some sympathy with the PM on this at least when it comes to higher education regulation. We need to be clear here that regulating higher education is important. We have nothing resembling the Office for Students.
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Reading Time: 8 minutes With students’ increasing reliance on digital platforms for information and decision-making, it is no surprise that search engine optimization (SEO) has become one of the most critical aspects of education marketing today. But you might wonder, “ What is SEO in education? ” Get in touch with us today.
Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. Search Engine Optimization (SEO) refers to optimizing your website to improve its visibility on search engine results pages (SERPs). However, simply having a website is no longer enough.
This HEPI blog was kindly authored by Ruth Arnold , Director of External Affairs at Study Group. For higher education, a political affairs reset began long before the polls concluded. The test for education will be does it redress imbalances and challenge injustice or does it embed it? And so it is decided. That’s revealing.
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