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Artificial intelligence (AI) is rapidly becoming an integral part of decision-making processes across various sectors, including higher education. While some fear that AI might replace human judgment, the reality is that AI serves as a powerful tool to enhance human expertise.
Generative AI is revolutionising industries, with education at the forefront of this transformation. Given that universities are not only institutions of learning and development but also the cornerstone of a nations competitive advantage, the impact of AI on education attracts significant attention.
As higher education institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever. However, the key lies in leveraging AI to augment human effort, not replace it. Over-reliance on AI-generated text can harm visibility and credibility.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
The higher education sector places the highest importance on creating, collecting, and applying knowledge. It was suggested that these are distinctly human skills: relationship building, in-person communication, and leadership. We spent much of the evening discussing a potential pivot for teaching and learning in the sector.
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. For a deeper dive into this, you can explore D2Ls full blog. It is now used more and more in universities but educators concerns about the potential for cheating remain.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. In this blog, well explore the enrollment-boosting potential of student ambassadors and UGC for education marketing, the benefits they offer, and actionable steps to integrate them into your strategy. Lets get started!
One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.
This blog has been kindly written fro HEPI by Professor Marion Thain, Executive Dean of the Faculty of Arts and Humanities and Professor of Culture and Technology at King’s College London. However that doesn’t mean humanities disciplines don’t have to change.
If you joined us at this years WCET virtual summit, The Elements of Humanizing EdTech in Higher Education thank you. We appreciate the chance to learn and discuss the essential elements of digital education today with you all. We dove deep into what it means to bring the human element back into digital learning.
This blog post was written based on a conversation between Lee Maxey and Jim Fong, Chief Research Officer at UPCEA. The Power of Data in Shaping Higher Education As Chief Research Officer, Jim Fong evaluates vast amounts of data and research pertaining to higher education. Watch the full conversation here.
by Amir Shahsavari and Mohammad Eslahi This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) Dynamics of Imbalanced Higher Education Development: Analysing Factors and Policy Implications in Policy Reviews in Higher Education.
by Lei Fang and Xue Zhou This blog is based on our recent publication: Zhou, X, Fang, L, & Rajaram, K (2025) Exploring the digital divide among students of diverse demographic backgrounds: a survey of UK undergraduates Journal of Applied Learning and Teaching , 8(1).
This HEPI blog was kindly authored by Angeliki Lymberopoulou , Senior Lecturer in Art History and Employability lead for the School of Arts and Humanities at the Open University , and Richard Marsden, Senior Lecturer in History and formerly Director of Teaching for the School of Arts and Humanities at the Open University.
Reading Time: 3 minutes The rapid advancements in generative artificial intelligence (GenAI) are reshaping education, offering innovative tools for content creation, adaptive learning, and instructional strategies. Responsible use, complemented by human oversight, is essential to maintaining educational integrity.
Abigail Hamer is Legal Principal at the Equality and Human Rights Commission. The Equality and Human Rights Commission is the regulator for equality and human rights issues. However, we were concerned that there was confusion about how those duties are interpreted in the higher education sector.
In addition to his work as a theorist, the Computer Science Division chair has also launched accessible, international coding programs and advocated for high quality public STEM education in California. The post Jelani Nelson uses computer science tools to replicate human thought appeared first on Berkeley News.
The business model of English higher education is broken. We are not sure that this simple fact is sufficiently understood by all stakeholders in higher education. The net effect was that within a few years, the actual cost of university education outstripped the fees. All higher education stakeholders were complicit in this.
As AI reshapes simulation-based medical education, LSE HE Blog Fellow, Amy Paterson , shares a range of SBME resources for healthcare professionals Simulation-based medical education (SBME) is a practice-oriented approach to clinical teaching and assessment that uses immersive scenarios to improve technical and decision-making skills.
Climate hypocrisy in Higher Education The climate crisis and global attempts at strengthening the sustainable and low-carbon transition is arguably the most critical issue we face and there is clear evidence to show strong Higher Education (HE) support for this twin approach.
There is a long history of people getting their predictions about the future of technology, including the future of technology in education, wrong. Just ten years ago, in the words of Wired magazine, Sebastian Thrun declared that ‘ In 50 years … there will be only ten institutions in the world delivering higher education ’.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Contact HEM today!
Lawrie Phipps’ talk at our CSET event at UAL focused on the complexities and challenges faced by tutors/lecturers and students and the need for empathy and equity when using technology in education. He began by unpicking the question about the pressing issues in digital education, emphasising the importance of context.
This blog post was written based on a conversation between Lee Maxey and Paul LeBlanc , author of Students First: Equity, Access, and Opportunity in Higher Education. The Power of Connection in Education At the heart of putting students first is the belief that students need to feel seen, understood, and supported in a meaningful way.
How AI can help AI has proven an effective time-saving tool for content creators, but its primary usefulness is for ideation and outlining, especially when it comes to blogs. Using AI as a replacement for writers will likely result in bland, generic content that lacks a needed human touch. Let’s find out.
This HEPI blog was kindly authored by Professor Andy Salmon – Pro-Vice Chancellor External, Bath Spa University ‘The imagination loses vitality as it ceases to adhere to what is real.’ Throughout the education system we have an all-time record of 800,000 NEETs; the same number of people as those who graduate every year in the UK.
This HEPI blog was kindly authored by Professor Yike Guo. AI is not a mere accessory to the academic toolkit; it represents a fundamental transformation of the educational paradigm. Too much of our current higher education system is still predicated on memorisation, a relic of a pre-digital era.
At Higher Education Marketing, weve spent years refining our approach to online student recruitment, and were excited to share ten proven strategies that can take your recruitment efforts from awareness to enrollment this year. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines.
Professor Becky Huxley-Binns , Pro-Vice-Chancellor Education ( LinkedIn ), Professor Graham Scott , Associate Pro-Vice Chancellor (Learning & Teaching), and Mike Ewen , Head of the Teaching Excellence Academy ( LinkedIn ), at the University of Hull. Competence-based higher education responds to many global needs.
Blog: Higher Ed Gamma The December 2022 issue of Jacobin , which bills itself as “a leading voice of the American left, offering socialist perspectives on politics, economics and culture,” contains a provocative article entitled “I Love Higher Education. It Isn’t Loving Me Back.” In New York City?
This blog post is the first in a series about AI and its impact on higher education. For future posts, I’ll speak with higher education leaders, corporate executives, and marketing professionals to get their expert insights and predictions. A few of my most interesting observations have occurred in my personal life.
It connects us on a human level, fosters empathy, and confronts biases. According to Deloittes Global Human Capital Trends, organisations with inclusive cultures achieve 2.3 But beyond numbers lies the human impact. These systemic inequities are reflected starkly in higher education.
I hope this is the only reason why, when asked to write a higher education policy speech in the style of Nick Hillman, ChatGPTs answer is so banal and vacuous…) People are, Warner says, attracted to AI because theyve not previously been given the chance to explore and play within the world of writing. Writing is meant to be read.
Youre not supposed to have heroes at 40, or at least not admit to as much in the august pages of the HEPI blog. The first James (Jimmy) Anderson, Englands greatest living sportsperson – isnt relevant for the blog (although surely he deserves recognition from our great universities in the North West?). But heres my confession.
However, this new technology poses a new set of challenges that is important for education marketers to consider. The problems include unreliable outcomes, difficulty integrating AI tools, lack of data quality and quantity, and human creativity and depth. databases, updated internet archives, etc.). Source: ChatGPT 2.
The connection between faculty concerns about students using these AI tools to cheat and the content of “Digital Nexus in Higher Education” is rooted in how educational technology is changing and its effect on academic honesty and integrity. What AI is not Artificial Intelligence is not a human person.
Enhancing the Classroom Experience It seems like virtually everyone in education is talking about “ChatGPT.” But when asked if “AI tools should be prohibited in educational settings,” 38% of respondents disagreed, and only 27% agreed. Blog posted by Dr. Steven Mintz, The Ethics Sage, on March 23, 2023.
I recently read an instructive piece on the Educate Wiser website. When asked whether “AI tools should be prohibited in educational settings, 38% of respondents disagreed, and 27% agreed. Forty percent say that its use defeats the purpose of education. Blog posted by Dr. Steven Mintz on August 2, 2023.
This blog was kindly authored by Annamaria Carusi , Director at Interchange Research. This is a much-needed part of higher education strategy, especially given Labours framing of its policies in terms of missions. Annamaria recently joined a HEPI/Taylor & Francis roundtable to discuss advancing translational research.
Ronald Barnett is( www.ronaldbarnett.co.uk ), Emeritus Professor of Higher Education at the Institute of Education and President of the Philosophy and Theory of Higher Education Society. Chris Husbands latest HEPI blog is fine so far as it goes but, I suggest, it goes neither wide enough nor deep enough.
Today on the HEPI website, Annamaria Carusi challenges the common assumption that translational research is only relevant to STEM fields, making the case for a broader, more integrated approach that fully values the contributions of the arts and humanities. You can read that piece here.
This blog was kindly authored for HEPI by Laura Brammar , Deputy Head of the University of London Careers Service and Victoria Wade , Director of the University of London Career Service. Higher education institutions need to ask themselves how well they are preparing their students and graduates for the changing nature of work.
The use of ChatGPT by students to deal with course assignments raises ethical questions, many of which were addressed in a blog I wrote last week. Responses of Colleges Some educators, however, see ChatGPT as an opportunity, not a threat. Universities are also aiming to educate students about the new A.I.
We love his warmth, candor, and willingness to put a human face on the challenges of higher education leadership. Leaders Are Human, Too President Sorrell believes that a leader's willingness to show vulnerability can become a strength. It's really important that we just be human." They provide professional development."
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