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Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC).
Are you a scholar interested in drawing attention to important issues in higher education? The LSE HE Blog Fellowship could be for you. Following the success of the inaugural LSE Higher EducationBlog Fellowship programme last year , we are delighted to announce the next round of the fellowship.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC).
The Higher Education Inquirer has been ranked 14th in Feed Spot's 90 best higher educationblogs , just behind a number of larger name brand blogs, including Higher Ed Dive, Diverse: Issues in Higher Education, Inside Higher Education, and Times Higher Education.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that? Lets explore ten of them together!
Generative AI is revolutionising industries, with education at the forefront of this transformation. Given that universities are not only institutions of learning and development but also the cornerstone of a nations competitive advantage, the impact of AI on education attracts significant attention.
In response to recent data showing a worrying financial outlook for higher education institutions, Professor David Maguire, Vice-Chancellor at the University of East Anglia (UEA), and Dr Alex Bols, Chief of Staff at UEA, argue more Government action is needed to make the sector financially sustainable.
Professor Elena Rodriguez-Falcon FREng PFHEA is the Provost and Chief Academic Officer of international education provider Study Group. When I first travelled to the UK from my home in Mexico as a postgraduate international student 27 years ago, my father’s words were ringing in my ears. International students don’t speak English.
Vincenzo Raimo is an independent international higher education consultant and a Visiting Fellow at the University of Reading where he was previously Pro Vice-Chancellor for Global Engagement. In my recent article for The PIE News , I argued that the financial sustainability of international student recruitment deserves much closer scrutiny.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? Contact HEM today!
By Marni Baker Stein, Chief Content Officer, Coursera Today, we are excited to announce AI in Education: Leveraging ChatGPT for Teaching , a new course from Wharton Online designed to help educators understand the fundamentals of GenAI tools like ChatGPT. Design and test AI assignments for students.
Key Takeaways: Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education. Omnichannel outreach, using a mix of email, SMS, print, and digital platforms, enhances visibility and builds trust by meeting students where they are.
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. Technology and automation are reshaping the job market; skills creation is battling to keep up and universities are exploring ways to equip their students for the workplace.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
A Challenge for Educators. The point of this blog is to argue for more character education, and it should start at the youngest age. It might be that sustained character education could reduce instances of wanton bad behavior. At Our educational challenges are also apparent when we look at international scores.
By Martin Blakey, the former Chief Executive of the Leeds-based student housing charity Unipol. So now might be a good time to identify recent trends, cut through some of the developer-led spin that is so prevalent in the student housing world and start considering how future student housing needs may be met.
On the eve of the release of HEPIs Student Generative AI Survey 2025 , HEPI hosted a roundtable dinner with the reports sponsor, Kortext , and invited guests to discuss the following essay question: How will AI change the university experience for the next generation? How explicitly are we talking to students about their skills development?
I may do some consulting after I retire, via Enrollment VP and the companion blog. (I I hope I surprised a few people and confounded a few more, and I hope the data here made a difference in the lives of a few students, parents, or counselors. I guess this means I'll be doing requests, after all.)
By David Lam, Activities Officer at the Students’ Union Bath. As a child, I always envisioned a very traditional educational journey. I think this is the journey most undertake or are pointed towards as we were told that university students almost always earn more than those without one. hours on average.
By Dr Tom Fryer ( @TomFryer4 ) Lecturer in Education at the University of Manchester, Professor Steven Jones ( @StevenJones_MCR ), Professor of Education at the University of Manchester, and Dr Bowen Zhang ( @charlzhang1996 ), Lecturer in Education at Durham University. This blog is based on a paper by Fryer, Jones and Zhang.
by Amir Shahsavari and Mohammad Eslahi This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) Dynamics of Imbalanced Higher Education Development: Analysing Factors and Policy Implications in Policy Reviews in Higher Education.
. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates. Student personas and data analytics enable institutions to craft targeted messaging that resonates with individual student goals.
HEPIs recent report, One Step Beyond , offers an excellent analysis of an important topic how ready are students for higher education? I say it is heartening as, while these areas are all incredibly important, they are not always areas students recognise the importance of while at school. assessed in a similar manner.
Last Thursday 6 th March, TASO shared its report on Pathways into and through higher education for young people with experience of childrens social care. Through the annual Student Academic Experience Survey (SAES), HEPI and Advance HE collect data on the experiences and attitudes of care-experienced students.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Lets get started!
This blog post was written based on a conversation between Lee Maxey and Jim Fong, Chief Research Officer at UPCEA. As Jim Fong, Chief Research Officer of UPCEA, discusses with MindMax’s Lee Maxey, institutions must carefully evaluate demographic shifts, student preferences, and economic trends to stay ahead.
Sometimes, this simply demands that you learn more about the society and culture around you or chalk up different perspectives to the rich experience of a global education. Get our updates via email Enter your email address to subscribe to this blog and receive notifications of new posts by email. This was truly free speech.
Key Takeaways: The pandemic exacerbated staffing challenges in higher education graduate enrollment management, leading to increased demands for flexibility, better pay, and improved work-life balance among staff. As GEM leaders navigate these pressures , finding effective strategies to stabilize and support their teams has become crucial.
by Lei Fang and Xue Zhou This blog is based on our recent publication: Zhou, X, Fang, L, & Rajaram, K (2025) Exploring the digital divide among students of diverse demographic backgrounds: a survey of UK undergraduates Journal of Applied Learning and Teaching , 8(1).
Key Takeaways: Aligning student goals with academic opportunities fosters meaningful engagement, retention, and long-term success at community colleges. Simplifying choices and using accessible language help students define their objectives and select programs that align with their true interests.
This Black feminist framework seeped into the higher education space with the creation of Historically Black Colleges and Universities (HBCUs) and expansion of Black student enrollment (Sturdivant, 2024). This blog post calls Student Affairs professionals to action to value Other Mothers and reflect on their purpose.
That’s exactly what today’s students expect from their college application experience. Gen Z and Gen Alpha students have grown up in a digital world, with all its associated benefits. This is why having a well-designed student portal is more important than ever. Try the HEM Student Portal!
For years, UK universities have relied on international students as a critical revenue stream. Yet, the cost of recruiting these students has skyrocketed raising serious questions about the financial sustainability of the current model. Volume hunters Prioritise enrolments at the expense of net revenue per student.
With the major challenges facing UK higher education at present, it is perhaps hardly surprising that many in the sector are concentrating on the short term. Higher education institutions (HEIs), though, are fundamentally long-term operations which educatestudents and undertake research intended to benefit society for many years to come.
The recent cancel lation of critical grants and contracts at the Institute for Education Sciences (IES) jeopardizes the future of congressionally mandated and statistically robust surveys on postsecondary education experiences and outcomes. Which Students Have the Most Difficulty Paying for College?
Reading Time: 11 minutes With video consumption accounting for n early 83% o f global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook prioritizing video content, video marketing has become indispensable for educational institutions aiming to boost visibility and enrollment.
It wasnt so long ago that universities across the UK were rallying to preserve the graduate visa route, a vital lifeline for international students and higher education. Data from the Office for National Statistics (ONS) underscored this conclusion: 80% of international students leave the UK within five years of arrival.
In a cabinet shuffle, Anders Adlercreutz, of the Swedish People’s Party, was appointed as Finland’s minister of education on July 5 under prime minister and leader of the National Coalition Party, Petteri Orpo. Furthermore, some of Adlercreuz’s five children have also benefitted from AFS programs as exchange students.
This blog post was written based on a conversation between Lee Maxey and Paul LeBlanc , author of Students First: Equity, Access, and Opportunity in Higher Education. But what does it mean for a university to truly put students first? Watch the full conversation here. We even pay the $10,” says Dr. LeBlanc.
By Darryll Bravenboer, Director of Apprenticeships and Professor of Higher Education and Skills, Middlesex University. To achieve this, employers and universities delivering degree apprenticeships need to work together and develop innovative programmes that benefit students, the public sector and ultimately the public.
Reading Time: 8 minutes Are you wondering what sort of systems your school needs to streamline processes, enhance communication, and maximize student success? While both play vital roles in educational institutions, their functions, benefits, and implementation strategies differ significantly. Transform your student portal experience.
The recent cancellation of critical postsecondary studies conducted by the Institute of Education Sciences (IES) will have dire effects on our understanding of the realities of todays college students especially those who are veterans, parents, working, or first-generation. No other sources are as robust in this regard.
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