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Are you a scholar interested in drawing attention to important issues in higher education? The LSE HE Blog Fellowship could be for you. Following the success of the inaugural LSE Higher EducationBlog Fellowship programme last year , we are delighted to announce the next round of the fellowship.
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC).
Reading Time: 11 minutes Authenticity has become a cornerstone of successful education marketing campaigns. Nothing speaks louder to prospective students than real experiences shared by current students. Thats why we recommend the combined use of two powerful tools: student ambassador programs and user-generated content (UGC).
The four Fellows will be drawing attention to important issues in higher education from diverse perspectives through creating and curating content on a theme relating to their expertise and special interests. He will be exploring the internationalisation of higher education in an Asian context.
Reading Time: 14 minutes The rapid growth of the internet and social media have created a thriving online space for prospective students to explore educational offerings. It has also paved the way for a vibrant market that educational institutions can explore to attract students and boost their enrollment numbers.
Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. What is education marketing? Lets explore!
The Higher Education Inquirer has been ranked 14th in Feed Spot's 90 best higher educationblogs , just behind a number of larger name brand blogs, including Higher Ed Dive, Diverse: Issues in Higher Education, Inside Higher Education, and Times Higher Education.
Generative AI is revolutionising industries, with education at the forefront of this transformation. Given that universities are not only institutions of learning and development but also the cornerstone of a nations competitive advantage, the impact of AI on education attracts significant attention.
In response to recent data showing a worrying financial outlook for higher education institutions, Professor David Maguire, Vice-Chancellor at the University of East Anglia (UEA), and Dr Alex Bols, Chief of Staff at UEA, argue more Government action is needed to make the sector financially sustainable.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Why is that? Lets explore ten of them together!
Professor Elena Rodriguez-Falcon FREng PFHEA is the Provost and Chief Academic Officer of international education provider Study Group. When I first travelled to the UK from my home in Mexico as a postgraduate international student 27 years ago, my father’s words were ringing in my ears. International students don’t speak English.
Vincenzo Raimo is an independent international higher education consultant and a Visiting Fellow at the University of Reading where he was previously Pro Vice-Chancellor for Global Engagement. In my recent article for The PIE News , I argued that the financial sustainability of international student recruitment deserves much closer scrutiny.
By Marni Baker Stein, Chief Content Officer, Coursera Today, we are excited to announce AI in Education: Leveraging ChatGPT for Teaching , a new course from Wharton Online designed to help educators understand the fundamentals of GenAI tools like ChatGPT. Design and test AI assignments for students.
These methods allow your institution to showcase real experiences, highlight student voices, and differentiate itself from competitors in an increasingly crowded educational landscape. Our expert digital marketing services can help you attract and enroll more students! Struggling with enrollment? Contact HEM today!
Key Takeaways: Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in higher education. Omnichannel outreach, using a mix of email, SMS, print, and digital platforms, enhances visibility and builds trust by meeting students where they are.
The higher education sector across EMEA has weathered much change in recent times and is still navigating a period of transformation. Technology and automation are reshaping the job market; skills creation is battling to keep up and universities are exploring ways to equip their students for the workplace.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
The APPG for Students has launched the Commission on Students in Higher Education as a means of feeding into the Department for Educations HE Review through a student-centred lens. Alex Stanley is Vice President Higher Education of the National Union of Students (NUS).
Accent Bias in Higher Education UK Higher Education Institutions (HEIs) have a diverse population, encompassing students and staff from numerous linguistic backgrounds. Worryingly, 30% of university students report having their accent mocked at university and 33% are concerned about their accent affecting their future success.
By Martin Blakey, the former Chief Executive of the Leeds-based student housing charity Unipol. So now might be a good time to identify recent trends, cut through some of the developer-led spin that is so prevalent in the student housing world and start considering how future student housing needs may be met.
A Challenge for Educators. The point of this blog is to argue for more character education, and it should start at the youngest age. It might be that sustained character education could reduce instances of wanton bad behavior. At Our educational challenges are also apparent when we look at international scores.
On the eve of the release of HEPIs Student Generative AI Survey 2025 , HEPI hosted a roundtable dinner with the reports sponsor, Kortext , and invited guests to discuss the following essay question: How will AI change the university experience for the next generation? How explicitly are we talking to students about their skills development?
I may do some consulting after I retire, via Enrollment VP and the companion blog. (I I hope I surprised a few people and confounded a few more, and I hope the data here made a difference in the lives of a few students, parents, or counselors. I guess this means I'll be doing requests, after all.)
By David Lam, Activities Officer at the Students’ Union Bath. As a child, I always envisioned a very traditional educational journey. I think this is the journey most undertake or are pointed towards as we were told that university students almost always earn more than those without one. hours on average.
Reading Time: 10 minutes The way higher institutions define and acknowledge student success in higher education today is changing rapidly. Today, diplomas and transcripts are no longer the benchmarks for measuring the success rate of students in their academics. Try the HEM Student Portal! Request a demo today!
By Dr Tom Fryer ( @TomFryer4 ) Lecturer in Education at the University of Manchester, Professor Steven Jones ( @StevenJones_MCR ), Professor of Education at the University of Manchester, and Dr Bowen Zhang ( @charlzhang1996 ), Lecturer in Education at Durham University. This blog is based on a paper by Fryer, Jones and Zhang.
Last Thursday 6 th March, TASO shared its report on Pathways into and through higher education for young people with experience of childrens social care. Through the annual Student Academic Experience Survey (SAES), HEPI and Advance HE collect data on the experiences and attitudes of care-experienced students.
. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates. Student personas and data analytics enable institutions to craft targeted messaging that resonates with individual student goals.
This year, education marketing will continue to evolve rapidly, and staying ahead means adapting to the latest trends, technologies, and audience expectations. As a school marketer or administrator, you have the opportunity to refresh your education marketing plan, making it more dynamic, personalized, and impactful. Lets get started!
This blog post was written based on a conversation between Lee Maxey and Jim Fong, Chief Research Officer at UPCEA. As Jim Fong, Chief Research Officer of UPCEA, discusses with MindMax’s Lee Maxey, institutions must carefully evaluate demographic shifts, student preferences, and economic trends to stay ahead.
Reading Time: 12 minutes The year is 2025, and the influence of a rapidly evolving social media space in shaping education marketing campaigns is as critical as ever. Today’s prospective students spend a lot of time browsing through multiple social media platforms. Contact HEM today!
Key Takeaways: The pandemic exacerbated staffing challenges in higher education graduate enrollment management, leading to increased demands for flexibility, better pay, and improved work-life balance among staff. As GEM leaders navigate these pressures , finding effective strategies to stabilize and support their teams has become crucial.
The blog below has been kindly written for HEPI by Justin Woods , UK Director at ApplyBoard (X: @ApplyBoard ). UK higher education on the cusp of the Spending Review by Nick Hillman. Policy changes in 2024 reshaped the UKs international education landscape, leading to significant shifts in student mobility.
Reading Time: 8 minutes To stand out amidst competition, private schools must ensure their online presence is strong enough to attract prospective students and parents. Keep reading to understand your unique SEO needs as a private educational institution and how to maximize your schools SEO performance. Struggling with enrollment?
The headlines made by the financial uncertainties within the Higher Education sector have been widespread in recent months. It also creates uncertainty for students making decisions on their university choices, in both an emotional and logistical way. This also makes it difficult to advise students on the post-18 plans.
Key Takeaways: Aligning student goals with academic opportunities fosters meaningful engagement, retention, and long-term success at community colleges. Simplifying choices and using accessible language help students define their objectives and select programs that align with their true interests.
With the major challenges facing UK higher education at present, it is perhaps hardly surprising that many in the sector are concentrating on the short term. Higher education institutions (HEIs), though, are fundamentally long-term operations which educatestudents and undertake research intended to benefit society for many years to come.
by Amir Shahsavari and Mohammad Eslahi This blog is based on research reported in Shahsavari, A, & Eslahi, M (2025) Dynamics of Imbalanced Higher Education Development: Analysing Factors and Policy Implications in Policy Reviews in Higher Education.
By Darryll Bravenboer, Director of Apprenticeships and Professor of Higher Education and Skills, Middlesex University. To achieve this, employers and universities delivering degree apprenticeships need to work together and develop innovative programmes that benefit students, the public sector and ultimately the public.
HEPIs recent report, One Step Beyond , offers an excellent analysis of an important topic how ready are students for higher education? I say it is heartening as, while these areas are all incredibly important, they are not always areas students recognise the importance of while at school. assessed in a similar manner.
Strategies for Each Stage of the Enrollment Journey Higher education institutions face many challenges in their efforts to engage with potential students and keep them motivated while they navigate the enrollment process. To learn more, check out the infographic below, created by the Higher Education Marketing Journal.
It wasnt so long ago that universities across the UK were rallying to preserve the graduate visa route, a vital lifeline for international students and higher education. Data from the Office for National Statistics (ONS) underscored this conclusion: 80% of international students leave the UK within five years of arrival.
That’s exactly what today’s students expect from their college application experience. Gen Z and Gen Alpha students have grown up in a digital world, with all its associated benefits. This is why having a well-designed student portal is more important than ever. Try the HEM Student Portal!
For years, UK universities have relied on international students as a critical revenue stream. Yet, the cost of recruiting these students has skyrocketed raising serious questions about the financial sustainability of the current model. Volume hunters Prioritise enrolments at the expense of net revenue per student.
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