HEM (Higher Education Marketing)

DECEMBER 31, 2024

Adapt Your SEO Strategy for the Future of Search Search engine optimization (SEO) is evolving, and your strategy needs to keep pace. Platforms like YouTube and TikTok are now major search engines for younger audiences. In 2025, the way people search for information is increasingly conversational.

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ACRLog

OCTOBER 23, 2023

As a first year Academic Librarian, I have become immersed in a project at Cal State University, Northridge (CSUN) with Lisa Cheby, the Education Librarian, Yi Ding, the Online Instruction Coordinator & Director of Affordable Learning Solutions, and Christina Mayberry, the Science & Engineering Librarian.

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Creatrix Campus

APRIL 25, 2023

Building a stronger engineering community in Malaysia: The mission of the Board of Engineers Malaysia editor Wed, 04/26/2023 - 01:36 In Malaysia, the development of the nation's infrastructure and economy depends heavily on the engineering sector.

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HEMJ (Higher Ed Marketing Journal)

APRIL 9, 2025

Digital tactics include social media ads, blog content, and search engine optimization (SEO), while traditional methods include college fairs, in-person events, direct mail, and phone calls. Tactics include career-focused blog articles, informational webinars, and customized emails. Personalize your tactics.

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Students Higher Education Degree Schooling 52

Coursera blog

SEPTEMBER 19, 2024

Winner: Microsoft Highlights: Launched six new Professional Certificates Reached over 900,000 unique learners Collaboration on unique DEI and scholarship programs Congratulations to Microsoft for their tireless efforts in creating opportunities for learners everywhere! Watch the keynote.

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HEM (Higher Education Marketing)

SEPTEMBER 11, 2024

Baidu , often referred to as the “Google of China,” is the dominant search engine in the country, holding over 70% of the market share. With over 700 million users, it is the go-to search engine for Chinese internet users. Source: Statista What is search engine PPC? Question: What is search engine PPC?

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HEPI

DECEMBER 11, 2023

This HEPI blog was kindly authored by Professor Christopher Smith , Executive Chair of the Arts and Humanities Research Council. The PhD as a route to social innovation and creative intervention does not replace the solid contribution to existing scholarship, but neither is it necessarily separate from it.

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HEM (Higher Education Marketing)

MARCH 12, 2025

These graduates are more likely to participate in career panels, donate to scholarship funds, and advocate for your institution within their professional circles. Additionally, search engines favor authentic, frequently updated content.

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Organization Recruitment Schooling Guidance 71

Coursera blog

MARCH 8, 2024

OLAY will award $2 million worth of scholarships for learners interested in cosmetic sciences By Marni Baker Stein, Chief Content Officer , Coursera Today, OLAY is launching a new Specialization, Introduction to Cosmetic Science and Ingredients , on Coursera. Scholarships are open to all, but women are encouraged to apply.

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Inside Higher Ed

JANUARY 29, 2023

Blog: Learning Innovation In an email response to my piece “ How Do Academic Libraries Spend Their Money? A: The academic library is, at its core, about making scholarship available to students and faculty and preserving it for future generations. Scholarship will be seen as a public good and it will be funded as such.

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HEMJ (Higher Ed Marketing Journal)

JULY 16, 2024

The secret lies in a not-so-secret acronym: SEO, or search engine optimization. Higher education keywords are specific phrases and terms prospective students use in search engines when exploring their academic options. Keyword Examples: “What is mechanical engineering?” Should I go back to college?”

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HEM (Higher Education Marketing)

JUNE 19, 2024

This blog aims to provide actionable insights into five key strategies to help increase your student enrollment. Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results.

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Education Students Facilities Scholarship 81

HEM (Higher Education Marketing)

JUNE 5, 2024

Whether you need to refine your existing strategies or overhaul your approach completely, this blog provides actionable insights and proven tactics to streamline your enrollment process. By writing blogs that target a specific audience and promoting these on social media, they broaden their reach to the right audience.

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Students Arts And Sciences Technology Guidance 105

Inside Higher Ed

NOVEMBER 30, 2022

Blog: Higher Ed Gamma The war in Ukraine, says Ronald G. Suny’s emphasis on the power of narrative is in line with a broader drift in scholarship that is exerting a powerful influence on anthropology, history, medicine, psychology and sociology. It represents an effort to define an alternative to two conflicting points of view.

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Inside Higher Ed

JANUARY 9, 2023

Blog: Higher Ed Gamma I live my life according to a series of mantras. The first, which initially arose in Italy and elsewhere on the European continent a millennium ago, offered professional training in law, medicine, and the church and later in such fields as architecture, business, engineering, and the sciences.

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Inside Higher Ed

OCTOBER 19, 2022

Blog: Confessions of a Community College Dean A couple of years ago, when we started seriously planning to hand The Wife’s car down to The Boy, I started researching cars to figure out what to get her as a replacement. But they’re much more likely to have local associations that sponsor scholarships. That’s new.

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Inside Higher Ed

AUGUST 31, 2022

Blog: Beyond Transfer Millions of community college students are pursuing their higher education journeys right now. This past spring, we awarded the Undergraduate Transfer scholarship to 100 high-achieving community college students , the largest group in the program's history. Show on Jobs site: Disable left side advertisement?:

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College Community College University Computer Science 76

Inside Higher Ed

FEBRUARY 7, 2023

Blog: Learning Innovation Fulfilling the first milestone of a commitme n t made early in 2021, the University of Michigan’s Center for Academic Innovation and Coursera today announced the release of the first three of 10 planned open online courses featuring extended reality.

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HEM (Higher Education Marketing)

OCTOBER 23, 2024

Reading Time: 14 minutes Before traditional media and search engines, schools relied primarily on their reputation to spread the word about their unique offerings. PPC ads offer a way for schools to reach students who use search engines and other media platforms, and then it does even more.

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HEM (Higher Education Marketing)

JANUARY 11, 2023

Social Media Will Become the New Search Engine . Google has been the go-to search engine for years. This trend has been so noteworthy that a New York Times article refers to TikTok as “the New Search Engine” for Gen Z. As social media becomes the new search engine, SEO will likely be a required effort on social media.

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Inside Higher Ed

NOVEMBER 14, 2022

Blog: Higher Ed Gamma The four-year graduation rate at the Cal State campuses reached a record high—33 percent—in 2021. A recent blog posting by Michael Feldstein, one of higher education’s most astute observers, asked a fascinating question: If you were designing Cal State today, what would you do differently?

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Inside Higher Ed

NOVEMBER 3, 2022

Blog: Higher Ed Gamma Within the Jesuit tradition, there is a concept, “ cura personalis ,” which means to care for the whole person. Shouldn’t the goal of an undergraduate education go beyond producing budding businessfolk or chemists or engineers or literary critics or manufacturing career-ready graduates?

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Education College Liberal Arts Achievement 104

HEM (Higher Education Marketing)

JUNE 19, 2024

This blog aims to provide actionable insights into five key strategies to help increase your student enrollment. Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results.

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Education Students Facilities Scholarship 52

Creatrix Campus

OCTOBER 3, 2023

This blog serves as your guide to 10 essential Higher Education Recruitment strategies. For instance, highlight scholarship opportunities for academically strong students. Blog or News Section: Regularly update your website with relevant content, such as blogs, news, and success stories. How to Implement?

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HEM (Higher Education Marketing)

AUGUST 7, 2024

For example, a student interested in engineering should receive content highlighting your institution’s engineering programs, faculty achievements, and relevant campus events. For example, AI can recommend specific programs, scholarships, or events based on a student’s browsing history and interactions with your website.

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Inside Higher Ed

JANUARY 29, 2023

Blog: Higher Ed Gamma Perhaps as an undergraduate you read Oscar Wilde’s mirthful, satiric essay “The Critic as Artist.” If there is a more thoughtful, penetrating, insightful, trenchant, acerbic, scathing or original analysis of a scholarly discipline than John Guillory’s Professing Criticism , I have yet to see it.

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HEM (Higher Education Marketing)

SEPTEMBER 4, 2024

Remember to use search engine optimization tailored to each respective platform. Experiment with various content types including blogs, webinars, infographics, images, and of course, videos. Adoption of Marketing Automation Tools Marketing automation tools are increasingly used to streamline marketing efforts and improve efficiency.

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Inside Higher Ed

FEBRUARY 10, 2023

Blog: Higher Ed Gamma Want to know why John Guillory’s Professing Criticism has attracted such widespread attention? Some of the discipline’s most vibrant scholarship now takes place outside the discipline’s traditional subfields. There’s nothing wrong with dual loyalties in scholarship and teaching.

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UW Presidential Blog

NOVEMBER 21, 2022

Our goal is to welcome our new provost next summer, prior to the start of the 2023-24 academic year. Finalists for the position will come to campus to meet with members of our community and talk about their vision sometime in the winter or spring.

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UW Presidential Blog

MAY 17, 2023

As a first-generation college graduate, Tricia knows first-hand how transformative higher education can be, and she is passionate about promoting equity and access to higher education, particularly in science, technology, engineering and math-related fields.

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The Change Leader, Inc.

MARCH 27, 2025

Their Simon Initiative uses learning engineering and AI to enhance educational outcomes, creating adaptive learning platforms tailored to individual student needs. These initiatives provide tailored support, scholarships, and resources for underrepresented groups, ensuring they feel welcomed and valued.

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Marcia J. Ballinger, Ph.D.

APRIL 4, 2022

Em Williams earned a prestigious NASA Ohio Space Grant Consortium Community College scholarship for her research on the future of automation in microelectronics. The post Creating career-ready graduates appeared first on President's Blog. And these students are women, students of color, traditional college age, and adult learners.

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EAB

AUGUST 9, 2023

The blog posts below are written by the participants to showcase their project and early outcomes. Note: The views and opinions in the blog post are those of the author and do not necessarily represent the views or opinions of EAB. The blog posts below are written by the participants to showcase their project and early outcomes.

Arts And Sciences 52

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EAB

SEPTEMBER 7, 2023

Blogs The top 5 ways prospective graduate and adult learners are finding your programs Insights from EAB’s new survey of 3,800+ graduate and adult learners It may be hard to believe, but many of your current adult learners—and the students making their way through the enrollment funnel for your graduate and adult programs right now—belong to Gen Z.

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Liaison International

SEPTEMBER 19, 2023

Some schools are turning to scholarship programs, highly targeted recruitment strategies, and Greek life engagement to more formally engage the campus stakeholders in how to ensure institutional priorities around DEI are clearly described, enshrined in places like performance evaluations, and that all are accountable for their success.

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EAB

APRIL 25, 2023

Blogs 4 tactics to reach, recruit, and enroll “stealth shoppers” Insight from our newest research on marketing to graduate and adult students Based on our Office Hours with EAB podcast, Episode 144, How to Engage ‘Stealth Shoppers'. And are discounts or scholarships advertised? Is the program tuition readily available?

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Recruitment Adult Education Faculty Institution 52

SRHE

JUNE 7, 2023

This blog has been compiled by Sam Elkington, Jill Dickinson, and Sinéad Murphy (SRHE Conferences and Events Manager.) That vocabulary must be challenging, so that it provokes new thinking, but it must not be overly technical or oriented towards engineering or architectural concerns. What stories can be told of prior students?

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