HEM (Higher Education Marketing)

JULY 24, 2024

One of the most effective yet often underutilized tools is blogging. As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. Start by determining the goals of your school’s blog.

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HEM (Higher Education Marketing)

DECEMBER 6, 2023

Over the past few years, school blogs have emerged as integral components of this endeavor, equipping educational institutions with invaluable resources to elevate their communication, foster engagement, and cultivate a sense of community. What Is a School Blog? A distinctive and authentic brand voice that speaks to your students.

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The Chronicle of Higher Education

MAY 10, 2023

By Emma Pettit Illustration by The Chronicle; photos from University of Iowa, Iowa Legislature, Alamy Chris Jones (center), a U.

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Coursera blog

FEBRUARY 3, 2023

Allen Xu enrolled in the Master of Science in Electrical Engineering (MS-EE) on Coursera when it was first announced in May of 2019. My background is in mechanical engineering with experience in III-IV compound semiconductor manufacturing. I worked mostly with electrical engineers on process development and integration.

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Inside Higher Ed

OCTOBER 20, 2022

Blog: Learning Innovation Since March 2020, engineering professors have adapted to teaching new hybrid and virtual models in their classrooms. Q: What does the future of hybrid and online engineering education look like? At the University of Detroit Mercy, we’ve seen strong success with two learning models for labs.

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HEPI

JANUARY 26, 2025

Broderick , Vice-Chancellor & President at the University of East London. It wasnt so long ago that universities across the UK were rallying to preserve the graduate visa route, a vital lifeline for international students and higher education. By Professor Amanda J. But how effectively are we fulfilling this promise?

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HEPI

MARCH 9, 2025

On the eve of the release of HEPIs Student Generative AI Survey 2025 , HEPI hosted a roundtable dinner with the reports sponsor, Kortext , and invited guests to discuss the following essay question: How will AI change the university experience for the next generation? Given recent geopolitical events, critical thinking was also emphasized.

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HEPI

OCTOBER 17, 2024

This blog was kindly authored for HEPI by Victoria Moody, Director of Higher Education and Research at Jisc. Get our updates via email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

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HEPI

DECEMBER 2, 2024

That these students enter universities with an unfair advantage. Anyone with the money can be accepted to university. Then the pathway programmes that follow — each co-designed with universities — have rigorous standards for attendance and attainment. Admission to a degree programme is a decision solely for a university.

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HEM (Higher Education Marketing)

OCTOBER 30, 2024

Example: Here, John Cabot University in Rome showcases its unique location and stunning campus in a virtual tour. Source: John Cabot University However, pay attention to the importance of high-quality production. Example: This student takeover by Oxford University showcases a unique aspect of the school’s culture – formals!

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HEM (Higher Education Marketing)

JANUARY 8, 2025

As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. Example: Use Chatbots intentionally like the University of Windsor did below. This allows for a customized, self-directed experience.

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HEM (Higher Education Marketing)

APRIL 17, 2024

Reading Time: 11 minutes Today, universities seeking to improve awareness and boost enrollment face a unique challenge: how to stand out among many competitors and reach the right people online. The key to success lies in the effectiveness of the university’s marketing strategies.

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Coursera blog

FEBRUARY 28, 2025

As a full-time employee at JPMorgan, Jeremy has pursued not only one, but two masters degrees with the University of Illinois Urbana-Champaign. “The transition to the on-campus MSTM program was smooth due to my prior experience with the university,” Jeremy added.

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HEM (Higher Education Marketing)

JANUARY 15, 2025

Invest in Search Engine Optimization (SEO) Visibility is key in the awareness phase, and SEO ensures your school appears where prospective students are searching. Optimizing your website and blog content for high-ranking keywords can drive organic traffic from search engines. Long-tail keywords tend to be the most effective.

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Coursera blog

DECEMBER 19, 2024

New GenAI content from leading universities Professor Jules White of Vanderbilt University, whos taught over 500,000 learners across 30+ courses , introduced innovative content on harnessing GenAI to automate tasks like meal planning and project management. IBM IBM Generative AI Engineering Professional Certificate Updated!

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Edu Alliance Journal

JANUARY 27, 2025

January 27, 2025 It has been two years since I last wrote a blog post for the Edu Alliance Journal. During that time, I took on the role of President/CEO of the American Association of University Administrators (AAUA) and dedicated myself fully to the organization. Unfortunately, Urbana University didnt survive.

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HEM (Higher Education Marketing)

MAY 22, 2024

Reading Time: 11 minutes Search engine optimization (SEO) has become an indispensable tool for universities and colleges looking to enhance their online presence and attract prospective students. What is SEO in education? Why is SEO important for colleges? Need help planning and implementing your school’s SEO strategy?

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Liaison International

JANUARY 31, 2025

Enhancing the Student Journey with AI AI in the Exploration Phase Most prospective students begin their college search online, making search engines a critical touchpoint. For example, prospective engineering students might see content highlighting research opportunities, while transfer students encounter information about credit evaluations.

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HEPI

FEBRUARY 12, 2025

By Darryll Bravenboer, Director of Apprenticeships and Professor of Higher Education and Skills, Middlesex University. To achieve this, employers and universities delivering degree apprenticeships need to work together and develop innovative programmes that benefit students, the public sector and ultimately the public.

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HEM (Higher Education Marketing)

MARCH 19, 2025

This blog explores ten of the best summer camp marketing strategies to ensure your program stands out. One of the most effective ways to promote your summer camp is by creating blog posts, videos, and articles about the benefits of attending your camp. Struggling with enrollment? This helps engage prospective attendees and parents.

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Coursera blog

JANUARY 8, 2025

Individual learners on Coursera focused on foundational skills and conceptual topics, such as prompt engineering , trustworthy AI practices , and strategic decision-making around AI.

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HEPI

JANUARY 27, 2025

This blog is by Jo Johnson, Executive Chairman of FutureLearn, a Member of the Council of the Dyson Institute of Engineering and Technology and a Visiting Professor of Kings College London. He served as Universities and Science Minister under David Cameron, Theresa May and Boris Johnson.

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Coursera blog

JANUARY 31, 2025

institutions , universities are continuing expanding their online catalogs. The 200+ universities on Coursera recently reached a major milestone, amassing more than 200 million course enrollments. To meet rising workforce needs, universities responded with new courses. 2024s top new course helps meet the annual demand for 2.3

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HEPI

OCTOBER 18, 2022

Midlands Innovation is a strategic research partnership of eight research intensive universities in the Midlands. HEPI is running a series of blogs with Midlands Innovation championing the role of technicians in higher education and research. As an engineer, Professor Holford knows first-hand the value of technical staff.

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HEPI

OCTOBER 25, 2022

Midlands Innovation is a strategic research partnership of eight research intensive universities in the Midlands. HEPI is running a series of blogs with Midlands Innovation championing the role of technicians in higher education and research. Credit: Keele University. The TALENT Commission report was published in 2022.

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HEPI

JANUARY 15, 2024

This HEPI blog was kindly authored by Dr Emily MacLeod , Research Assistant, and Professor Louise Archer , Karl Mannheim Chair of Sociology of Education, at UCL. The main perpetrators of this sexism were not university staff, however, but were men STEM degree students. These ‘Step Up!’ To request hard copies of these ‘Step-Up!’

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Coursera blog

SEPTEMBER 6, 2024

Previously having achieved a law degree, Daiyin pivoted her interest towards a more technical field at her “dream school”, Northeastern University. In the online Master of Science in Information Systems (MSIS) program from Northeastern, Daiyin is developing the job-ready skills she needs for a career as a software engineer.

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Today's Learner

JANUARY 7, 2025

However, we need to stop using it like we would Google or other traditional search engines. Why prompt engineering matters Generative AI tools rely on user-provided input to generate meaningful output. Prompt engineering, the skill of designing inputs for AI, has quickly become essential for navigating our AI-enhanced world.

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Coursera blog

SEPTEMBER 17, 2024

We are honored to welcome prestigious universities such as Saïd Business School – University of Oxford , Dubai College of Tourism , IMD Business School , and Real Madrid Graduate School Universidad Europea , along with industry leaders like Airbus Beyond , Amazon , Johns Hopkins Medicine , Liberty Mutual , and Xbox to our partner community.

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Today's Learner

JANUARY 22, 2025

Graham Kelly a new first edition and comprehensive guide to understanding and controlling interdisciplinary engineering systems. The goal of this text is to provide the reader with a general understanding of how to mathematically model a linear engineering system and how to control it effectively. Written by Dr. S. Graham Kelly, Ph.D.,

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HEPI

JANUARY 12, 2023

This blog was kindly contributed by Sam Fankhauser, Professor of Climate Economics and Policy at the Smith School of Enterprise and the Environment, University of Oxford. Pretty much everything universities do has a direct bearing on climate outcomes. Entrepreneurial universities will see this as an opportunity.

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HEM (Higher Education Marketing)

DECEMBER 13, 2023

A well-crafted SEO strategy that includes on-page SEO techniques can significantly boost the visibility of your school’s web content, allowing you to be seen by your target audience on the search engine results page. This, in turn, can help you connect with prospects who your content may further draw in.

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HEM (Higher Education Marketing)

JULY 26, 2023

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search visibility and ranking. Despite the changes in search engine optimization, backlinks still provide value to schools looking to boost their search visibility and ranking.

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HEPI

MAY 8, 2023

This HEPI blog was kindly authored by Mary Curnock Cook CBE , chair of the Jisc-Emerge HE Edtech Board, and Nic Newman , Founder and partner at Emerge Education. This echoes the positive approach to generative AI shared by Sir Tim O’Shea in a recent HEPI blog post, which you can read here.

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Liaison International

DECEMBER 4, 2024

About the Author Jess Lanning began her career in higher education at a private university where she served as director of enrollment marketing on a record enrollment team. Jess now serves as a Director of Digital Strategy at Liaison and we are very lucky to have her!

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Today's Learner

DECEMBER 17, 2024

About Michaelle Perez, author of Introduction to Algorithms and Data Structures This first edition was written by Michaelle Perez, a professor of Biomedical Engineering at Galileo University. The post New First Edition Takes Computer Science to the Next Level appeared first on The Cengage Blog.

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Coursera blog

JULY 16, 2024

Hubert Abiera is currently pursuing his Master of Engineering in Engineering Management from the University of Colorado Boulder on Coursera. The post Leadership for engineers: How one manager is investing in himself and his team appeared first on Coursera Blog. Next time, we’ll return to a skills-centric topic.

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