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Applying Soccer Wisdom to Higher Education Marketing

MindMax

The Right Foot of Higher Education Marketing Colleges and universities tend to rely too heavily on their right foot. If they’re considering a graduate or continuing education program, they may have even attended the school as undergraduates. It compels us to keep experimenting to continually grow.

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Reflection & Predictions: A Conversation on Higher Education Trends

MindMax

What do higher education leaders worry about the most? I recently hosted an interactive event bringing together leaders and pioneers in the higher education community for an evening of discussion on an important and relevant topic: Reflections & Predictions. What gives them hope for the future of our field?

university leaders

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Trends in Higher Education Marketing and Engagement

MindMax

MindMax is committed to being at the forefront of emerging trends in higher education marketing and engagement. Key Higher Education Trends in Enrollment Enrollment trends look different in the post-pandemic landscape than they did pre-2020. Here is a comprehensive overview of the presentation they shared.

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Public Trust in Higher Education is Plummeting, A Serious Brand Problem.

idfive agency

confidence in higher education spotlights a chilling drop in public trust. This nearly evenly split public opinion—almost as many Americans distrust higher education about as much as they trust it—crystallizes the case for better branding. The latest Gallup survey on U.S.

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Despite high interest, continuing education programs are sputtering

University Business

Professional continuing education looked particularly enticing to colleges and universities in the wake of the pandemic and the staggering enrollment numbers that followed. The problems may also seem to be worsening. Moreover, 47% of the respondents themselves did not know PCO unit enrollment numbers when asked.

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The Transformative Power of Compassionate Reenrollment in Higher Education

MindMax

Education is one of the most transformative experiences in a person’s life. And yet, due to circumstances largely beyond their control, many people who enroll in college don’t have the opportunity to complete their degree. Students stop out or drop out of college for various reasons. It’s the right thing to do.

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Fostering Upward Mobility through Low-Cost Certification: A Practical Guide for Higher Education

Faculty Focus

Developing a program which highlights access and equity is a highlight of my career in public education. Empire State University’s Teaching Assistant Certificate Program is a paradigm for how colleges and universities could efficiently help their students advance professionally while tackling practical and financial issues.