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Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. Liaisons tools empower colleges to use predictive analytics, real-time engagement, and tailored outreach to attract and retain students who are well-suited to their programs.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. AI not only enhances how a college oruniversity understands prospective students but also how it interacts with them at every stage of the enrollment journey.
As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
1 factor for students in applying to or choosing a college. Financial stability : How colleges are trying to assure survival EAB analyzed application and yield data for every four-year school in the U.S., One reason is that larger schools have a built-in advantage in the recruitment process.
Williams’s parents had met during their time at Southern and A&M College, a historically Black college and university (HBCU) in Baton Rouge, Louisiana. His first ambition after college was to make money, and he entered the corporate world and earned his MBA from Fontbonne University. Everyone didn’t feel that way.”
Starting with programs for middle and high school students, through supports for graduate students, the Center for the Enhancement of Engineering Diversity (CEED) at Virginia Polytechnic Institute and State University (Virginia Tech) has provided inspiration, insight, encouragement, and community for engineering students.
April 14, 2025, by Dean Hoke : This profile of Tuskegee University is the ninth in a series presenting small colleges throughout the United States. Programs include Engineering, Architecture, Business, Education, and Nursing & Allied Health, as well as a renowned College of Veterinary Medicine.
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. She also highlighted that through upGrad Connect’s direct links with schools and colleges, there is the instant verification of the student and their academic credentials.
The exclusion of Florida State University’s football team from the College Football Playoff serves as a stark reminder of the challenges facing high school recruits, particularly quarterbacks, hoping to join top-tier college football programs.
February 17, 2025, by Dean Hoke: This profile of Earlham College is the second in a series presenting small colleges throughout the United States. Background Founded in 1847 in Richmond, Indiana, Earlham College is a private liberal arts institution with deep Quaker roots. For the 2023-24 academic year, U.S.
It’s the dynamic playing field where colleges and universities vie for the attention and commitment of prospective students — a challenge that is only intensified by current market conditions. This interactive format allows for immediate feedback and personalized engagement, making it a compelling tool to recruit graduate students.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
Search engine optimization (SEO) is pivotal in increasing online visibility, helping private schools rank higher on search engine results pages (SERPs) and ensuring they remain top-of-mind for potential applicants. Are you wondering how to market a private school to maximize visibility? Contact HEM today! Source: HEM 3.
The Atlanta University Center Consortium (AUCC), an organization made up of four historically Black colleges and universities (HBCUs), is planning to launch a new institute in an effort to increase the number of engineers from underrepresented communities, using a $1.5 million investment from the A. James & Alice B.
As chief executive officers in the California community college system, we embarked upon the topic of STEM out of an acute awareness of the lack of Dr. Lennor Johnson opportunities available to disproportionately impacted communities, and a shared commitment to forging increased pathways for those with the least access.
To earn the Seal of Excelencia a college or university must demonstrate an intentional, institutional focus on advancing Latino student success by aligning data and practice. Lastly, a college or university’s commitment must be sustained over time. and graduate 19%. Morales, president of CSUSB.
As technological innovations accelerate and global competition intensifies, schools, colleges, and universities must adopt strategies that meet the evolving expectations of prospective students. Navigating Changing Search Landscapes The rise of AI-powered search engines like Google Gemini and ChatGPT is reshaping how users seek information.
Tribal Colleges and Universities (TCUs) have been in existence for over 50 years, serving not only Native American and Alaskan Native students but anyone from the rural communities where they reside. train future teachers, nurses, engineers, and more. The 35 TCUs in the U.S. and improve American lives with progressive ideas.
I recently hosted a webinar sharing insights from our 2025 Marketing and Recruiting Best Practices for Undergraduate Students study, where 114 institutions of all types completed our survey about their use and effectiveness of recruitment strategies. Let’s make your website a powerful tool for student recruitment.
Reading Time: 11 minutes Search engine optimization (SEO) has become an indispensable tool for universities and colleges looking to enhance their online presence and attract prospective students. Why is SEO important for colleges? What is SEO in education? Let’s dive in! Explore our tailored digital marketing services here !
How this higher education strategic planning approach helped College of Charleston grow enrollment, launch new schools, and achieve national university status. Dr. Hsu used insights from these industry relationships to guide curriculum focus areas and workforce development efforts at the College of Charleston.
colleges and universities is on the rise, although it has still not returned to pre-pandemic levels, according to a report released by the Institute for International Education. Most Schools Plan to Increase Global Recruitment Initiatives. International Enrollment Is on the Upswing . Source: Forbes. Two-thirds of U.S. Source: CNBC.
Podcast How to Work with CBOs to Supercharge Your Recruiting Efforts Episode 139. Julie Scalf , part of the College Greenlight team at EAB, is joined by Jordan Wesley, Managing Director of Partnerships for a community-based organization called Let’s Get Ready. February 21, 2023. Welcome to the Office Hours with EAB podcast.
This blog is by Jo Johnson, Executive Chairman of FutureLearn, a Member of the Council of the Dyson Institute of Engineering and Technology and a Visiting Professor of Kings College London. He served as Universities and Science Minister under David Cameron, Theresa May and Boris Johnson.
Consequently, the market looks challenging, increasing the difficulty of student recruitment for foreign institutions that traditionally rely on agencies. Social media platforms and short-form video platforms have gained prominence, often becoming more important than search engines and other traditional methods.
In an attempt to address this disparity, the Lilly Endowment, has announced a five-year, $38,775,000 grant to the American Indian College Fund, the nation’s largest charity for Native higher education. It is the largest gift in the College Fund’s 33-year history. Roessel, president of Diné College, a TCU chartered by the Navajo Nation.
This is why things like TikTok and Instagram Reels have become key for student recruitment, school branding, and engagement. Example: Harvey Mudd College frequently posts user-generated content of its students on its social media pages, like this one featuring a day-in-the-life of a sophomore engineering student posted on TikTok.
Bolstered by state and national workforce needs and their promising return on investment, the STEM track represents a gold mine for colleges and universities that want to ensure credentials from their institution are providing students with good job prospects and gainful employment.
From art colleges to medical schools, specialised higher education institutions are nothing new. However, Kaplan Pathways’ latest partner, The Engineering & Design Institute London takes this concept a step further, offering just one subject — Global Design Engineering. Kaplan International Colleges, London, 2016.
In addition, we have seen that students at schools with a specific identity or mission (such as Christian colleges) may also have different levels of satisfaction. The value and impact of Historically Black Colleges and Universities (HBCUs) is well known and documented. Despite comprising roughly 3% of U.S.
In their study, “ Inside the Black Box ,” researchers discovered that algorithms used to predict student success produced false negatives for 19% of Black and 21% of Latinx students, incorrectly calculating these percentages of students would fail out of college. All the algorithms can see and learn,” said Anahideh.
The University of Greenwich’s International College , run by the Oxford International Education Group , has found a new home at Bounty House near its headquarters in Greenwich. As part of a joint plan with OIEG, the college has moved to the Bounty House estate after originally opening in 2018 within the campus at the university.
Academia and industry alike have long grappled with the lingering issue of gender equity in the science, technology, engineering, and mathematics (STEM) disciplines and professions. but only 34% of the STEM workforce; they also earn only 24% of bachelor’s degrees in engineering, 24% in physics, and 21% in computer science.
Sri Lanka’s higher education landscape is on the cusp of significant growth across multiple areas, including increased student recruitment, the opening of international branch campuses, and expanded engagement with schools,” Bahadur told The PIE News. “I’m
Bridging the gap between community colleges and STEM (science, technology, engineering, and math) professions, Stanford University’s student-run Community College Outreach Program (CCOP) is launching research internships and summer boot camps for aspiring students. Learn more at ccop.stanford.edu.
That requires great creative work that really stands out from all the other marketing messages that students see—and it’s what the RNL creative team does with each campaign they undertake for colleges and universities. ” Creating compelling digital engagement ads across Facebook and Instagram. Talk to us today.
INSIGHT Into Diversity 2023 Inspiring Programs in STEM Award winners are recognized for their exemplary and innovative initiatives designed to recruit and retain underrepresented individuals in science, technology, engineering, and math. Read about them here. MS in Business Analytics – STEM-designated Adelphi University Robert B.
That was the dominating discussion among three higher education leaders at the cutting edge of academic and research innovation when speaking about the future of the sector in an inaugural webinar hosted by the University of Tennessee, Knoxville’s College of Emerging and Collaborative Studies.
As part of this development, Wayne State University’s College of Engineering will provide hands-on experiences to high schoolers and establish workforce training in hydrogen and fuel cell technologies.
Former Native Explorer participant and mentor, Dr. Lana Duke is a Chickasaw citizen and graduated from Oklahoma State University College of Osteopathic Medicine in May 2024. Kent Smith, PhD, associate dean and professor, Office of American Indians in Medicine and Science at OSU-CHS and the College of Osteopathic Medicine at Tulsa, Oklahoma.
Associate Engineering Program at Wright College (EPW) Part of the City Colleges of Chicago, Wright College is home to an engineering cohort program that has grown from nine students at its inception to 550 today. We’re changing the landscape of how community colleges serve underserved students,” says Espiritu. “We
If Blackwood’s course sounds like a divergence from the humdrum small-group discussions that college English courses bring to mind, well, you probably haven’t taken a college English class recently. But not all English faculty members are hopeless about the future of the discipline. million Andrew W.
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