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Use social intelligence to shape perceptions and drive outcomes

Campus Sonar

It also means the perception of your institution is shaped by people outside of it, increasing the lack of understanding and poor public perception of college. Grow brand equity The University of ArkansasFort Smith (UAFS) is improving their brand strategy and building a shared understanding of brand value.

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Succession Planning in HBCUs Ensures Long-Term Sustainability

Diverse: Issues in Higher Education

Succession planning is paramount in Historically Black Colleges and Universities (HBCUs) as it can play a critical role in preserving these institutions' legacy, values, and unique contributions. Dr. Christine Johnson McPhail serves as president of Saint Augustine’s University. The Roueche Center Forum is co-edited by Drs.