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A new report from United Educators reveals that enrollment concerns reclaimed the top spot as the most pressing risk facing colleges and universities in 2024, with 71% of institutions identifying it as a major challenge. This represents an increase from 67% in the previous year.
Key Takeaways : Todays undergraduate enrollment and recruitment strategies should be data informed and personalized, prioritizing quality over quantity. “Flipping the funnel” shifts the focus from mass marketing to building meaningful, tailored connections with students, ensuring better matches and higher retention rates.
North Star Promise provides free college tuition to help make education after high school possible for more Minnesota students and families,” is written on the Minnesota Office of HigherEducation website. Francis-Begay, governing council chair for the National Institute for Native Leadership in HigherEducation.
million— 25 times greater than their canceled debt , according to Ithaka S+R, a research nonprofit focused on higher ed accessibility. Stopped-out learners’ past-due balances often bar them from re-enrolling in highereducation. The initiative is also boosting equitable access to highereducation in Northeast Ohio.
Reading Time: 13 minutes Now more than ever, knowing how to recruit students online is essential for success. A successful student recruitment plan requires a blend of innovative digital tools, personalized engagement, and a deep understanding of student behavior. In 2025, brochures and campus visits alone are no longer enough.
Carolyn Stefanco hen the American Council on Education launched its Moving the Needle initiative over a decade ago to raise awareness about gender parity in highereducation or lack thereof only 23% of college presidents or chancellors were women. in the majority white college town in the Mountain region.
Artificial intelligence is influencing every aspect of the highereducation experience, from recruitment strategies to long-term student success. Community college, undergraduate, and graduate programs use advanced analytics to predict outcomes, optimize operations, enhance decision-making, and improve the student experience.
As a woman of color, a first-generation college graduate, and someone raised in a limited-income home, I was celebrated for bringing fresh perspectives and ideas. Colleagues praised my energy, students gravitated to my classes, and I was recruited for every diversity committee imaginable.
McMickens, Morris Thomas, and Calvin Hadley There is deep concern about the status of Black men in highereducation. A recent report about the enrollment of Black men in postsecondary education indicates that Black men comprise 4.6% million students enrolled in colleges and universities.
Artificial intelligence (AI) is revolutionizing student recruitment , offering tools to meet the growing demands of efficiency and personalization. As highereducation institutions face shrinking pools of applicants and increased competition, the ability to deliver targeted, meaningful engagement is more critical than ever.
million vertical farming innovation centre in January, making it the first Scottish highereducation institution in Scotland to create a commercial-sized vertical farm to help address global and local food production challenges. With six campuses located around Scotland, SRUC’s Edinburgh campus launched a 1.8
AI is playing a bigger role in higher ed operations despite persisting pockets of skepticism. There may be no greater enthusiasm for the emerging technology than in student enrollment and recruitment. Beginning last fall, Berry College and Knox College deployed CollegeVine’s AI Recruiter , an AI-based admissions assistant.
Key Takeaways: Personalized, timely, and relevant communication is key to engaging prospective students and meeting enrollment goals in highereducation. Manual processes, such as college fair follow-ups that sit unprocessed for long periods, can derail engagement.
Its particularly welcome news to see that global confidence in the UKs highereducation sector remains strong Jo Saxton, UCAS The figures come from theUCASEqual Consideration Deadline day on January 20, which normally accounts for approximately 80% of applicants in any given cycle.
This comprehensive guide explores the power of video marketing for schools , the types of video content that work best for student recruitment, strategies for success, and solutions to common challenges. Struggling to stand out in a crowded market? ucberkeley What do students from around the world know about UC Berkeley?
A comprehensive new study by education research firm EAB has identified the most influential factors shaping how students choose colleges, with academic program variety, campus safety, and student organizations emerging as the top three drivers of student attraction. The research, analyzing data from U.S.
As highereducation faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.
With the major challenges facing UK highereducation at present, it is perhaps hardly surprising that many in the sector are concentrating on the short term. Here and now The UK highereducation sector is, arguably, facing some of the biggest challenges it has for generations. Universities and colleges are here already.
Reading Time: 11 minutes Student retention is one of the most critical challenges faced by colleges and universities. While recruitment is essential to maintaining a thriving institution, keeping students engaged and enrolled until they complete their programs is just as vital. Source: Nichols College | Instagram 3. Why is that?
Latino students are making pragmatic financial choices to pay for their education, and institutions are increasingly responding with tailored support, according to a comprehensive new report released today by Excelencia in Education. Among these institutions, several standout examples emerged.
highereducation institutions. Morgan has long been a leader in providing access and opportunity for Black males seeking highereducation," Wilson said. These include economic pressures, evolving societal perceptions of collegeeducation, and ongoing challenges in academic preparation and financial aid access.
As schools and workplaces return to in-person post-pandemic, so is collegerecruiting, according to a new report from the National Association of Colleges and Employers (NACE). Dr. Mary Gatta The 2023 Recruiting Benchmarks Report examines survey data from a NACE survey conducted from April-May 2023. reported in 2022.
How Elmira College Enrolled Their Best Class in 10 Years Despite FAFSA Fiascos and Campus Silos Dennis Kelly, Elmira College Dennis Kelly has seen a lot in his 30 years in highereducation. Elmira is a small college in upstate New York.
Marist College, the private school in Poughkeepsie, New York, has announced it will become Marist University effective later this month, marking a significant milestone in its nearly century-long history. The change comes after unanimous approval from the Board of Trustees and the New York State Board of Regents. President Dr. Kevin C.
(Black Leadership Across Campuses) Summit, held on April 3, brought together university presidents, scholars, K-12 administrators, policymakers, and students for a candid three-hour discussion on systemic barriers and emerging threats to educational equity. Ingram described her institution's holistic support strategy.
Williams’s parents had met during their time at Southern and A&M College, a historically Black college and university (HBCU) in Baton Rouge, Louisiana. They shared their convictions with their two sons, including the importance of education and social service. “I didn’t understand why everybody didn’t have access.
The discussion explores how UOPI successfully launched new academic programs by flipping traditional mindsets designing programs to be "student ready" rather than expecting students to be "college ready." Faculty Excellence: Master innovative recruitment approaches that ensure collaborative mindsets and industry experience.
So, lets dive into how the admissions funnel has evolved and what these changes spell out for colleges and universities. Now, online platforms, social media, and virtual tours are the main highways for students discovering and engaging with colleges. We do NOT recruit and retain students when they understand us (the institution).
In the modern highereducation environment, resilience is the key to survival. At today’s colleges and universities, recruitment and retention challenges will only become more daunting as the 2025 enrollment cliff nears.
In the complex and often daunting college admissions process, underserved students — particularly those who are first generation, low income, and from other underrepresented backgrounds.— More than 200 colleges and universities work with College Greenlight to connect with high-achieving underrepresented students.
Rector: Recruiting U.S. Byline(s) Emily Dixon for Times HigherEducation Scholars Can Protect Threatened Research sara.custer@in Fri, 03/28/2025 - 03:00 AM Universities should offer opportunities to U.S.
MSU also participates in the Michigan Indian Tuition Waiver, which waives tuition for in-state Native American students at Michigan’s public colleges and universities. “We Both recruiting and retaining Native students showed up in the report as an area of improvement for MSU. “We We didn’t think that was enough,” says Weatherspoon.
Key Takeaways: Traditional “funnel” models for enrollment management are outdated, as they focus on broad recruitment rather than personalized, data-driven approaches. No longer can recruitment efforts be generalized; instead, tailored approaches must be designed for diverse student profiles.
John Cater is the longest-serving Vice-Chancellor in UK highereducation, having been in post since 1993. And every cost in highereducation has increased, except the tuition fee. Acting rationally, selecting universities rushed to recruit to low-cost subjects, distorting both provision and geography.
Welcome to the competitive landscape of highereducation. It’s the dynamic playing field where colleges and universities vie for the attention and commitment of prospective students — a challenge that is only intensified by current market conditions. Are You Ready to Recruit More Graduate Students ?
Supreme Court struck down race-consciousness in college admissions upending four decades of precedent and reshaping the landscape of highereducation (Edelman, 2023, par. The presentation drew upon a study by Smalls (2023) focused on the experiences of African American community college trustees. In June 2023, the U.
A shift towards non-recruitment based engagement with Indian schools could be key to better managing student expectations, stakeholders have suggested. She also highlighted that through upGrad Connect’s direct links with schools and colleges, there is the instant verification of the student and their academic credentials.
The recently released "Project 2025: The Conservative Promise" paints a dystopian picture of American highereducation, overrun by a "woke" ideology that supposedly threatens our nation's very foundations. The document's authors misrepresent the origins of progressive thought in education.
Reading Time: 12 minutes As we navigate through 2024, the landscape of highereducation marketing is evolving at an unprecedented pace. At HEM, we have dedicated the past 15 years to helping educational institutions thrive through innovative and effective marketing solutions.
Dismissing the value of a college degree has become a national pastime. Everyone from Silicon Valley to Capitol Hill is jockeying to land the hardest punch on highereducation. Traditionally, a college degree signals someone has the skills to become a high achiever. Yet too many college graduates are choosing wrong.
They enabled teacher preparation programs and school districts to collaborate in preparing and retaining educators, particularly in hard-to-staff areas like STEM, special education, and early childhood education. We canand mustredesign educator preparation systems that prioritize access, affordability, and equity.
April 14, 2025, by Dean Hoke : This profile of Tuskegee University is the ninth in a series presenting small colleges throughout the United States. Background Founded in 1881 by educator Booker T. Its College of Veterinary Medicine has educated over 70% of African American veterinarians in the United States.
Supreme Court struck down the use of race-conscious admissions in highereducation. A new IHEP analysis of data released through the Integrated Postsecondary Education Data System (IPEDS) reveals the prevalence of legacy admissions policies among selective colleges and universities. In the 2021-2022 academic year, 2.1
February 17, 2025, by Dean Hoke: This profile of Earlham College is the second in a series presenting small colleges throughout the United States. Background Founded in 1847 in Richmond, Indiana, Earlham College is a private liberal arts institution with deep Quaker roots. For the 2023-24 academic year, U.S.
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