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This article explores these challenges in three key markets – the US, the UK and Canada – and proposes a change in the way universities think about communications to overcome such hardships. The Challenge Universities develop institutional strategies for growth and sometimes invest in brand strategies for perception management.
The controversy followed closely on one that got much more attention: Hamline University’s decision not to renew the contract of a lecturer after she showed her class a masterpiece of medieval Islamic art depicting the Prophet Muhammad. Just ask curators and directors at the nation’s hundreds of campus art museums and galleries.
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