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Changes in Bachelor's Degrees, 2010 to 2022

Higher Ed Data Stories

There has been a lot written about the death of the English degree in higher education. I downloaded IPEDS data from 2010 to 2022 (even years) and created the visualization to show those changes and patterns in bachelor's degrees awarded. Is it true?

Degree 205
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A New Model for Lifelong Learning

University Business

Education for a Lifetime How one university turned a struggling enterprise into a $6 million lifelong learning powerhouse A decade ago, the University of South Floridas Continuing Education program was by all accounts a financial burden. Then part of USFs Innovative Education division, the unit was losing $60,000 a year.

Model 52
university leaders

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The Evolution of College Recruitment: What’s Working in 2025

Helix Education

As higher education faces what experts call an “ enrollment cliff ,” with projections showing a potential 15% decline in traditional college-aged students, institutions are radically re-imagining their recruitment strategies.

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Unlocking the Power of Blogging in Educational Marketing

HEM (Higher Education Marketing)

As social media marketing has gained traction in recent years, many educational institutions wonder whether blogging is still a viable way to improve their brand awareness and boost enrollment. The Strategic Role of Blogging in Education Marketing What is the role of educational content in a digital marketing strategy?

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Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers

HEM (Higher Education Marketing)

Although many schools may benefit from word-of-mouth referrals, the reality is that prospective students and parents rely on search engines to find their dream schools. The Importance of Monitoring Organic Results Search engine monitoring is critical to a school’s digital marketing strategy.

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SEO Strategies for Language School Websites

HEM (Higher Education Marketing)

Language schools face unique Search Engine Optimization (SEO) challenges compared to other educational institutions. Search Engine Optimization (SEO) refers to optimizing your website to improve its visibility on search engine results pages (SERPs). However, simply having a website is no longer enough.

Schooling 105
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How To Run Baidu PPC Advertising Campaigns for Schools

HEM (Higher Education Marketing)

Reading Time: 10 minutes Globalization and the increasing popularity of distance learning means educational institutions must cast their nets wide to attract students from diverse geographical and cultural backgrounds. With over 700 million users, it is the go-to search engine for Chinese internet users. What is Baidu PPC?

Schooling 102