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How To Run Baidu PPC Advertising Campaigns for Schools

HEM (Higher Education Marketing)

Baidu , often referred to as the “Google of China,” is the dominant search engine in the country, holding over 70% of the market share. With over 700 million users, it is the go-to search engine for Chinese internet users. Source: Statista What is search engine PPC? What is Baidu PPC?

Schooling 102
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Social Media Trends for Schools in 2023: 6 Strategies to Explore

HEM (Higher Education Marketing)

Social Media Will Become the New Search Engine . Google has been the go-to search engine for years. This trend has been so noteworthy that a New York Times article refers to TikTok as “the New Search Engine” for Gen Z. As social media becomes the new search engine, SEO will likely be a required effort on social media.

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results. Financial aid and scholarships can take various forms, including need-based aid, merit-based scholarships, grants, and work-study programs.

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Teaching Excellence Through Mindful Reflection 

Faculty Focus

Simonson conducts research in exercise and environmental physiology as well as in the scholarship of teaching and learning. He is currently focused on the assessment of teaching (Framework for Assessing Teaching Effectiveness, FATE) at the university level.

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Teaching Excellence Through Mindful Reflection 

Faculty Focus

Simonson conducts research in exercise and environmental physiology as well as in the scholarship of teaching and learning. He is currently focused on the assessment of teaching (Framework for Assessing Teaching Effectiveness, FATE) at the university level.

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Stuart Rennie, AfaraEd & SJRennie Consulting

The PIE News

We secured an offer for the MBA along with a scholarship and the student has now gone onto become CEO of one of the leading engineering companies in the UK. We also worked with a family and a student from Chennai in India and the student did not have much in the way of finance. How did you find yourself working in the sector?

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How to Increase Student Enrollment: 5 Proven Education Marketing Strategies

HEM (Higher Education Marketing)

Search engine optimization (SEO) ensures the institution’s website ranks high in search engine results. Financial aid and scholarships can take various forms, including need-based aid, merit-based scholarships, grants, and work-study programs.