‘Challenge conventional wisdom’: What makes an effective research group?
HEPI
SEPTEMBER 19, 2024
This HEPI blog, continuing a series, was kindly authored by Adam Lindgreen, Professor of Marketing at the Copenhagen Business School & Extraordinary Professor at the Gordon Institute of Business Science at Pretoria University , C. Anthony Di Benedetto, Professor of Marketing at Temple University, Pennsylvania, Roderick J. Brodie, Emeritus Professor of Marketing at University of Auckland, and Peter Naude, Professor of Marketing at Manchester Metropolitan University.
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