IHEP

MAY 31, 2019

by: Tim Kinoshita. Earlier this month, millions of students nationwide made the life-changing decision to attend college. For these students and their families, enrolling in school is the culmination of years of hard work and determination, and these students have much to celebrate. Unfortunately, recent research suggests that many students are not provided clear, concise, and accurate information they need to fully understand the financial implications of the choices they have made.

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Paul Gordon Brown

MAY 29, 2019

As one of the essential elements of a curricular approach, assessment should occur at all levels of your curriculum. This includes on-the-ground assessment of individual learning activities, but also broader based assessment of overall curriculum effectiveness. One way of achieving this broader-based assessment is to utilize data collection instruments you may already be using and assessment data you may already be collecting.

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Austin Williams

MAY 28, 2019

Thanks to our daily usage of the internet, it’s nearly impossible to have never encountered a chatbot. In fact, they’ve become so ubiquitous that you probably don’t even recognize them unless you need to interact with one. When they first emerged on the market, they were either a nuisance you immediately minimized or a form of mindless amusement (as anyone who spent hours harassing AIM’s SmarterChild bot can attest).

Higher Education 52

Higher Education Technology Administration Education 52

The Change Leader, Inc.

MAY 22, 2019

Diversity, equity and inclusion continues to be critical issues for higher education. Many of these issues are fanned by repercussions of historical events as well as unconscious biases based on unknown U.S. history and individuals tending to remain in monolithic groups. Institutions of higher education have a duty to make their campuses a model of inclusivity where every student, faculty member and staff member is wholeheartedly appreciated.

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The article addresses the Social Change Model of Leadership Development. It elucidates the SMC background, key assumptions, and the main pillars of the model to form a a change agent who could be helpful with institutional in-service delivery.

Model

Terminalfour

MAY 7, 2019

Many universities and colleges aren't using Reddit! It's not as easy to carve out your own corner on Reddit, but if you do the results can be incredible.

Higher Education 52

Higher Education Education College University 52

University Marketing Blog

MAY 28, 2019

Pull promotions target the consumer and aim to change there behaviour. Successful sales promotion that focus on using a ‘pull approach’ seek to gain new customers, increase the frequency or way in which existing customers purchase the product, all of which aiming to increase demand and therefore sales (Bendle et al. 2016). Baseline Sales aims to measure regular sales activities from period to period to view trends in sales patterns to ensure if there is improvement in sales, it is du

University 40

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The Change Leader, Inc.

MAY 22, 2019

Grow enrollment and retention for your Higher Education institution podcast. New market forces are leading to disruption in higher education enrollment numbers. Grow enrollment and retention for your Higher Education institution podcast. Personalizing the student experience drives enrollment and retention.

Retention 52

Retention Higher Education Students Institution 52

The Change Leader, Inc.

MAY 21, 2019

The Effects of Nationalism, Politics, and Free Speech on Universities and Colleges across the country and the role of Higher Ed leadership.

Leadership 52

Leadership University College 52

The Change Leader, Inc.

MAY 3, 2019

As the COVID pandemic swept the globe, colleges and universities have been in a rush to transform to stay financially stable. This was written before the COVID crisis but the information is now even more critical.

College 52

College University 52

Paul Gordon Brown

MAY 30, 2019

The following iPhoneography photos were taken during my trips to Paris, France See also: Through the Lens of an iPhone: The Louvre Through the Lens of an iPhone: Versailles, France Eiffel Tower Les Invalides Catacombs Sacre Coeur Centre Pompidou Musee d’Orsay Paris Opera iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from other forms of digital photography in that images are both shot and processed entirely on the iOS de

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Paul Gordon Brown

MAY 30, 2019

The following iPhoneography photos were taken during my visits to The Louvre in Paris, France. See also: Through the Lens of an iPhone: Paris, France Through the Lens of an iPhone: Versailles, France iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from other forms of digital photography in that images are both shot and processed entirely on the iOS device.

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Paul Gordon Brown

MAY 30, 2019

The following iPhoneography photos were taken during my visit to Versailles, France. See also: Through the Lens of an iPhone: Paris, France Through the Lens of an iPhone: The Louvre Palace Gardens Petit Trianon Queen’s Hamlet Grand Trianon iPhoneography is the art of creating photos with an Apple iPhone. This is a style of mobile photography that differs from other forms of digital photography in that images are both shot and processed entirely on the iOS device.

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University Marketing Blog

MAY 25, 2019

Push promotions are a method that focuses on the supply chain and offers incentives to get the product in front of the consumer rather than creating demand to pull the product through this supply chain (Bendle et al. 2016). When using this method of promotion there are some key metrics (or measurements) that Bendle et al. (2016) identifies as being most relevant for this style of promotional activity.

University 40

University 40

University Marketing Blog

MAY 22, 2019

Bendle et al. (2106) identifies 2 key considerations that should be made when evaluating a sales promotion campaign. The first aspect is the financial component, it must be ensured that the price reduction of the sale or offering is offset by the increase of sales volume and the organisation is not put into a negative position (Bendle et al. 2016). The second key consideration is a significant long-term component.

University 40

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University Marketing Blog

MAY 19, 2019

As discussed in the most recent blog ‘The Types of Sales Promotion’, these efforts can be categorised as push or pull approaches, as discussed by Bendle et al. (2018). Success will differ depending on the approach. Push promotion has a different objective to pull, with the focus being on changing the behaviour of the marketing channel and hopefully impact the supply of goods within the market.

University 40

University 40

University Marketing Blog

MAY 16, 2019

Sales Promotion can be seen as the extra enticement of an offer that increases the value or incentive to buy the product for the customer, this is turn aims to increase the number of sales (Bendle et al. 2018). Bendle et al. (2018) categorises sales promotions into two large groups of either push or pull. A push approach is more targeted towards the supply chain to increase the presence of the product in the market and essentially pushed towards the market.

University 40

University 40

University Marketing Blog

MAY 13, 2019

An ideal result of any new product is growth, be it for the brand or for the sales of that product. There is a risk though… If a company already has a product in that market a consequence could be customers buying this new product instead of the original offering, customers may see this as an improved product or be using it as an unpredicted substitute for the other offering (Bendle et al. 2016).

University 40

University 40

University Marketing Blog

MAY 10, 2019

Edeling and Himme (2018) report that market can positively predict an organisation’s performance. With this in mind, measuring this metric is a key component to any business. The first step to an accurate measurement of market share is defining the market. This should be made quite specific as to only reflect the immediate competition and not the larger market.

University 40

University 40

University Marketing Blog

MAY 7, 2019

If the acquisition of new customers is an expensive effort and the value these customers offer to your business, the focus should be targeted at customer retention. Keeping what you have. This is a delicate balance for marketers and business as a whole with a delicate balance between spending too much and too little resulting in extreme negatives. On one side, a business can spend too much on customer retention and result in no profit being made as the customer is not providing enough value to j

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University Marketing Blog

MAY 4, 2019

Working out this number seems simple enough. Bendle et al. (2016) Simply states that you divide the amount spent on acquisition efforts by the amount of customers acquired will give you the cost of each. Why is this important? If this number can be calculated, the financial standing, on paper, becomes simple for a business to be profitable. Ensure that this cost is less than the value a new customer will provide to the organisation and it is a simplified formula for success.

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