April, 2022

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Enrollment and Market Share

Higher Ed Data Stories

Yes, it may be that your enrollment is falling. Or, it may be rising. That could be bad, or it could be good. But if you do enrollment management for a living, and you talk to your trustees or alumni or anyone else who's interested, you might be interested in another metric that is perhaps more telling: Market share. As I've written many times, there are factors outside of our control that influence how many students enroll in our institutions: Demographics, the economy, your appearance in the F

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The Spring 2022 Terminalfour Social Media Roundup

Terminalfour

Twitter introduces an edit button, Instagram trials full screen interfaces, Whatsapp launches giant group chats, and YouTube sets out it’s plans for podcasts. Here’s a short-and-sweet round-up of the changes coming through this spring to the platforms you use the most.

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Trending Sources

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A Plan of Action

Dr. Missy Alexander

We are going to have a retreat. Yes, that is the next step for WCSU, a retreat to help us sort through what we are doing now and determine opportunities for a better future. As I made the announcement, I could hear both the collective groan and the impatient calls for a concrete strategy for improvement. We have had retreats before, and strategic plans, and discussions about curriculum, or advising, or even branding, but we keep ending up in the same place.

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Shaping College Curriculum for Student Workforce Success – AAC&U ReportChanging Higher Ed Podcast 107 with Guest Dr. Ashley Finley

The Change Leader, Inc.

The American Association of Colleges and Universities (AAC&U) has issued its new report that will have an impact on shaping college curriculum for student workforce success. The report, “On the Same Page? Administrator and Faculty Views on What Shapes College Learning and Student Success”, focuses on the needed outcomes that shape undergraduate education and the practices guiding faculty and other stakeholders in the work they're doing on campuses to support student learning and success.

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Understanding the Social Change Model of Leadership (SCM): Igniting Students’ Academic Development P

The article addresses the Social Change Model of Leadership Development. It elucidates the SMC background, key assumptions, and the main pillars of the model to form a a change agent who could be helpful with institutional in-service delivery.

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Leader of Learning Podcast episode 134: Deconstructing Depth of Knowledge with Erik Francis

Leader of Learning

In episode 134 of the Leader of Learning Podcast, Dr. Dan Kreiness (@dr_kreiness) interviews Erik Francis (@maverikedu12), an educator, international presenter, and author of “Deconstructing Depth of Knowledge: A Method and Model for Deeper Teaching and Learning” published by Solution Tree and “Now That’s a Good Question! How to Promote Cognitive Rigor Through Classroom Questioning” published by ASCD.

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College Meltdown 2.1

Higher Education Inquirer

The Higher Education Inquirer has added three companies to its College Meltdown watchlist: Ambow Education (AMBO) , SoFi (SOFI) , and Adtalem (ATGE). Leading the way is National American University Holdings (NAUH) , which is down to less than $50,000 in cash. Ambow Education (AMBO) and Aspen Group (ASPU) are near penny stock territory and Barnes and Noble Education (BNED) and SoFi (SOFI) are also in deep financial trouble.

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Browser extensions to turbocharge your digital marketing

Terminalfour

Terminalfour’s team loves to work with smart tools. Browser extensions help us with our productivity and work our marketing magic in the online world. And there are plenty to choose from. Here are our favorite Chrome browser extensions we think are worth adding to your digital stack.

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Using Neurodesign to Drive Action

idfive agency

Did You Know There’s Actual Science Behind Driving User Action? . Marketers have been using our evolving understanding of human behavior to influence consumer behavior for decades. Here just a few ways marketers are tapping into human behavior to drive action: Suggestion Impulse Buying: the concept that we buy things not based on need, but on how they are presented to us, a major influence on the layout of grocery stores and retail outlets. .

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Holistic Student Supports with Dr. Melinda Karp

Continuous Learning Institute

LISTEN TO THE EPISODE: Learn about research on student success team implementation. In this episode, I interview Dr. Melinda Karp , Founder & Principal at Phase Two Advisory , and former Assistant Director at the Community College Research Center , Columbia University. The episode focuses on Phase Two Advisory's Student Success Team Guide. (Scroll down to access the transcript.).

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Leader of Learning Podcast episode 133: Supporting Student Social-Emotional Wellness with Rachel Miller

Leader of Learning

In episode 133 of the Leader of Learning Podcast, Dr. Dan Kreiness (@dr_kreiness) interviews Rachel Miller, founder and CEO of CloseGap (@closegap_org), a nonprofit company on a mission to improve the mental health of K-12 students. In the episode, Rachel discusses bridging the gap between public schools and mental health initiatives, developing interactive systems for daily mental health check-ins for students, and the importance of offering both trusted adult connections AND guided self learni

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Creating career-ready graduates

Marcia J. Ballinger, Ph.D.

April is Community College Month, a time to celebrate the broad impact of our nation’s community colleges. Lorain County Community College. It’s right there, our middle name: community. LCCC’s history of serving the community stretches back to 1963 when the need was recognized for a local college to create higher education access and a bridge to gainful employment.

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Engineering a Higher Ed TurnaroundChanging Higher Ed Podcast 106 with Guest Dr. Paul Alexander

The Change Leader, Inc.

In this Podcast, Paul Alexander shares his story and strategy for engineering a Higher Ed turnaround at Trinity College that can be a roadmap for struggling institutions. In this Podcast, Dr. Paul Alexander shares his story and strategy for engineering a Higher Ed turnaround at Trinity College that can be a roadmap for struggling institutions.

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7 website design trends for 2022

Terminalfour

Horizontal scrolling, scrollytelling, a nod to nostalgia. We uncover the trends that are making waves this year, as web design enters a new era of playfulness and retro appreciation.

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Top 9 Interesting, Innovative, & Impactful Higher Ed DEIB Initiatives

idfive agency

We don’t think we need to go into the details, but we think it’s safe to say that the last several years have been, well … a bit of a challenge. Between the pandemic, political turmoil, and social unrest, it’s been a rough few years. But if there’s one good thing that’s come out of all the trouble, it’s been a renaissance in public awareness of problems around social justice, equity, and inclusion.

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Coming Soon…ITRS Workshops for Summer Faculty

Academic Tech Tips

Attention LUC Faculty! It is our pleasure to announce an upcoming series of academic technology webinars. Please join ITRS for the following events (select the links in the session titles to register): Monday, April 25th, 11-11:30am . Zoom Basics – Learn how to get started with Zoom, set up a recurring meeting for your Sakai course, configure security settings, and more.

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A Radical Reimagination of Black Male Student Success

Community College League of California

In March, League staff attended and sponsored the 15th Annual A2MEND Summit. Since its inception, the A2MEND Annual Summit has been focused on making a difference in the lives of African American male students by supporting community college education. This year’s theme, A Radical Reimagination of Black Male Student Success, was a call to action for colleges, educators, and advocates to fundamentally change how we think of Black male student success.

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Diversify Classrooms Through Authentic Messaging

The Higher Ed Marketer

Finding your perfect prospective student will increase your enrollment numbers. . How do you find your perfect student? . In this episode, Tim Bohling , Chief Marketing and Graduate Enrollment Officer at University of Notre Dame - Mendoza College of Business , joins the show to talk about how an authentic brand narrative paired with data-driven marketing will increase your chances of connecting with your perfect fit prospective students. .

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Award Season Reimagined

Dr. Missy Alexander

It is mid-April and the time for awards is upon us. Students have worked hard, and faculty are eager to recognize them. We have department awards for outstanding work in the discipline. There are honor societies for top students in the major. There are research awards to dole out at our annual event – Western Research Day. Students are vying for scholarships for the coming year and the selection of commencement speakers from the student body is now complete.

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Growing confidence in the quality of online master’s programmes

QS (Quacquarelli Symonds)

Prospective business school students are showing increasing confidence in the quality of online master’s programmes. Leading business school accreditation body AACSB says their assessments set the same high-quality standards for online programmes as they do for on-campus ones. While students and educators were forced to adapt to online course delivery during the pandemic, now schools are reviewing whether hybrid or even 100% virtual courses should form part of their permanent course portfolio.

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Reaching the Xennial Audience

idfive agency

Targeting generational audiences is always a challenge for marketers. Gen Z might drag you for being cheugy if your post is cringey, or they might call you a Boomer on TikTok while (puzzlingly) dancing to Fleetwood Mac. Because Gen Z isn’t messing around—if they don’t like something, they tell the world. . And don’t even get us started on the often highly misunderstood Millennial generation.

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Why You Should Be A Member of the American Association of University Administrators

Edu Alliance Journal

April 11, 2020 by Dean Hoke – When I came back to the United States in 2017-18 I wanted to re-engage with the US university community. I joined NAFSA primarily due to my work in International Higher Education but I also wanted to be a part of a smaller organization where I could get to know the people better and attend conferences that would continue my professional development.

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If we build it, will they come? Lessons from creating the #NASPA22 Discord Community

Dr. Josie Ahlquist

Since leaving on-campus roles almost ten years ago, I have learned that part of my job as a consultant and executive coach is aiding organizations and leaders through the process of change and experimentation. So to no surprise, I found myself in a similar role serving on the conference leadership committee (CLC) for the 2022 NASPA Annual Conference, offering both a place-based experience in.

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One-of-a-Kind: Marketing the Uniqueness of Your School

The Higher Ed Marketer

What sets your school apart from others? . It’s a useful thing to know. . You can devise a powerful marketing strategy if you embrace what makes you unique and use it to attract prospective students. . In this episode, Lindsay Nyquist , Director of Marketing and Communications at Fort Lewis College , joins the show to talk about recognizing and marketing the uniqueness of your school. .

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Rooted and Open

Susquehanna President's Blog

Rooted and Open All three of the Abrahamic religions are in the midst of important sacred seasons: Holy Week for the Christians, Passover for the Jews, and Ramadan for the Muslims. These religious traditions share a commitment to humility, supporting those in need, and fundamentally being good neighbors. In their best times, they have borne a commitment to ecumenicalism, and each has a rich history of scholarship and teaching.

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Paying the Poorly Educated (Jack Metzger*)

Higher Education Inquirer

Joe Biden was right to propose free Pre-K education for 3- and 4-year-olds and free community college in his initial legislative package, rather than pushing for free public university education and the cancellation of college debt. All four progressive education initiatives would serve the public good by making education more available to millions.

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Leadership Lessons: Clarify Vision & Tell Authentic Stories

The Higher Ed Marketer

An essential part of a leader’s job is setting a grand vision for the organization and imbuing its people with a shared purpose. That goes for any organization, whether it be a church or a higher ed institution. Dr. Mark Jobe , President at Moody Bible Institute , has experience leading both. In this episode, he shares what he's learned about leadership over the course of his career, including why clarifying vision and purpose is so important.

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Social Media Strategies: How to Go Viral Like an Influencer

The Higher Ed Marketer

What do you do when your family has a combined height of nearly 36 feet? You become social media superstars. That’s the journey of Rob Clark , Content Creator and Founder of That Tall Family. With over 1 BILLION views and nearly 1.4 million followers since March of 2021, Rob and his family have been taking social media by storm. In a previous life, however, Rob was a higher ed marketer.