June, 2021

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Evolutionary and Revolutionary Trends in Higher Educationwith host Dr. Drumm McNaughton and guest Mike Goldstein | Changing Higher Ed Podcast 083

The Change Leader, Inc.

Stay up to date and informed on evolutionary and revolutionary trends in Higher Education. Don't let your college or university fall behind or go extinct. Stay up to date and informed on evolutionary and revolutionary trends in Higher Education. Don't let your college or university fall behind or go extinct.

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7 of the Best Higher Education Marketing Campaigns to Inspire You

Thinking Cap Agency

The world of higher education is highly competitive, with colleges and universities nationwide vying for prospective students’ enrollment. In order to stand out from the competition and influence students to enroll, higher education institutions need to demonstrate creativity in their marketing campaigns. . Here are a few of our favorite higher education marketing campaigns to inspire yours.

university leaders

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The latest website features to inspire and delight prospective students

Terminalfour

This week we set our team the challenge of bringing to the table the innovative website features that caught their eye this year. Here’s their round-up of functionality, widgets, design flourishes, and quirky features that will entice and delight prospective students.

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Leading indicator: Private colleges not sharing Fall enrollment

College Viability

Is this a leading indicator?

College 52
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Understanding the Social Change Model of Leadership (SCM): Igniting Students’ Academic Development P

The article addresses the Social Change Model of Leadership Development. It elucidates the SMC background, key assumptions, and the main pillars of the model to form a a change agent who could be helpful with institutional in-service delivery.

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Activate Your Lecture

Academic Tech Tips

To accommodate the substantial number of students enrolled in your class you are assigned to teach in the large lecture hall and so, you rely on lecture as your pedagogical approach. Does this describe your situation? Perhaps, you teach in a medical school where the didactic method is the standard curricular approach. Or maybe, you prefer a lecture style of teaching.

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The Status Quo Strikes (again)

Jon Boeckenstedt

I’ll do my best to make this an evergreen post: One I can just point to when we read yet another opinion article by the same types of people insisting that removing the SATs is going to harm first-generation and/or low-income and/or students of color and/or anyone who attends an under-resourced high school. The latest […].

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How to Attract Students for MBA Admission

Thinking Cap Agency

We’ve talked previously about how to recruit graduate students , but today, let’s get more specific and talk about how to recruit MBA students. Today’s higher education recruiting environment is competitive and rapidly shifting, and you’re going to need more than your standard strategies to achieve success recruiting MBA students. Luckily, with over 400 universities and 30 years of experience under our belt, Thinking Cap Agency is here to help you achieve success.

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Top 10 podcasts of 2021 for Higher Ed digital, marketing and recruitment teams

Terminalfour

This week we’ve delved into the world of audio content to bring to you our recommendations for podcasts to keep your team up to date and ahead of the game.

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“Courage, Creativity and Confidence” – Celebrating the Class of 2021

Marcia J. Ballinger, Ph.D.

Commencement season is here – my favorite time of year! At educational institutions across the country, graduates are enjoying a well-deserved moment in the spotlight. As our country begins to emerge from the coronavirus pandemic, those who achieved their goals during these trying times deserve extra praise and adulation. At Lorain County Community College, we celebrated the class of 2021 with unforgettable tributes to our remarkable graduates.

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How to Give Better Feedback on Creative Work

Higher Ed Marketing Lab

?. Whether you’re working with your internal team or an agency partner, giving good feedback on creative work can be surprisingly tricky. Do it right and you just might unlock new levels of creativity and motivation to get the job done. Do it poorly and you’ll risk sending the team spiraling off in unproductive directions. In this episode of the Higher Ed Marketing Lab podcast, we’re joined by Echo Delta’s Creative Director, Rachel Newell.

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Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle

The Higher Ed Marketer

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt.And they're about to come to your college's recruitment office. Mark McCrindle , Founder and Principal at McCrindle Research , discusses what makes Generation Alpha different.

History 40
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Washington Update Focuses on Funding and Policy Changeswith host Dr. Drumm McNaughton and guest Tom Netting | Changing Higher Ed Podcast 081

The Change Leader, Inc.

Higher Ed News—Washington update—U.S. policymakers continue to focus on accountability, student loan debt, and online education announcing new rounds of Negotiated Rulemaking. Congress is focusing on The Build Back Better plan, The American Rescue Plan, The American Jobs Plan, The American Family Plan. When higher education programs align with compassion for students, student persistence and graduation rates change for the better.

Policy 52
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Virtual graduation ceremony inspiration for summer 2021

Terminalfour

Although many students across the US have been fortunate enough to pick up their degrees in person over the past few weeks, most commencement ceremonies have remained online. Can they compete in any way with celebrating on campus?

Degree 52
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How the Pandemic Changed Higher EdAccelerated Transformation One Institution at a Time

The Change Leader, Inc.

Many higher education institutions are deep into planning for the fall term, and how the pandemic changed higher ed is coming into full view. The face of higher ed is changing – and the pandemic has dramatically accelerated these changes. Enrollments for fall are down – some higher education institutions are reporting a 20% decline- […].

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Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle

The Higher Ed Marketer

Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest generation in history. They're highly digitally supplied, formally educated, and materially in doubt.And they're about to come to your college's recruitment office. Mark McCrindle , Founder and Principal at McCrindle Research , discusses what makes Generation Alpha different.

History 40
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Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

The Higher Ed Marketer

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez , Director of Audience Growth at SweetFish Media and formerly from Bethany Global University , talks about his past and current successes within marketing.

College 40
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Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez

The Higher Ed Marketer

With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close to the mountains, or offering a special major, the unique characteristics can make all the difference. Dan Sanchez , Director of Audience Growth at SweetFish Media and formerly from Bethany Global University , talks about his past and current successes within marketing.

College 40
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Our Top Ten Tips from Ten Extraordinary Episodes

The Higher Ed Marketer

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information…. because they're all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer , Senior Account Executive at Think Patented , summarizes the 10 most useful moments on the show so far.

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Our Top Ten Tips from Ten Extraordinary Episodes

The Higher Ed Marketer

Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information…. because they're all in this episode, hand selected for you! In this episode of The Higher Ed Marketer, Troy Singer , Senior Account Executive at Think Patented , summarizes the 10 most useful moments on the show so far.

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Accessible Admissions Starts with Reducing Friction

The Higher Ed Marketer

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Jame

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Accessible Admissions Starts with Reducing Friction

The Higher Ed Marketer

When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forward. Being able to then communicate change as an advantage to both prospective students and internal stakeholders is a challenge. But it’s an important one for driving growth. In this episode of The Higher Ed Marketer, Bart Caylor , President & Founder at Caylor Solutions Inc , and Troy Singer , Senior Account Executive at Think Patented , chat with Jame