August, 2019

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What I’ve Learned from a Million Public Story Views on SnapChat

HigherEdWebTech

Last year, I wrote about my experience of getting to 500,000 public story views on Snapchat. While fully acknowledging that I am not Snap’s target demographic, it’s been interesting to watch the rise, dip and potential rise again of this company. This is a critical time for the social media platform, as new networks like TikTok are gaining a lot of steam globally, especially in higher ed.

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SEO: The Key(words and more) to Your College’s Future

Austin Williams

Higher education’s predominant target audience—the prospective undergraduate student—is a consistent and specific demographic, which enables colleges to market with a level of precision other industries can’t match. It’s no secret that Generations Z and Alpha (your incoming and not-so-future students, respectively) spend the majority of their time on smartphones; in fact, nearly one quarter (22 percent) of Gen Z use their smartphones 10+ hours per day and 67 percent use search engines as their f

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Red Teaming: The Events Leading to the Collapse of Higher Ed

College Viability

The following is a pre-mortem exercise. It describes a fictional sequence of events that could lead to dramatic changes to higher education in the United States. The story is fictional but represents a sudden-change sce.

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Neg Reg 2019 Washington Update with Tom Netting | Changing Higher Ed 025

The Change Leader, Inc.

Neg Reg 2019 Washington Update Podcast with Dr. Drumm McNaughton and Tom Netting. Federal legislators and policymakers continue to try to work through policy and legislative changes that will have significant impacts on higher education. These include efforts by the U.S. Department of Education to alter rules developed during the Obama Administration.

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Understanding the Social Change Model of Leadership (SCM): Igniting Students’ Academic Development P

The article addresses the Social Change Model of Leadership Development. It elucidates the SMC background, key assumptions, and the main pillars of the model to form a a change agent who could be helpful with institutional in-service delivery.

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Pop the new social app designed for students comes to campus

Terminalfour

A new social media network has launched aimed at becoming the go-to messaging platform for students. Can it prosper where the likes of Yik Yak failed?

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Chronicle Reports Moody's Negative Outlook for HigherEd

College Viability

State funding for public universities will stabilize over the next 12 months, with some disparities, according to a new report from Moody’s Investors Service. Still, an increasingly competitive environment will continue.

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What can 48m posts tell us about how to run your University Instagram account?

Terminalfour

The Instagram engagement report has landed. And the findings provide some great insights you can apply to your university’s social activity.

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How Do Private Colleges Survive When Tuition Revenue Decreases?

College Viability

The chart below shows the tuition revenue change for a sample of 9 private colleges and universities in Missouri, Illinois, and Iowa.

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Web Accessibility: What do the latest standards mean for your university?

Terminalfour

WCAG 2.1 are the latest set of standards to be enforced by law. We look at what you need to do to comply with them.

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Top 8 social media updates your university cannot afford to miss this summer

Terminalfour

Here is a short and sweet round-up of the changes coming through this summer to the platforms you use most.

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Lasell College (MA) Tries New Name to Stay Competitive

College Viability

Here is the link.

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