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I’ve been seeing a lot of Twitter accounts, both regular user accounts as well as brand accounts, using fancy, math and other symbol fonts in their tweets. These characters are all legal, and part of the Unicode standard. Akin to using a screenshot from a notes app in your tweet, we should take a closer look at these characters. On one hand, I get it.
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As we enter the new academic year is it time to answer some questions, by putting your email campaigns under the microscope and running an email audit.
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