January, 2016

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How to increase the impact of your university’s PPC advertising

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Increase the ROI of your pay per click campaigns

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Great idea: Hiram College’s 'The Terrier Scholarship'

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We're going barking mad for this great scholarship campaign!

university leaders

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Part 2: The best higher education digital marketing campaigns of 2015

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Some of the best social media & digital marketing campaigns from 2015

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Part 1: The best higher education digital marketing campaigns of 2015

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Who had the best social media & digital marketing campaigns last year

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Ghost Students: How Fraudsters Use Fake Identities to Cheat Universities

Ghost student fraud costs higher education $5 billion annually as fraudsters use stolen identities to exploit financial aid. California estimates 20% of community college applications—over 460,000—are fake bots taking spots from real students. These "ghost students" never attend classes but access federal loans and aid before vanishing. Remote learning creates perfect conditions for criminals to exploit systems.