How to market to prospective students by marketing to their parents
Terminalfour
OCTOBER 3, 2019
How influential are parents, carers and supporters in the university decision making process? And how can institutions successfully engage with them?
Terminalfour
OCTOBER 3, 2019
How influential are parents, carers and supporters in the university decision making process? And how can institutions successfully engage with them?
College Viability
SEPTEMBER 30, 2019
“Providing Families and Counselors with Financial Viability Information about Private Colleges”
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Terminalfour
OCTOBER 1, 2019
As we enter the new academic year is it time to answer some questions, by putting your email campaigns under the microscope and running an email audit.
College Viability
OCTOBER 2, 2019
Expectations for Auction Amount May Not Be Met
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Ghost student fraud costs higher education $5 billion annually as fraudsters use stolen identities to exploit financial aid. California estimates 20% of community college applications—over 460,000—are fake bots taking spots from real students. These "ghost students" never attend classes but access federal loans and aid before vanishing. Remote learning creates perfect conditions for criminals to exploit systems.
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