Yes, your yield rate is still falling, v 2020
Higher Ed Data Stories
JANUARY 6, 2022
I started doing this post on a regular basis several years ago, in response (if I recall) to a colleague talking about their Board of Trustees Chair insisting that "all we need to do" to bring enrollment back to its former level is to get the yield rate up. That's the equivalent of saying all you need to do is straighten your drives and cut ten putts from each round, and you'll be a great golfer.
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