Higher Ed Data Stories

NOVEMBER 12, 2021

A lot has been made of graduation rates at America's colleges and universities. Some point to what they see as rates that are too low, while others think that high graduation rates are a testament to something happening inside the college. And I, of course, think graduation rates are mostly inputs, rather than outputs. If your admissions process simply takes the most capable children of wealthy, college-educated parents, it's almost a certainty your graduation rates will be higher.

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The Higher Ed Marketer

NOVEMBER 8, 2021

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.

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Thinking Cap Agency

NOVEMBER 8, 2021

In a post-2020 environment, higher education marketing is more competitive than ever—and marketers need to be nimble to adapt to ever-changing tactics and strategies. Language school marketers, especially, may be looking to stand out from the crowd and make an impact with their marketing strategy—but not know where to start. . We’re here to give our top strategies for driving qualified student inquiries to your language school, standing out from your competitors, and making a real impact.

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Echo Delta

NOVEMBER 7, 2021

This is the second of four installments in our (Re)Precedented Webinar Series, which originally took place live in September and October of 2021. ?. Webinar Summary. With the pandemic in full swing, universities everywhere rushed to stage visits virtually. As things dragged on, however, prospective students experienced a “Zoom fatigue.” Colleges realized the pre-pandemic visit just wouldn’t cut it anymore.

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As Higher Ed institutions continue struggling with budget constraints and enrollment pressures, making smart decisions about technology is crucial. How do institutions enhance data security, optimize their tech stack and engage students effectively…all while managing limited resources? Bret Ingerman, former Vice President for Information Technology at Tallahassee State College, digs into these conundrums, exploring how Pathify offers solutions to enhance student engagement while giving instituti

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Higher Ed Data Stories

NOVEMBER 10, 2021

I've often said that the visualization on educational attainment in the US was perhaps the first visualization I did that blew my mind. I thought it was a problem with the data. And, frankly, I'm possibly more amazed that more people aren't amazed. I've done a few posts on this topic, and it never seems to get much traction. So I'll give it another shot this time.

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The Higher Ed Marketer

NOVEMBER 8, 2021

What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer. Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.

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Schooling Students 40