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Washington update: higher education policy and new regulations podcast. The coronavirus pandemic and the previous Negotiated Rulemaking from Spring 2019 are driving new changes in the current and future regulatory process regarding higher education. Federal policymakers continue to extend guidance and develop new regulations in response to the pandemic.
In the college marketing landscape, student retention has long played second fiddle to new enrollment. Not anymore. In the face of COVID-19, it’s more important than ever for colleges to not only attract new students—but to also retain existing ones. And it won’t be easy: 62 percent of parents say they’re anxious about sending their kids back to college and 52 percent of students believe going back to school in the fall is a bad idea, so retention is more crucial than ever.
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