When Higher Ed Marketing Is Mission-Aligned, Everyone Wins
MindMax
JULY 24, 2024
Higher education institutions don’t always make the most rational decisions from a business perspective. And that’s okay. It’s something I’ve come to terms with over my 15 years working with non-profit colleges and universities. During that time, I’ve learned to appreciate that schools are, first and foremost, mission-driven. What’s best for the school, as an institution serving a meaningful mission, doesn’t always align with what’s best for the bottom line.
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